I’ve been using Total Bleach for years and trust it.
I always get great results that make me feel empowered and confident... and it helps bring out the deepness of my blue eyes.
Arthur, Total Bleach user
Bestseller
Total Bleach Kit
Our original Bleach Kit - 30 VOL | 9% Developing Lotion - Suitable for all hair types What it does
All purpose Bleach Kit lifts and lightens hair, pulling the natural color pigments out of your hair quickly and evenly to create a clean blonde. A 30 VOL | 9% developer lifts hair up to 7 levels. Professionally Developed, 100% Vegan and Peta Approved. This kit also contains our Reincarnation Bond Restoring Mask, a nourishing treatment scientifically proven to reduce breakage by 68% for stronger, healthier hair, as well as our Silver Shampoo - a strong, ashy-purple cleanse to help keep cool blondes bright and free of brassy yellows.
Who it's for
Total Bleach is suitable for all hair types and colors. Your choice of bleach kit depends on your hair and desired lift and colour. Learn more about developer levels here. The best way to check the colour your hair will go and how it'll feel after using Total Bleach is with a strand test.
What's included
2 x sachet of bleaching powder 25g 1 x bottle of developing lotion (30 vol | 9 %) 1 x sachet of our bond-restoring Reincarnation Mask 15ml 1 x pair of plastic gloves
How much one kit covers
One kit covers root regrowth and very short hair up to 2.5cm (1 inch) long. If your hair's long, thick or it's your first time bleaching, you'll need at least two kits.
Save with Sets
4.4
Average score from 469 reviews
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Type All hair types
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REVIEWS
Page 1 of 40
21st March 2025
Pretty good and easy to use
I'm a natural ginger (think somewhere between Jessica Chastain and Ed Sheeran) and I really wanted to switch it up so I bought this bleach. I did the whole money piece thing in the front as well as the underside of my hair. Before toning my hair looked almost EXACTLY like shade on the box for the 'after' bit. Overall, this is a good product and it didn't leave my hair feeling damaged and didn't irritate my skin or scalp (so for all you sensitive skin people out there this might be a good one to try).
10th January 2024
Poor shipping
The dye box was damaged and product was unusable as they mailed in an envelope rather than a box. No response from customer service to replace or refund.
13th November 2023
Amazing
I color the top and front of my hair because I want white hair highlights in the front and I am just grey. I asked my beautician that cuts my hair to do it and she said she wouldn't attempt it. So, I took a chance with Bleach London, and boy, am I glad I did. I am a senior and very happy with this bleach and white toner that gives me the color I am looking for and looks very natural. It also does not damage my hair. The hair mask conditioner that comes with it is wonderful.
30th January 2023
Love it!!
I have pretty dark brown hair and this did a great job bleaching my hair. I also did toner after. Just follow directions and take your time!
30th January 2023
Love it!!
I have pretty dark brown hair and this did a great job bleaching my hair. I also did toner after. Just follow directions and take your time!
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