Free Shipping above $50 | Vegan & PETA-approved









The Big Pink Super Cool Colour turns bleached and toned hair our biggest, hottest pink for up to 30 washes. I pink, therefore I am.
Our gentle, semi-permanent Super Cool Colours are for all hair types! The Big Pink works best on hair that's bleached and toned with Pearlescent Toner, but can also be used on warmer bases due to its strong color pigments. The best way to check the color your hair will go after using this dye is with a strand test.
One bottle covers root regrowth and shoulder length hair. If your hair's long, thick or it's your first time coloring, you'll need at least two bottles.
February 2, 2026
Stained through gloves
I had bought this from Walmart where it was being sold because I heard this brand had really great products. The dye first of all went through my industrial strength gloves I had gotten for the dye. AND I couldn’t even get the full amount of dye out of the bottle because after about half way it stopped coming out. Not user error btw. I had multiple people try to squeeze out the dye. The color itself turns out fine but you shouldn’t have to literally CUT the bottle in half just to get the dye out. This is the worst experience using hair dye I’ve ever had. Dye did not come out of my hands either, had to go to my college labs with bright pink hands.
Lucia S.
Hair Type: Straight
Natural Hair Color: Mid to light brown
August 6, 2025
Pink bottle
I had use the red bottle before. . as a retouch I used a pink bottle and I loved it vibrant color . no damage to my hair , shipping was fast and I'm strongly recommend this product just the lighter the hair the better results . . I'm definitely ordering from here from now on . . thank you
Elvira B.
Hair Type: Wavy
Natural Hair Color: Dark brown
June 11, 2025
better but not good
This color was definitely better on my brown hair than my friends black hair. Although it came out in 3 washes and i had to reapply it just to get the ACTUAL color that i was looking for. it sucks you guys advertise this as some product that lightens the hair but tbh it just leaves in color. i barely use any heat so it was definitely weird when it came out super easily.
Georgia R.
Hair Type: Curly
Natural Hair Color: Mid to light brown
June 4, 2025
Lost package and no communication
I ordered 4 bottles of The Big Pink, spending $46. 80 (including shipping) on May 9th. As of June 4th I still havent received my package that has been stuck in Connecticut since the 17th with absolutely no communication as to why my package is being held up. Ive contacted Bleach London twice about the package with no communication. Ive tried contacting FedEx but their customer service is ONLY automated and unhelpful. I am extremely frustrated with both companies for their lack of communication.
Melissa B.
March 30, 2024
The best temporary dye!!
I bought this to cover a bad bleach job and I’m amazed with the results. The colour is really vibrant and I only kept it on for 20 mins instead of the recommended 30. It lasts a lot of washes, when you want to redo just mix the dye with some conditioner and it will be as good as new
Gibby
AS SEEN ON @BLEACHLONDON

