Vivid Berry
All of the colour, none of the bleach.
Turn your head a glossy, pinky-purple with our No Bleach high-lift permanent colour. Its groundbreaking, oxidative dyes penetrate hair shafts to lighten while they colour.
Our all vegan kits contain natural ingredients to keep your hair nourished, strong and silky soft.
Works on dark hair or light hair
For use on undyed hair
For all hair types.
Contains a Colour Booster to reach final shade.
Our permanent dyes are made for use on healthy, virgin hair. Your hair's final colour will depend on its current shade, condition, porosity, length and how thick your hair is, as well as any previous treatments you might have had. We always recommend a strand test so you know exactly where your hair is headed!
September 1, 2026
Lasts a long time, vibrant on application
Easy to apply, smell isn't too overpowering. Takes awhile to develop but worth the wait. I have light to medium brown hair and it came out very purple! 3 weeks later and the colour is still vibrant on the under layers but lighter on top. Next time I think I will be sure to add more on the top layers. Very good result, especially for the price. Photos are on day of application and then 3 weeks later (Black top).
September 1, 2026
worked as promised
It worked just as promised on my natural light brown hair but be careful with the roots because even by following the instructions my roots were lighter than the rest (which I don’t mind). I also had a a bit of temporary hair dye left on some of my hair and the permanent bleach london dye managed to leave some pigment even in those areas, changing old blue strands of mine into a dark midnight blue that looks like a cool toned purple in some places. I also had strands that were previously dyed blue-black with semi permanent dye and even though the dye mostly faded away, the bleach london dye worked but gave a darker ton. On all my natural hair it worked just as promised so I’m really satisfied and will buy again to touch up my roots.
August 3, 2026
It was AMAZING!
So it was a little messy but fun experience, once leaving it in for the 30 minute expansion it turned purple but it doesn’t look like that one you wash it out. The conditioner was hydrating. And the color showed up on my very dark hair. 10/10 Reccomend
August 2, 2026
hair feels smooth and the
hair feels smooth and the color is like on the box
July 27, 2026
Perfectly
Dreamy colours
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