Atomic Cherry
Cherry bomb! A rich cherry shade with nourishing ingredients that your hair will love! Use on lighter hair for fuller coverage, or on darker hair for a glossy tint. It also covers faded colour effectively. Use on bleached blonde hair for most vivid results.
Conditioning, semi-permanent hair dye
Tone: Rich cherry red
No peroxide, PPD or ammonia
For all hair types
Our semi-permanent direct dyes coat the surface of the hair, depositing colour without altering the hair's natural pigment. This gentler process makes them a good option for those with damaged or fragile hair.
Lasts between 10-50 washes
July 29, 2026
perf
the color is perfect and went on so good. it looks so cute.
April 7, 2026
This worked so well
I didn't wanna bleach my hair so I tried this out and OMG I will definitely be reordering. Nothing has ever shown up in my hair as well as this did!
March 19, 2026
Great coverage
This product has the best coverage of any bold hair dye I've ever tried. The color is rich and has not faded. It's been over a week since I dyed it. I wish the color was a little more pink, but that's my personal preference. I've gotten a lot of compliments.
February 22, 2026
Loved
I love this turned out so good I have really thick long hair and only used 2 bottles and I bought 4 so I can re-dye it i will be buying again
July 29, 2026
Beautiful color, wish it showed up more
The color is absolutely gorgeous and so pigmented however I was hoping it would show up more on my hair. I know that because I have black hair it is significantly less visible, however by the marketing I assumed it would be a bit more apparent. Nevertheless, if I were to bleach my hair or have it lighter then I will for sure buy dye from you guys again.
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