Free Shipping above $75 | Vegan & PETA-approved






Give your blonde a second chance with Purple Reincarnation Mask. Our OG hair treatment reformulated with soft violet pigments to strengthen and brighten blonde hair.
Made with Hydrolyzed Wheat Proteins, Vegetable Proteins and antioxidant-rich Sunflower Seed Extract, the iconic formula restores bonds and prevents damage caused by pollution, styling and daily stressors. Perfect for whenever your blonde needs some TLC.
Ammonia-free, Paraben-free, vegan and Peta-Approved
Doesn't contain bleach or hydrogen peroxide
Developed by professionals for instant and long-term results
Made with Hydrolyzed Wheat Proteins, Vegetable Proteins and antioxidant-rich Sunflower Seed Extract, the iconic formula restores bonds and prevents damage caused by pollution, styling and daily stressors. Perfect for whenever your blonde needs some TLC.
Vegan formula suitable for all hair types
1x bottle of toning hair mark 200ml

April 17, 2025
Purple Reincarnation is WONDERFUL
I will buy this again and again! It makes my hair feel amazing and definitely brightens the color! I love it!!!
Faith S.
Hair Type: Wavy
Natural Hair Color: Blonde
October 10, 2025
Works well
I love this product. Just takes the yellow out of my bleached hair
Jane H.
Hair Type: Straight
Natural Hair Color: Blonde
August 5, 2025
effective
Much silkier after
Jennifer W.
Hair Type: Straight
Natural Hair Color: Dark brown
April 17, 2025
Purple Reincarnation is WONDERFUL
I will buy this again and again! It makes my hair feel amazing and definitely brightens the color! I love it!!!
Faith S.
Hair Type: Wavy
Natural Hair Color: Blonde
February 24, 2025
brilliant
This product is great
Emma N.
Hair Type: Straight
Natural Hair Color: Black
AS SEEN ON @BLEACHLONDON

