Glossy Black

Permanent high lift tint
(52)
Vivid Red Permanent Kitimage
Vivid Copper Permanent Kitimage
Natural Blonde Permanent Kitimage
Natural Brown Permanent Kitimage
Rich Brown Permanent Kitimage
Glossy Black Permanent Kitimage
Cherry Red Permanent Kitimage
Vivid Berry Permanent Kitimage
Cherry Cola Permanent Kitimage
Vivid Pink Permanent Kitimage
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All of the colour, none of the bleach.

Transform your natural hair to our darkest, shiniest shade of black with our No Bleach permanent colour. Its groundbreaking, oxidative dyes penetrate hair shafts to darker hair and leave no underlying warmth.

Our all vegan kits contain natural ingredients to keep your hair nourished, strong and silky soft.

  • Works on dark hair or light hair

  • For use on undyed hair

  • For all hair types

What it does
Base
Result
"Glowy and natural results that are not too pigmented or oversaturated."
Alex Brownsell
What You Get
 
What's in the box

1 x CONDITIONING COLOUR 60 ml /  2.03 fl. Oz. Fortified with Cocamide and vegan Sea Silk to nourish and strengthen strands.

1 x Bottle of GO DARKER Developing Lotion 60 ml / 2.03 fl. Oz. Activates the colour to gently dye hair without creating unnecessary damage.

1 x KEEP IT SEALED Conditioner 20 ml / 0.68 fl. Oz. Seals the cuticle to lock colour in place, leaving hair silky soft.

1 x Pair of Plastic Gloves  1 x Instruction Leaflet

How much one kit covers

One kit covers root regrowth and very short hair up to 2.5cm (1 inch) long. If your hair's long, thick or it's your first time colouring, you'll need at least two kits.

Ingredients

CONDITIONING COLOURANT INGREDIENTS: Aqua (Water), Cocamide MEA, Ceteareth-6, Polysorbate 80, Toluene-2,5-Diamine Sulfate, Ammonium Hydroxide, Cetearyl Alcohol, Resorcinol, Sodium Sulfite, 2-Amino-4-Hydroxyethylaminoanisole Sulfate, Parfum (Fragrance), 2,4-Diaminophenoxyethanol HCl, Ascorbic Acid, Trisodium HEDTA, m-Aminophenol, Dipropylene Glycol, 4-Amino-2-Hydroxytoluene, Hydrolyzed Rhodophyceae Extract, Geraniol, Hexyl Cinnamal, Limonene, Linalool.

GO DARKER DEVELOPING LOTION 10 VOL | 3% INGREDIENTS: Aqua (Water), Hydrogen Peroxide, Ceteth-2, Steareth-20, Ceteareth-6, Cetearyl Alcohol, Tetrasodium Etidronate, Salicylic Acid, Phosphoric Acid, Lauryl Pyrrolidone, EDTA.

KEEP IT SEALED CONDITIONER INGREDIENTS: Aqua (Water), Cetearyl Alcohol, Paraffinum Liquidum (Mineral Oil), Cetrimonium Chloride, Sodium Benzoate, Oleyl Erucate, Lactic Acid, Parfum (Fragrance), Guar Hydroxypropyltrimonium Chloride, Dipropylene Glycol, Lauryl Pyrrolidone, Propylene Glycol, Hydrolyzed Rhodophyceae Extract, Helianthus Annuus (Sunflower) Seed Extract, Hexyl Cinnamal.

How to use it
  1. PREP Ensure hair is clean, towel dried and detangled. For extra vibrancy apply on clean, dry hair.

  2. SECTION Divide hair into 4 quarters & secure

  3. MIX Mix the Conditioner Colour tube with the Go Lighter Developing Lotion

  4. SLICE & APPLY Take thin slices of hair & paint on the colour

  5. SMOOSH! Coat every strand

  6. DEVELOPING Leave colour on according to instructions provided

  7. SHAMPOO Wash out the colour

  8. CONDITION Apply Seal The Deal Conditioner [Video depicts Vivid Berry kit]

Reviews
4.8
Average score from 52 reviews
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Page 1 of 11

April 7, 2026

The best black hair dye

The best black hair dye I have ever used! Long lasting and no blue undertones!

Mollie G.
Hair Type: Wavy  Natural Hair Color: Auburn

February 18, 2026

the best colour

so rich and flattering

Elodie C.
Hair Type: Straight  Natural Hair Color: Dark brown

January 16, 2026

super glossy

glossy and perfect covered my red and pink hair so well, didnt see any red underneath

Sabrina B.
Hair Type: Straight  Natural Hair Color: Dark brown

December 13, 2025

Stays in my hair perfectly.

Stays in my hair perfectly. Easy to apply

Petra S.
Hair Type: Straight  Natural Hair Color: Blonde

November 4, 2025

Best color priduct

Great deel black color. Easy to use Best color product yet

Anki S.
Hair Type: Straight  Natural Hair Color: Mid to light brown
Page 1 of 11
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