

Want a softer, gentler bleach? We developed Low and Slow to lighten curly and coily hair without compromising its condition. It’s also a great option for fine hair, whether it’s straight, wavy or curly! Our Low and Slow Bleach kit comes with everything you need for a perfect blonde base: Clay bleaching powder, 13 VOL | 4% developing lotion, easy-to-use instructions and a double dose of Reincarnation Mask for hair that loves a little extra moisture.
Clay bleach for slower, safer lightening
Professional standard
Lightens hair up to 6 levels
Controlled but impressive lift
All purpose bleach kit made with clay bleaching powder. Forms a shield around your hair as it lightens, helping process more efficiently. Lower volume peroxide delivers a controlled lift with less compromise to your hair's condition or curl pattern. Best for coily or fine hair!

Our bleach kits are made for use on healthy, virgin hair. The shade achieved is influenced by many factors including: current hair colour, condition, porosity, length and how thick your hair strands are, as well as any previous treatments. The best way to check the colour your hair will go using this product is with a strand test. Always follow bleach with a toner to create an even finish.




2 x sachet of bleaching powder 25g 1 x bottle of developing lotion 80ml 2 x sachet of Reincarnation Mask 15ml 1 x pair of plastic gloves 1 x instruction leaflet Use with Bleach London Toning Kits (sold separately ) to neutralise brassy tones and create perfect blonde finish.
One kit covers root regrowth and very short hair up to 2cm (2/3 inch) long. If your curl pattern is very tight, refresh your roots every 8-10 weeks. If your hair's long, thick or it's your first time bleaching, you'll need at least two kits.
Clay Bleaching Powder Ingredients: Kaolin, Sodium Silicate, Ammonium Persulfate, Potassium Persulfate, Paraffinum Liquidum (Mineral Oil), Hydrolyzed Wheat protein, Disodium EDTA, Hydroxyethylcellulose, Sodium Stearate, Cyamopsis Tetragonoloba (Guar) Gum, Silica, Xanthan Gum Developing Lotion 4% | 13 VOL Ingredients: Aqua (Water), Hydrogen Peroxide, Ceteth-2, Steareth-20, Ceteareth-6, Cetearyl Alcohol, Tetrasodium Etidronate, Salicylic Acid, Phosphoric Acid, Lauryl Pyrrolidone, EDTA. Reincarnation Mask Ingredients: Aqua (Water), Cetearyl Alcohol, Behentrimonium Chloride, Glycerin, Octyldodecanol, Cetrimonium Chloride, Amodimethicone, Isopropyl Alcohol, Sodium Benzoate, Lactic Acid, Dipropylene Glycol, Parfum (Fragrance), Hydrolyzed Wheat Protein, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Lauryl Pyrrolidone, Trideceth-12, Propylene Glycol, Phenoxyethanol, Polyamide-2, Benzoic Acid, Saccharomyces/Magnesium Ferment, Helianthus Annuus (Sunflower) Seed Extract, Potassium Sorbate, Saccharomyces/Iron Ferment, Saccharomyces/Zinc Ferment, Saccharomyces/Copper Ferment, Saccharomyces/Silicon Ferment, Benzyl Salicylate, Coumarin, Linalool.

SECTION Divide hair into 4 quarters & secure
MIX Mix up the bleach!
SLICE & APPLY Take thin slices of hair & paint on the bleach
SMOOSH! Coat every strand
DEVELOPMENT TIME Fine and/or curly/coily hair: 20-30 minutes Thick hair: 40-45 minutes
SCRAPE TEST Check the hair has lightened enough with regular scrape tests
RINSE AND CONDITION Rinse thoroughly, shampoo twice and then condition with Reincarnation Mask. NEXT STEP >>> TONE!
April 6, 2026
Doesn't damage my hair
It works well and leaves my hair in good shape. But my dark brown hair never goes lighter than light copper though (maybe I'm too scared to leave the product longer ?)
November 14, 2025
Awesome! Used it on my
Awesome! Used it on my own with a toner on my 3C curls. My hair looks fab!
September 25, 2025
Low and Slow kit
I have used this product a few times now and loved it! It feels more gentle than some other brands I’ve used but the results are always stunning! I would also like to say that this company not only offer great hair products but their customer service team are incredible! Well done Bleach London a job well done this week!!
July 10, 2025
Really good
As described. It's not harsh to the hair and lightens perfectly.
November 15, 2024
Great for roots
Amazing product! I can Bleach my roots without frying them, hair feels like my hair still. Soft and shiney. I have had no breakage. I have mid brown hair, it is thin and fine.
AS SEEN ON @BLEACHLONDON

