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The Big Pink Super Cool Colour turns bleached and toned hair our biggest, hottest pink for up to 30 washes. I pink, therefore I am.
Our gentle, semi-permanent Super Cool Colours are for all hair types! The Big Pink works best on hair that's bleached and toned with Pearlescent Toner, but can also be used on warmer bases due to its strong color pigments. The best way to check the color your hair will go after using this dye is with a strand test.
One bottle covers root regrowth and shoulder length hair. If your hair's long, thick or it's your first time coloring, you'll need at least two bottles.
6th August 2025
Pink bottle
I had use the red bottle before. . as a retouch I used a pink bottle and I loved it vibrant color . no damage to my hair , shipping was fast and I'm strongly recommend this product just the lighter the hair the better results . . I'm definitely ordering from here from now on . . thank you
Elvira B.
Hair Type: Wavy
Natural Hair Color: Dark brown
11th June 2025
better but not good
This color was definitely better on my brown hair than my friends black hair. Although it came out in 3 washes and i had to reapply it just to get the ACTUAL color that i was looking for. it sucks you guys advertise this as some product that lightens the hair but tbh it just leaves in color. i barely use any heat so it was definitely weird when it came out super easily.
Georgia R.
Hair Type: Curly
Natural Hair Color: Mid to light brown
4th June 2025
Lost package and no communication
I ordered 4 bottles of The Big Pink, spending $46. 80 (including shipping) on May 9th. As of June 4th I still havent received my package that has been stuck in Connecticut since the 17th with absolutely no communication as to why my package is being held up. Ive contacted Bleach London twice about the package with no communication. Ive tried contacting FedEx but their customer service is ONLY automated and unhelpful. I am extremely frustrated with both companies for their lack of communication.
Melissa B.
30th March 2024
The best temporary dye!!
I bought this to cover a bad bleach job and I’m amazed with the results. The colour is really vibrant and I only kept it on for 20 mins instead of the recommended 30. It lasts a lot of washes, when you want to redo just mix the dye with some conditioner and it will be as good as new
Gibby
30th March 2024
Amazing colour!
I love this stuff! I've tried lots of pinks and this is my favourite. It bold and bright and is kind to my hair. The more you use it the longer it will stay in your hair. I tend to mix my colours to get the right shade of pink, i prefer a more bright neon cotton candy pink over the cerise colour pink which i achieve by mixing this colour with the bleach london awkward peach. Would recommend being blonde to use this and if your hair has yellow/orange tones in it (like after bleaching) then putting this colour straight on top of that will really make it pop :)
Raraunicorn84
AS SEEN ON @BLEACHLONDON