Vivid Pink
All of the colour, none of the bleach. Turn your head a glossy, bright pink shade with our No Bleach high-lift permanent colour. Its groundbreaking, oxidative dyes penetrate hair shafts to lighten while they colour. Our all vegan kits contain natural ingredients to keep your hair nourished, strong and silky soft.
Works on dark hair or light hair
For use on undyed hair
For all hair types
Our permanent dyes are made for use on healthy, virgin hair. Your hair's final colour will depend on its current shade, condition, porosity, length and how thick your hair is, as well as any previous treatments you might have had. We always recommend a strand test so you know exactly where your hair is headed!
September 21, 2026
Lovely bright colour
Fabulous colour, really nice and vibrant. It does fade quite quickly, but it fades to a lovely shade so it's not a problem at all. Easy to apply, and hair feels lovely after. Good all over application with good coverage from roots to tips.
September 21, 2026
Amazing, bright, stays for long!!
I really love this product, my hair is light brown but it looks amazing on me, I didn’t bleach my hair that’s why unfortunately I have not a really nice pink tone after 5-6 washes
August 18, 2026
Beautiful colour, but fades fast
The colour kit was easy to apply and looked great. The downsides for me are that it began gading after the first wash, and the smell whilst applying was incredibly strong.
July 31, 2026
bello
Bello
July 26, 2026
Amazing results!
The product worked really well on my hair and gave a nice colour!
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