Need some inspiration? Check out our bestsellers!

Professional standard home bleaches. Lighten unbleached hair to create a clean blonde canvas for toner and colour.

Semi-permanent, ammonia-free toners. Balance out bleached blonde hair and create a clean finish or base for adding colour.

Gentle hair colour creams. Transform bleached and toned hair into your favourite semi-permanent shade!

Our first-ever range of permanent dyes that transform your hair colour without bleach. Go darker, lighter or brighter.

A revolution for DIY-dyers looking to part with their blondes. Our professional, all-in-one colour correction kits offering Bleachers an easy, inexpensive alternative to in-salon colour correction services. Don’t be a natural, be a Supernatural.

Super pigmented toning shampoos and conditioners. Top up the tone of already-dyed hair or wash colour into bleached blonde bases.

Nourishing hair care. Quick, effective treatments to revive and strengthen your strands.

Expert dye-it-yourself tools to make bleaching, toning and coloring hair at home easy.