

A shampoo and condition routine that repairs bonds and prevents damage caused by pollution, styling and daily stressors. Reincarnation Shampoo and Conditioner are infused with Creatine, which bolsters electrostatic bonds. They also include powerful ingredients like Amino Acids, Hydrogenated Castor Oil, strengthens and protects hair leaving it smooth and silky soft.
Ammonia-free, Paraben-free
Doesn't contain bleach or colour
Developed by professionals for instant and long-term result
Strengthening shampoo for dry, damaged hair 10.2 fl oz. Reduces breakage by 68%.
Strengthening conditioner for dry, damaged hair 10.1 fl oz. Reduces breakage by 68%.
The Reincarnation Shampoo and Conditioner are built on a base of Panthenol, which is ultra moisturising, and both contain an Amino Acid Complex to help soften your hair, add vibrancy and be kind to your colour. They’re also packed with Hydrogenated Castor Oil and Wheat Microproteins that instantly smooth the hair fibre, creating a shield to defend against future damage and leaving your hair silky soft. Reincarnation Shampoo + Conditioner are part of the Reincarnation Routine. A 3-step process proven to reduce breakage and make hair stronger and fuller looking.





300ml shampoo bottle with plastic nozzle
1x 300ml bottle of shampoo with plastic nozzle.
Aqua (Water), Sodium Laureth Sulfate, Cocamidopropyl Betaine, Sodium Chloride, Sodium Benzoate, Citric Acid, PEG-18 Glyceryl Oleate/cocoate, Parfum (Fragrance), Creatine, Panthenol, Glycerin, Styrene/Acrylates Copolymer, Hydrolyzed Wheat Protein, Guar Hydroxypropyltrimonium Chloride, Disodium EDTA, Sodium PCA, Sodium Lactate, Linalool, Benzyl Salicylate, Alcohol, Arginine, Coumarin, Aspartic Acid, PCA, Tris(Tetramethylhydroxypiperidinol) Citrate, Glycine, Alanine, Serine, Valine, Faex (Yeast) Extract, Isoleucine, Proline, Threonine, Histidine, Phenylalanine, CI 15985 (Yellow 6),
Aqua (Water), Cetearyl Alcohol, Behentrimonium Chloride, Bis Aminopropyl Dimethicone, Cetrimonium Chloride, Amodimethicone, Creatine, Hydrogenated Castor Oil/Sebaic Acid Copolymer, Panthenol, Lactic Acid, Isopropyl Alcohol, Parfum (Fragrance), Sodium Benzoate, Phytantriol, Disodium EDTA, Hydrolyzed Wheat Protein, Tricedeth-12, Sodium PCA, Sodium Lactate, Alcohol, Linalool, Arginine, Benzyl Salicylate, Coumarin, Aspartic Acid , Tris(Tetramethylhydroxypiperidinol) Citrate, PCA, Glycine, Alanine, Serine, Valine, Isoleucine, Proline, Threonine, Histidine, Phenylalanine, CI 15985 (Yellow 6).













April 16, 2026
Astonishing Results!!
I can honestly say as a hairdresser and bleaching my own hair myself the condition hasn't been great for a long time. After holidays and a stressful few months last year my hair was in a very sorry state. I had to cut away most of the front to make it appear thicker!! I started using a travel size of this product which I instantly noticed a huge difference in the condition of my hair. I have now repurchased the bigger sizes and really can't believe the improvement in my hair!! The front has grown loads and the condition looks amazing! I'm so pleased with the products and would highly recommend!!
April 15, 2026
Great!
Very nice shampoo, I love it especially with the same line conditioner
February 11, 2026
Brilliant
Great
February 7, 2026
Best shampoo
The best shampoo! Super gentle and hydrating. The incarnation mask is the best too!
December 29, 2025
Great Shampoo
I love this shampoo this is my second bottle. My hair feels clean and soft after using I would definitely recommend.
AS SEEN ON @BLEACHLONDON

