

All of the colour, none of the bleach.
Transform your natural hair to our darkest, shiniest shade of black with our No Bleach permanent colour. Its groundbreaking, oxidative dyes penetrate hair shafts to darker hair and leave no underlying warmth.
Our all vegan kits contain natural ingredients to keep your hair nourished, strong and silky soft.
Works on dark hair or light hair
For use on undyed hair
For all hair types
Our permanent dyes are made for use on healthy, virgin hair. Your hair's final colour will depend on its current shade, condition, porosity, length and how thick your hair is, as well as any previous treatments you might have had. We always recommend a strand test so you know exactly where your hair is headed!
















1 x CONDITIONING COLOUR 60 ml / 2.03 fl. Oz. Fortified with Cocamide and vegan Sea Silk to nourish and strengthen strands.
1 x Bottle of GO DARKER Developing Lotion 60 ml / 2.03 fl. Oz. Activates the colour to gently dye hair without creating unnecessary damage.
1 x KEEP IT SEALED Conditioner 20 ml / 0.68 fl. Oz. Seals the cuticle to lock colour in place, leaving hair silky soft.
1 x Pair of Plastic Gloves 1 x Instruction Leaflet
One kit covers root regrowth and very short hair up to 2.5cm (1 inch) long. If your hair's long, thick or it's your first time colouring, you'll need at least two kits.
CONDITIONING COLOURANT INGREDIENTS: Aqua (Water), Cocamide MEA, Ceteareth-6, Polysorbate 80, Toluene-2,5-Diamine Sulfate, Ammonium Hydroxide, Cetearyl Alcohol, Resorcinol, Sodium Sulfite, 2-Amino-4-Hydroxyethylaminoanisole Sulfate, Parfum (Fragrance), 2,4-Diaminophenoxyethanol HCl, Ascorbic Acid, Trisodium HEDTA, m-Aminophenol, Dipropylene Glycol, 4-Amino-2-Hydroxytoluene, Hydrolyzed Rhodophyceae Extract, Geraniol, Hexyl Cinnamal, Limonene, Linalool.
GO DARKER DEVELOPING LOTION 10 VOL | 3% INGREDIENTS: Aqua (Water), Hydrogen Peroxide, Ceteth-2, Steareth-20, Ceteareth-6, Cetearyl Alcohol, Tetrasodium Etidronate, Salicylic Acid, Phosphoric Acid, Lauryl Pyrrolidone, EDTA.
KEEP IT SEALED CONDITIONER INGREDIENTS: Aqua (Water), Cetearyl Alcohol, Paraffinum Liquidum (Mineral Oil), Cetrimonium Chloride, Sodium Benzoate, Oleyl Erucate, Lactic Acid, Parfum (Fragrance), Guar Hydroxypropyltrimonium Chloride, Dipropylene Glycol, Lauryl Pyrrolidone, Propylene Glycol, Hydrolyzed Rhodophyceae Extract, Helianthus Annuus (Sunflower) Seed Extract, Hexyl Cinnamal.

PREP Ensure hair is clean, towel dried and detangled. For extra vibrancy apply on clean, dry hair.
SECTION Divide hair into 4 quarters & secure
MIX Mix the Conditioner Colour tube with the Go Lighter Developing Lotion
SLICE & APPLY Take thin slices of hair & paint on the colour
SMOOSH! Coat every strand
DEVELOPING Leave colour on according to instructions provided
SHAMPOO Wash out the colour
CONDITION Apply Seal The Deal Conditioner [Video depicts Vivid Berry kit]






April 7, 2026
The best black hair dye
The best black hair dye I have ever used! Long lasting and no blue undertones!
February 18, 2026
the best colour
so rich and flattering
January 16, 2026
super glossy
glossy and perfect covered my red and pink hair so well, didnt see any red underneath
December 13, 2025
Stays in my hair perfectly.
Stays in my hair perfectly. Easy to apply
November 4, 2025
Best color priduct
Great deel black color. Easy to use Best color product yet
AS SEEN ON @BLEACHLONDON

