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Ice White

The icing on the cake. Get everything you need to bleach, tone, color and maintain the whitest brightest blonde hair.

Ice White
Bleach / Toner / Super Cool Colour: Everything you need for a full head of the nicest, iciest blonde.
4.1 (333)
$39
Silver Shampoo & Conditioner XL
Toning shampoo and conditioner
4.7 (54)
$30
Cool Blonde
Bleach and White Toner: Our bestselling pair for cool blonde hair.
4.0 (290)
$27
White Toner
For a cool platinum finish
4.0 (290)
$14
Total Bleach
30 VOL | 9%
4.4 (469)
$13
White Heat
Semi-permanent hair color
4.3 (43)
$12
Pearlescent Shampoo & Conditioner
Toning shampoo and conditioner
4.4 (131)
$24
Pearlescent
Semi-permanent hair color
4.1 (72)
$12
Pearlescent Toner
For an iridescent pink finish
3.9 (35)
$14
Nourishing hair mask and lightweight serum to soothe and tame dry locks.
4.8 (173)
$27

Blonde Inspo @BLEACHLONDON

TOOLS

Expert dye-it-yourself tools for bleaching, toning and colouring hair.

Crocodile Clips
Hold on tight. Super grip crocodile clips for precision bleaching, dyeing and styling.
4.6 (14)
$12
Eco-Conut Bowl & Brush
Reusable coconut bowl and tint brush. Use to mix and apply whenever you bleach and dye.
4.8 (46)
$10
Bleach Proof Towel
We've got you covered! Bleach and dye resistant 100% organic cotton towel for catching spills when you're DIY dyeing.
4.3 (7)
$22

Frequently Asked Questions

How do I know if bleaching is right for me?

We recommend doing a strand test before bleaching your hair. This will give the best indication of how your hair will react to the bleaching process and the end result. See our strand and sensitivity test here.

Why do I need to tone my hair before coloring?

If you want to go blonde or add color to your hair, it’s important to use a toner that neutralises brassy yellows from your hair, which can impact how your color shows up. Toner helps to even your bleach out and creates a clean base for applying color to.

Will this damage my hair?

No. All of our Super Cool Colours are conditioner based, so they help to nourish when you colour.

What can I use to maintain this colour?

Try mixing a one dollop of your Super Cool Colour into one dollop of your conditioner or Reincarnation Mask and applying once a week to help the shade stay strong. We recommend a strand test before you use it all over, so you can check the ratio is right for the look you want.