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Easy peasy, yellow squeezy!
A bright, zesty yellow with nourishing ingredients that your hair will love! Use on lighter hair for fuller coverage, or on darker hair for a glossy tint. It also covers faded colour effectively. Use on bleached blonde hair for most vivid results.
Conditioning, semi-permanent hair dye
Tone: Warm yellow
No Bleach, Peroxide or Ammonia
For all hair types
Our semi-permanent direct dyes coat the surface of the hair, depositing colour without altering the hair's natural pigment. This gentler process makes them a good option for those with damaged or fragile hair. Lasts between 3-20 washes.
The final shade can be influenced by many factors including: current colour, condition, porosity, length and thickness of hair as well as any previous treatments. The best way to check the colour your hair will go after using this dye is with a strand test.




1x bottle of 150ml semi-permanent hair dye
One bottle is suitable for short hair or colouring freshly bleached and toned roots.
For shoulder length hair you'll need two bottles.
For long hair that's below your shoulders, you'll need three to four bottles. If your hair is very thick we recommend adding an extra bottle.
Aqua (Water), Cetearyl Alcohol, Propylene Glycol, Cetrimonium Chloride, Hydrolyzed Wheat Gluten, Panthenol, Hydrolyzed Soy Protein, Ethylhexylglycerin, Hydrolyzed Corn Protein, Quaternium-80, Parfum (Fragrance), Phenoxyethanol, Benzyl Alcohol, Basic Yellow 87, HC Yellow No. 4, HC Yellow No. 2.

PREP Ensure hair is clean, towel dried and detangled. For extra vibrancy apply on clean, dry hair.
SECTION Divide hair into 4 quarters & secure
SLICE & APPLY Take slices of hair & paint on the colour
SMOOSH! Coat every strand
DEVELOPMENT TIME 30 mins on bleach blonde hair 60 mins on light brown hair
RINSE Voila!
May 21, 2026
Temporary yellow dye
Very good! Vibrant colour that stayed for about a week and a half, I'm not entirely sure as I had it on the back of my head and didn't keep checking. I have a bleached buzzcut and shower every day but don't wash my hair with any products.
March 16, 2026
Very nice
Very vivid, lovely colour and one bottle goes a long way
October 12, 2025
The best
This is my absolute favourite colour, it is so bright and lasts for a long time
April 18, 2025
A lovely warm lemon
Looks amazing
April 19, 2023
Beautiful, Buttery, Bold
Fabulous as always! This yellow is YELLOW, beautiful buttery and bold. As usual, it doesn't destroy my hair or smell really bad. This is my go to brand!
AS SEEN ON @BLEACHLONDON

