HOW TO CHOOSE THE RIGHT PURPLE SHAMPOO FOR YOUR HAIR
Ever get overwhelmed by the many types of purple shampoos out there? We’ve got you covered. Everything you need to know about the different types of purple shampoo for your blonde.
Over time bleach-kissed strands become brassy from colour fading and environmental factors such as hard water, pollution and styling. Purple shampoo is an absolute necessity to properly maintain your blonde.
What is purple shampoo?
Purple shampoo is a colour correcting tool for blonde hair. A shampoo that contains purple pigments to neutralise yellow and brassy tones. It works because yellow and purple are opposites on the colour wheel, meaning that will always cancel each other out.
What does purple shampoo do?
The tone-correcting pigments coat the hair shaft to neutralise brassy tones.
Lather and massage a small amount of purple shampoo into damp hair
Work the product through the hair from roots to ends ensuring even coverage
Leave the shampoo in your hair for 2-3 minutes
Rinse with water, making sure to wash out all product from roots to ends.
To complete your perfect blonde treatment follow with your favorite conditioner. We've developed a Purple Reincarnation Mask based on our best selling Reincarnation Mask for blonde customers
How often should you use purple shampoo?
Typically, you’ll want to incorporate purple shampoo into your haircare routine up to twice a week in place of your usual shampoo for colour-treated hair. Pair a corresponding purple shampoo and mask together to maximize the brass-busting benefits.
Which purple shampoo should you use?
Bleach London’s first born. Silver Shampoo is your best friend if you’re looking for a powerful purple shampoo that’s great for an ashy blonde or silver finish. You should alternate this with a non-toning shampoo each wash day (we’d recommend Reincarnation Shampoo). Did you know? Silver Shampoo is also popular amongst our customers with greys.
A toning shampoo that leaves hair a unique pinky lilac sheen after one wash, perfect for blondes that want to dabble in colour. You can build up the iridescence with every wash or alternate to keep your light blonde clean with a sheen.
The easiest way to keep blondes beaming at home. This bond-restoring purple shampoo is formulated with soft violet pigments to neutralise brassy pigments for a brighter, stronger blonde.
