Whats your favourite colour?
Shop our line of classic semi-permanent dyes ! Celebrating 10 years of London fashion.


Get your blonde roast! A luxe light brown with nourishing ingredients that your hair will love! Use on lighter hair for fuller coverage, or on darker hair for a glossy tint. It also covers faded colour effectively. Use on bleached blonde hair for most vivid results.
Conditioning, semi-permanent hair dye
Tone: Cool based light brown
No Peroxide, PPD or Ammonia
For all hair types
Our semi-permanent direct dyes coat the surface of the hair, depositing colour without altering the hair's natural pigment. This gentler process makes them a good option for those with damaged or fragile hair.
Lasts between 3-30 washes








one super cool colour bottle
One bottle is suitable for short hair or colouring freshly bleached and toned roots. For shoulder length hair you'll need two bottles. For long hair that's below your shoulders, you'll need three to four bottles. If your hair is very thick we recommend adding an extra bottle.
Aqua (Water), Cetearyl Alcohol, Quaternium-80, Glycerin, Cetrimonium Chloride, Behentrimonium Methosulfate, Cetyl Alcohol, Amodimethicone, Ceteareth-20, Panthenol, Butylene Glycol, Trideceth-12, Hydrolyzed Soy Protein, Parfum (Fragrance), Linalool, Benzyl Salicylate, Coumarin, Limonene, Citric Acid, Phenoxyethanol, Triethylene Glycol, Sodium Benzoate, Potassium Sorbate, Basic Blue 99, Basic Brown 16, Basic Red 51, HC Blue No.16, Basic Brown 17, CI 60730 / Acid Violet 43

Shop our line of classic semi-permanent dyes ! Celebrating 10 years of London fashion.

April 5, 2025
Works great
Colour comes out exactly as shown, dye is thick.
March 20, 2025
Instant coffee hair color
The most perfect brown I have seen on hair
April 19, 2023
Amazing colour😍
I absolutely LOVE this product! Your hair is so smooth, soft and shiny afterwards. The colour is gorgeous and absolutely bang on trend right now. It coloured my roots and bleached ends perfectly. Could not recommend this product enough!!!

March 20, 2025
Instant coffee hair color
The most perfect brown I have seen on hair
April 18, 2025
Wouldn’t recommend
My hair hasn’t stopped coming out in CHUNKS since dying it with this ;( hasnt EVER been like this. Really disappointed

