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Atomic Cherry is a high pigment, semi-permanent hair dye designed for use on blonde and brunette hair without bleach. This conditioning colour will transform brown hair into a rich cherry shade which lasts between 10-50 washes.
It can also be used on bleached hair to create a bold raspberry shade. Developed by international fashion colourist Alex Brownsell and used at out award-winning salons in London and LA. Formulated without Bleach, Peroxide or Ammonia. Vegan and Peta-Approved.
Our gentle, semi-permanent hair dyes are for all hair types! Use on lighter hair for fuller coverage, or on darker hair for a glossy tint. It also covers faded colour effectively. For more vivid results, use on bleach blonde hair. The best way to check the colour your hair will go after using this dye is with a strand test.
1x 150ml bottle of semi-permanent hair dye
Short hair: 1 box Mid length hair: 2 boxes Long hair: 3+ boxes If your hair is thick or it's your first time colouring, we'd reccomend adding an extra box.
April 7, 2026
This worked so well
I didn't wanna bleach my hair so I tried this out and OMG I will definitely be reordering. Nothing has ever shown up in my hair as well as this did!
Camdyn K.
Hair Type: Curly
Natural Hair Color: Mid to light brown
March 19, 2026
Great coverage
This product has the best coverage of any bold hair dye I've ever tried. The color is rich and has not faded. It's been over a week since I dyed it. I wish the color was a little more pink, but that's my personal preference. I've gotten a lot of compliments.
Jane V.
Hair Type: Curly
Natural Hair Color: Dark brown
March 15, 2026
Atomic Cherry
I have natural dark brown hair and it did not dye my roots at all. It did make my red stands more vibrant but did nothing to my natural dark brown hair.
Marena Q.
Hair Type: Straight
Natural Hair Color: Dark brown
February 27, 2026
Super pretty
Mixed two bottles of this with instant coffee,I did it on platinum hair and it came out very purple but I love it. Some parts faded really quick. Is really hard to wash out
Natalie S.
Hair Type: Wavy
Natural Hair Color: Blonde
February 22, 2026
Loved
I love this turned out so good I have really thick long hair and only used 2 bottles and I bought 4 so I can re-dye it i will be buying again
Gabbie G.
Hair Type: Wavy
Natural Hair Color: Dark brown

