Free Shipping above $75 | Vegan & PETA-approved













Reduces breakage by 68%. Repairs bonds and prevents damage caused by pollution, styling and daily stressors. Made with Creatine to build electrostatic bonds as well as Wheat Microproteins and Amino Acids to help strengthen and nourish hair from within while gently conditioning and cleansing.
Ammonia-free, Paraben-free, vegan and Peta approved.
Doesn't contain bleach or colour
Developed by professionals for instant and long-term results
Independently tested and certified (TriPrinceton)
Vegan formula suitable for Straight, Curly, and Coily hair that is dry, damaged, broken, or frizzy
It's especially good for hair that's dry, damaged, bleached and coloured as it contains Creatine, which helps repair weakened bonds caused by chemical processes and heat styling.
1x 300ml bottle of shampoo with plastic nozzle.
November 21, 2025
Love Love Love - I
Love Love Love - I normally use other high cost premium brands - my hair feels clean, not stripped; soft, managable - very very happy.
Tracy L.
Hair Type: Wavy
Natural Hair Color: Dark brown
March 12, 2025
Not impressed
Very disappointed. Really was hoping for impressive results especially with the cost being higher and what it claims
Amy E.
Hair Type: Straight
Natural Hair Color: Mid to light brown
June 7, 2024
For ridiculously shiny hair
I usually don't bother with conditioners as my dry hair needs masks, but then I met this one! I switch it with the reincarnation mask and it stands up really well for days when I just need lighter hydration. My hair's gotten so much stronger over the weeks since using it too.
Ava W.
Hair Type: Curly
Natural Hair Color: Dark brown
June 7, 2024
Gentle but really effective at cleaning
Always use this as my default shampoo for a deep clean that's gentle. Hair feels really soft, light and shiny after using without feeling stripped. Divine with the Reincarnation mask too!
Ava W.
Hair Type: Curly
Natural Hair Color: Dark brown
June 6, 2024
Best Scent
The shampoo and mask of this range are also incredible. I'm addicted to the scent and so is my partner. These bottles look small but theres a lot in each pump and so it lasts a long time. buying again for sure.
Cecilia B.
Hair Type: Curly
Natural Hair Color: Light Blonde
AS SEEN ON @BLEACHLONDON

