Give your blonde a second chance with Purple Reincarnation Mask. Our OG hair treatment reformulated with soft violet pigments to strengthen and brighten blonde hair. 

Made with Hydrolyzed Wheat Proteins, Vegetable Proteins and antioxidant-rich Sunflower Seed Extract, the iconic formula restores bonds and prevents damage caused by pollution, styling and daily stressors. Perfect for whenever your blonde needs some TLC.

• Ammonia-free, Paraben-free, vegan and Peta-Approved

• Doesn't contain bleach or hydrogen peroxide

• Developed by professionals for instant and long-term results

Vegan formula suitable for all hair types