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White out!
Silver Shampoo cleanses bleached hair while depositing strong, ashy purple tone to help keep cool blondes bright and free of brassy yellows!
Easy to use
Nourishing formula
Formulated without bleach, peroxide, PPD or ammonia
Our Silver Shampoo is for all hair types. It works best on cool blonde hair that's been toned with White Toner. It can also be used on warmer blondes for a creamy blonde finish. Pair with Silver Conditioner for an even stronger colour.
Colour-toning shampoo & conditioner should be used in between dyeing to help maintain your hair colour.






The final shade can be influenced by many factors including: current colour, condition, porosity, length and thickness of hair as well as any previous treatments. The best way to check the colour your hair will go after using this dye is with a strand test.




1x 500ml bottle of toning shampoo
Aqua (Water), Cocamidopropyl Betaine, Sodium Laureth Sulfate, Propylene Glycol, Sodium Chloride, PEG-60 Hydrogenated Castor Oil, Parfum (Fragrance), PEG-200 Hydrogenated Glyceryl Palmate, Sodium Benzoate, Glyceryl Laurate, Polyquaternium-10, Acid Violet 43, Panthenol, PEG-7 Glyceryl Cocoate, Citric Acid, Polyquaternium-7, Hydrolyzed Wheat Protein, Dipropylene Glycol, Sodium Cocoyl Hydrolyzed Wheat Protein, Tetrasodium EDTA, Phenoxyethanol, Hexyl Cinnamal, Limonene.

APPLY Squeeze from bottle and apply from roots to ends
SMOOSH! Coat every strand
RINSE Throughly with lukewarm water
NEXT STEP: Mask
August 8, 2026
This takes away yellowing, and
This takes away yellowing, and leaves my hair in great condition without any purple residue.
August 5, 2026
Excellent product shame Boots stopped
Excellent product shame Boots stopped stocking the product as the postage is very high The colour of my hair is silver not grey please add this to your list
February 16, 2026
It is the best toning shampoo I’ve ever tried
I have been purchasing this product for years
October 18, 2025
Gorgeous
Great product. Gives a great tone and colour to my hair. Leaves hair feeling lovely
September 15, 2025
Excellent
My absolute go to shampoo . Love the lift and texture
AS SEEN ON @BLEACHLONDON

