Purple Reincarnation Shampoo 300ML product image

Reincarnation Purple Shampoo

Name: Purple Reincarnation Shampoo 300ML
Brand: Bleach London
SKU: 70700167
Price: 20.00 USD
Availability: InStock
Rating: 4.91 (22 reviews)

Toning Shampoo with bond building technology 300ml

(22)

Reincarnation Bond Restoring Shampooimage

Reincarnation Bond Restoring Shampoo Miniimage

Give your blonde a second chance!

Purple shampoo with bond restoring technology to strengthen and brighten blonde hair with every wash. Suitable for every wash - keeping your blonde healthy and bright without creating colour buildup that can make hair look dull and feel dry.

Ammonia-free, Paraben-free, Vegan and Peta-Approved
Doesn't contain bleach or hydrogen peroxide
Developed by professionals for instant and long-term results

What it does

Developed with bond restoring technology to help strengthen hair whilst gently neutralising brassy tones. Purple Reincarnation Shampoo is made with Creatine to build electrostatic bonds as well as Wheat Microproteins and Amino Acids to help strengthen and nourish hair from within.

Suitable for every wash - keeping your blonde healthy and bright without creating colour buildup that can make hair look dull and feel dry.

What You Get

Wheat Microprotein

To hydrate and moisturise strands

Formulated without bleach, peroxide, PPD or ammonia

A gentle, conditioning dye

Vegan and PETA-approved

1x bottle of toning shampoo 300ml

Aqua (Water), Sodium Laureth Sulfate, Cocamidopropyl Betaine, Sodium Chloride, Sodium Benzoate, Citric Acid, Creatine, PEG-18 Glyceryl Oleate/cocoate, Parfum (Fragrance), Acid Violet 43, Panthenol, Glycerin, Styrene/Acrylates Copolymer, Guar Hydroxypropyltrimonium Chloride, Disodium EDTA, Hydrolyzed Wheat Protein, Sodium PCA, Sodium Lactate, Linalool, Benzyl Salicylate, Arginine, Coumarin, Aspartic Acid, PCA, Glycine, Alanine, Serine, Valine, Faex (Yeast) Extract, Isoleucine, Proline, Threonine, Histidine, Phenylalanine.

Save with Sets

New Arrival

Complete Reincarnation Set

4.7 (762)

$44

Silver Shampoo & Conditioner

4.6 (98)

$24

Reviews

4.9

Average score from 22 reviews

Highest score

Oldest first

Newest first

Lowest score

Page 1 of 5

March 3, 2026

Wonderful

Great product feels lovely on my hair as I wash and feels great once I have dried it

Elaine W.

Hair Type: Curly Natural Hair Color: Grey

November 21, 2025

Soft and rich

It is very nice.

Igor K.

Hair Type: Wavy Natural Hair Color: Blonde

September 24, 2025

Perfect colour refresh

I have just started using this product & I am really happy with it. It’s far softer & more gentle on hair compared to other brands which have damaged my hair. Highly recommended.

Katherine G.

Hair Type: Wavy Natural Hair Color: Dark brown

September 9, 2025

Great aftercare

Essential for keeping my bleached crop white/silver

Jules H.

Hair Type: Wavy Natural Hair Color: Mid to light brown

September 8, 2025

Great shampoo

Really revitalises my bleached hair

Jane H.

Hair Type: Straight Natural Hair Color: Black