Vivid Berry Permanent Kit
Vegan permanent hair dye
Go brighter with the No Bleach London Vivid Berry permanent colour kit designed to transform your hair to a glossy, pinky-purple shade without bleach.
NO BLEACH
BLENDS GREYS
FOR ALL HAIR TYPES
EASY TO APPLY
NON-STAINING
LONG LASTING
MANUFACTURED IN EUROPE
VEGAN AND PETA-APPROVED
Bleach London is a proudly female founded and professionally led hair colour brand.
This product is only for use on healthy, undamaged hair. Wait at least 14 days after bleaching, relaxing or perming before colouring. DO NOT USE on hair that has ever been dyed with henna or permanent hair dye. The final shade can be influenced by many factors including: current colour, condition, porosity, length and thickness of hair as well as any previous treatments. We always recommend a strand test to check that you are happy with the colour and condition of your hair.
1 x CONDITIONING COLOUR 60 ml / 2.03 fl. oz. Fortified with Cocamide and vegan Sea Silk to nourish and strengthen strands. 1 x GO LIGHTER Developing Lotion 60 ml / 2.03 fl. oz. Activates the colour to gently dye hair without creating unnecessary damage. 1 x KEEP IT SEALED Conditioner 20 ml /0.68 fl. Oz. Seals the cuticle to lock colour in place, leaving hair silky soft. 1 x COLOUR BOOSTER 3 ml / 0.1 fl. oz. For an additional pop of colour 1 x Pair of Plastic Gloves 1 x Instruction Leaflet
February 21, 2026
vivid berry
Honestly it didnt do much but it definitely did not lighten my hair. It went from a bright red to a dark purple rather than the berry color i was expecting. I knew it wasnt gonna do much to my red but I expect it to get so dark.
Hair Type: Curly
Natural Hair Color: Dark brown
February 20, 2026
Okayish
Wasn't permanent, washed out after only two washes. Pretty easy to apply. Order arrived in appropriate time. Color was vibrant at first but washed out too easily.
Hair Type: Wavy
Natural Hair Color: Black
February 20, 2026
Pretty purple for the win!
My teen is a light brunette and the vivid berry covered it! The color is slightly darker than what's pictured on the box but she loves it! She's washed her hair 3 times since coloring it and it has faded, but not much.
Hair Type: Straight
Natural Hair Color: Mid to light brown
February 5, 2026
Very happy
I have black hair, I’ve always wanted to dye my hair some sort of color but nothing ever showed and I never wanted to bleach it . I walked into my local cvs and I saw this brand and decided to pick it up. And when I got home I dyed it, I was really happy with it and it very bright given how it said it would turn out on the box. It stayed in for 5+ months. Will buy again.
Hair Type: Straight
Natural Hair Color: Black
January 26, 2026
Not berry. Not pinkish. Just straight up dark purple.
My starting hair color was a dark brown with light brown pieces. I followed the instructions on the box very carefully. The color on my roots ended up looking like a brown copper, and my ends are just straight up a dark purple/violet color. I also notice there was barely any lifting at all either of my original color. The brand needs to do a better job and stop advertising this as a berry-pinky because that’s not correct.
Hair Type: Curly
Natural Hair Color: Dark brown
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