

You win some, you blues some.
A sapphire blue with nourishing ingredients that your hair will love! Designed by Bleach London x Wolf Alice in honor of their album, Blue Weekend. Use on lighter hair for fuller coverage. Use on bleached blonde hair for most vivid results.
Conditioning, semi-permanent hair dye
Tone: Deep Sapphire Blue
No Bleach, Peroxide or Ammonia
For all hair types
Our semi-permanent direct dyes coat the surface of the hair, depositing colour without altering the hair's natural pigment. This gentler process makes them a good option for those with damaged or fragile hair. Lasts between 10-50 washes










1x 150ml bottle of semi-permanent dye
One bottle is suitable for short hair or colouring freshly bleached and toned roots.
For shoulder length hair you'll need two bottles.
For long hair that's below your shoulders, you'll need three to four bottles. If your hair is very thick we recommend adding an extra bottle.
Aqua (Water), Cetearyl Alcohol, Propylene Glycol, Cetrimonium Chloride, Hydrolyzed Wheat Gluten, Panthenol, Hydrolyzed Soy Protein, Ethylhexylglycerin, Hydrolyzed Corn Protein, Parfum (Fragrance), Phenoxyethanol, Benzyl Alcohol, Citric Acid, HC Blue No. 15, Basic Blue 99, Basic Blue 124, Basic Red 51.

PREP Ensure hair is clean, towel dried and detangled. For extra vibrancy apply on clean, dry hair.
SECTION Divide hair into 4 quarters & secure
SLICE & APPLY Take slices of hair & paint on the colour
SMOOSH! Coat every strand
DEVELOPMENT TIME 30 mins on bleach blonde hair 60 mins on light brown hair
RINSE Voila!





May 10, 2025
My hair was already bleached
My hair was already bleached in a unevenly way, so the colour has variations of blue which I particularly like, going from an electrical blue to turquoise. . It's very easy to apply, it feels good, and you can always leave a little bit in the bottle (I have short hair) to apply again with your conditionner few weeks later. I love Bleach London products!

February 18, 2025
I just adore this colour
I just adore this colour ! Leaves my hair soft and not weighted down like most temporary dyes, even colours my natural darkest brown hair. Bleach London is my favourite brand, I was so happy when you brought back this darker blue, thank you
January 1, 2025
Beautiful blue
Colour is beautiful hair still feels soft just make sure your hair is solid platinum blonde before applying the dye everywhere because if you have a brassy yellowish light blonde then parts of your hair will show up as a dark green also the blue applies really well to a cool platinum blonde blue is beautiful.
November 18, 2024
Mixed it with violet and got an amazing colour!
I wanted a change from purple to something a bit darker but I couldn't find anything elsewhere. I had been using Bruised Violet for like two years, and I decided to give it a go and mix it with Wolfalice Blue. . . I couldn't be happier with the result. I put in 50/50 in the mixture and the colour I get is a much darker purple which doesn't wash out as pink, like Bruised Violet on its own. A lot of people have made nice comments about my hair and how lovely the colour is. As usual, it smells nice (a bit stronger than Bruised Violet though), it mixes well and it's easy to apply. My hair is black with patches of grey so I use it to cover the grey. I leave it on my head for 2 hours and then I wash it. I do my hair around every 7-10 days to keep the intensity of the colour. I'll definitely keep on buying these colours!
September 4, 2024
Blue weekend
This colour is great and really lasts. I mix it with Bruised violet for a Bluey Purple and it fades to a lovely baby blue. Definitely wear gloves as it stains skin!
AS SEEN ON @BLEACHLONDON

