Vivid Berry

Permanent high lift tint
(71)
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All of the colour, none of the bleach.

Turn your head a glossy, pinky-purple with our No Bleach high-lift permanent colour. Its groundbreaking, oxidative dyes penetrate hair shafts to lighten while they colour.

Our all vegan kits contain natural ingredients to keep your hair nourished, strong and silky soft.

  • Works on dark hair or light hair

  • For use on undyed hair

  • For all hair types

What it does
Base
Result
“A vibrant purple with a pioneering formula that allows hair to lighten and colour simultaneously for a seriously impressive result”
Alex Brownsell
What You Get
 
What's in the box

1 x CONDITIONING COLOUR 60 ml / 2.03 fl. oz. Fortified with Cocamide and vegan Sea Silk to nourish and strengthen strands. 1 x GO LIGHTER Developing Lotion 60 ml / 2.03 fl. oz. Activates the colour to gently dye hair without creating unnecessary damage. 1 x KEEP IT SEALED Conditioner 20 ml /0.68 fl. Oz. Seals the cuticle to lock colour in place, leaving hair silky soft. 1 x COLOUR BOOSTER 3 ml / 0.1 fl. oz. For an additional pop of colour 1 x Pair of Plastic Gloves 1 x Instruction Leaflet

Ingredients

CONDITIONING COLOUR INGREDIENTS: Aqua (Water), Cocamide MEA, Ceteareth-6, Polysorbate 80, Ammonium Hydroxide, Ethanolamine, Cetearyl Alcohol, Sodium Sulfite, Parfum (Fragrance), 2,6-Diaminopyridine, Ascorbic Acid, Trisodium HEDTA, 1-Hydroxyethyl 4,5-Diamino Pyrazole Sulfate, N,N-Bis-(2-Hydroxyethyl)-p-Phenylenediamine Sulfate, Tetraaminopyrimidine Sulfate, Dipropylene Glycol, p-Aminophenol, Hydrolyzed Rhodophyceae Extract, Citrus Aurantium Peel Oil, Geraniol, Hexamethylindanopyran, Hexyl Cinnamal, Limonene, Linalool, Linalyl Acetate.

COLOUR BOOSTER INGREDIENTS: Aqua (Water), Basic Red 51, Hydroxyethylcellulose, Sodium Benzoate, Citric Acid.

GO LIGHTER DEVELOPING LOTION 30 VOL | 9% INGREDIENTS: Aqua (Water), Hydrogen Peroxide, Ceteth-2, Steareth-20, Ceteareth-6, Cetearyl Alcohol, Tetrasodium Etidronate, Salicylic Acid, Phosphoric Acid, Lauryl Pyrrolidone, EDTA.

KEEP IT SEALED CONDITIONER INGREDIENTS: Aqua (Water), Cetearyl Alcohol, Paraffinum Liquidum (Mineral Oil), Cetrimonium Chloride, Sodium Benzoate, Oleyl Erucate, Lactic Acid, Parfum (Fragrance), Guar Hydroxypropyltrimonium Chloride, Dipropylene Glycol, Lauryl Pyrrolidone, Propylene Glycol, Hydrolyzed Rhodophyceae Extract, Helianthus Annuus (Sunflower) Seed Extract, Hexyl Cinnamal.

How to use it
  1. PREP Ensure hair is clean, towel dried and detangled. For extra vibrancy apply on clean, dry hair.

  2. SECTION Divide hair into 4 quarters & secure

  3. MIX Mix the Conditioner Colour tube with the Go Lighter Developing Lotion

  4. SLICE & APPLY Take thin slices of hair & paint on the colour

  5. SMOOSH! Coat every strand

  6. DEVELOPING Leave colour on according to instructions provided

  7. SHAMPOO Wash out the colour

  8. CONDITION Apply Seal The Deal Conditioner [Video depicts Vivid Berry kit]

Reviews
4.0
Average score from 71 reviews
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Page 1 of 15

April 19, 2026

Vibrant and pigmented

Super easy to use and works really well

Amelie P.
Hair Type: Straight  Natural Hair Color: Black

April 14, 2026

Amazing

Love the colour the way it conditions my hair it’s really easy to do doesn’t smell horrible

Danielle R.
Hair Type: Straight  Natural Hair Color: Mid to light brown

March 30, 2026

love to color, very vivid.

love to color, very vivid. love the tone Results are cool and it's nice to use. smell is very intense though ahaha

Herr A.
Hair Type: Wavy  Natural Hair Color: Blonde

March 26, 2026

Really good color, no damage,

Really good color, no damage, my hair is so pretty

Ludivine M.
Hair Type: Curly  Natural Hair Color: Dark brown

March 16, 2026

Perfect combo of color and duration

I love the colour on my hair, also, it doesn't damage the hair in anyway

Micol S.
Hair Type: Straight  Natural Hair Color: Mid to light brown
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