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Professional standard home bleaches. Lighten unbleached hair to create a clean blonde canvas for toner and colour.

Semi-permanent, ammonia-free toners. Balance out bleached blonde hair and create a clean finish or base for adding colour.

Ultimate All In One Package to lighten and tone your hair.

Gentle hair colour creams. Transform bleached and toned hair into your favourite semi-permanent shade!

Our first-ever range of permanent dyes that transform your hair colour without bleach. Go darker, lighter or brighter.

A revolution for DIY-dyers looking to part with their blondes. Our professional, all-in-one colour correction kits offering Bleachers an easy, inexpensive alternative to in-salon colour correction services. Don’t be a natural, be a Supernatural.

Super pigmented toning shampoos and conditioners. Top up the tone of already-dyed hair or wash colour into bleached blonde bases.

Nourishing hair care. Quick, effective treatments to revive and strengthen your strands.

Expert dye-it-yourself tools to make bleaching, toning and coloring hair at home easy.