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Go brighter with the No Bleach London Vivid Pink permanent colour kit designed to transform your hair to a glossy, bright pink shade without bleach.
NO BLEACH
BLENDS GREYS
FOR ALL HAIR TYPES
EASY TO APPLY
NON-STAINING
LONG LASTING
MANUFACTURED IN EUROPE
VEGAN AND PETA-APPROVED
** Vivid Pink lightens and colours hair in one step, so there’s no need to bleach first. For best results on dark hair, use The Big Pink as a second step. Like all pinks, Vivid Pink will fade with washing, so should be maintained with The Big Pink Semi-Permanent Colour.
This product is only for use on healthy, undamaged hair. Wait at least 14 days after bleaching, relaxing or perming before colouring. DO NOT USE on hair that has ever been dyed with henna or permanent hair dye. The final shade can be influenced by many factors including: current colour, condition, porosity, length and thickness of hair as well as any previous treatments. We always recommend a strand test to check that you are happy with the colour and condition of your hair.
1 x CONDITIONING COLOUR 60 ml / 2.03 fl. Oz. Fortified with Cocamide and vegan Sea Silk to nourish and strengthen strands.
1 x Bottle of GO LIGHTER Developing Lotion 60 ml / 2.03 fl. Oz. Powerful enough to lighten dark hair, gentle enough to maintain hair health.
1 x KEEP IT SEALED Conditioner 20 ml / 0.68 fl. Oz. Seals the cuticle to lock colour in place, leaving hair silky soft.
1 x COLOUR BOOSTER 3 ml / 0.1 fl. oz. For an additional pop of colour
1 x Pair of Plastic Gloves 1 x Instruction Leaflet
One kit covers root regrowth and very short hair up to 2.5cm (1 inch) long. If your hair's long, thick or it's your first time colouring, you'll need at least two kits.
March 2, 2026
One star
It didn’t work at all, followed the instructions. I saved up for a bit. Disappointed.
Fiona L.
Hair Type: Curly
Natural Hair Color: Dark brown
February 28, 2026
Washes out in 2 washes?
I don't even use hot water :(
Daliris S.
Hair Type: Curly
Natural Hair Color: Black
February 26, 2026
Vivid Pink permanent kit
i did not use bleach so i didn’t expect it to be any close to a pink color. The color I got was this brown red copper color which was also very very cute. I’ve had it for about a month now and it has barely faded. I do recommend bleaching for the actual pink look
Isabella C.
Hair Type: Straight
Natural Hair Color: Dark brown
February 21, 2026
Pink
It faded a little bit faster than it should have for a PERMANENT dye, it faded in two weeks.
Madeleine L.
Hair Type: Wavy
Natural Hair Color: Dark brown
February 16, 2026
Not what I was expecting.
Bought this hair dye thinking it would lighten and dye my hair pink all in one go. After applying and following the directions to a t. After washing, the dye did not lighten my entire head except for the roots and I did start at the bottom of my hair and then go to my roots like the directions said to. It turned my hair into a light brown with only a little bit of pink at the top. Did not do what advertised from all the insta posts I saw while researching. They had to of used another product or left it on longer, as I did leave it on my hair for the amount of time the directions told me which was 35 mins after applying to roots.
Emily M.
Hair Type: Curly
Natural Hair Color: Dark brown

