White Toner
Banish yellow from your blonde with our classic White Toner. Developed by Alex Brownsell and used in our salons for over fifteen years, it's become a firm favourite for DIY home bleachers and professionals everywhere. The powerful but gentle formula turns even the brassiest bleach a cool ashy blonde, with an added shine complex your hair will love! It's versatile, easy to use, ammonia-free and completely safe for your hair!
Conditioning toning gloss
Tone: Blue ash
Ammonia-free
For use on bleached hair
Bleached your hair? Next step, toner! White Toner is a oxidative, semi-permanent colour that can penetrate the hair's shaft depositing blue-based pigments into bleached hair to neutralise brassy yellows for a cool, ash finish. Works best on pale yellow bleached blonde hair. For all hair types!
Your choice of toner depends on your hairs lightness and desired shade. The best way to check the colour your hair will go and how it'll feel after using is with a strand test. Check out our bleach, tone and colour guides here
July 1, 2026
Incredible.
Its so good. Did not sting or smell terrible. I will definitely purchase again.
June 30, 2026
Awesome toners!!
Perfect shade of white blonde!!
June 26, 2026
This toner keeps my natural
This toner keeps my natural silver brassy yellow free.
June 24, 2026
Easy to use and lots of product
Simple instructions Isn't harsh on your hair Lovely colour left after use
June 18, 2026
Beautiful colour A*
Such a beautiful colour and goes on so well after using London bleach, just perfect plus you can pay a couple of hubdreds to get the right colour at the hairdressers, if you know how to use the product you can’t go wrong love London bleach A* from me
AS SEEN ON @BLEACHLONDON
Explore these looks
