Total Bleach
Our original bleach kit, made with the same formulation trusted by Alex Brownsell and her team of bleaching experts for over 15 years! Lifts and lightens hair, pulling out natural colour pigments quickly and evenly for a perfect blonde base. Total Bleach comes with everything you need for the perfect blonde base: Professional standard dust-free Bleaching Powder, Developing Lotion for maximum lightening, easy-to-use instructions, gloves and a serving of our trusty Reincarnation Mask to strengthn, hydrate nad nourish your hair after bleaching.
Ultra-powerful lightening
Lightens hair up to 7 levels
For all hair types
Our bleach kitare made for use on healthy, virgin hair. Your hair's final colour will depend on its current shade, condition, porosity, length and how thick your hair is, as well as any previous treatments you might have had. We always recommend a strand test so you know exactly where your hair is headed! Follow bleach with toner for an even finish.
August 16, 2026
really good
really good
August 5, 2026
one of my favourite products
one of my favourite products of the whole range. easy to use, no skin issues, and it does the job perfectly. i have curly thick hair, and i use it on a buzz cut.
July 27, 2026
Very good
Ive purchased this before and its the best one for curly hair
July 16, 2026
I used it with the
I used it with the champagne toner, it's exactly the colour I wanted
June 18, 2026
Absolutely brilliant
Absolutely brilliant products, bleach London and clean white toner does exactly what it says on the box, I’ve been using bleach London for a few years now and I can not say a bad word about the product, it’s works so well plus the shampoo are really vibrant, your hair looks shiny and soft I would totally recommend London bleach
AS SEEN ON @BLEACHLONDON
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