Great color, uneven coverage

Love the color, but it doesn't seem to be mixed thoroughly and gets applied to the hair in uneven intensity.

Didn't receive the product due to poor choice in shipping service.

My order was not delivered responsibly by the shipping service. I let Bleach London know, and unfortunately I won't be purchasing from this site again.

Please don't discontinue this. It's a true blue!

I have never dyed my hair blue before and I used this color to dip dye. I'm a big fan of Wolf Alice and I was pleasantly suprised by it. It's very creamy, took to my hair well, and lasted a whole month. It's a true, jewel toned blue that leans on the cooler side. It's not a warmer toned, turquoise color. I'm a little sad that this limited edition, I wish it was in the permanant collection. It's the most perfect blue hair color ever. I absoluetly love Wolf Alice, Blue Weekend, and this brand. Beautiful!

Great color and great product

Finally, a blue pigment that stays in your hair after numerous washes! Even though it's slowly fading, I'm surprised how resilient the color is after multiple washes with shampoo. I loved the initial pigment color but I also love how it fades into a dusty muted blue tone.

I just adore this colour

I just adore this colour ! Leaves my hair soft and not weighted down like most temporary dyes, even colours my natural darkest brown hair. Bleach London is my favourite brand, I was so happy when you brought back this darker blue, thank you