Free Shipping above $75 | Vegan & PETA-approved
Go lighter with the No Bleach London Cherry Red permanent colour kit designed to transform your hair to a rich, glossy red shade without bleach.
NO BLEACH
BLENDS GREYS
FOR ALL HAIR TYPES
EASY TO APPLY
NON-STAINING
LONG LASTING
MANUFACTURED IN EUROPE
VEGAN AND PETA-APPROVED
Bleach London is a proudly female founded and professionally led hair colour brand.
This product is only for use on healthy, undamaged hair. Wait at least 14 days after bleaching, relaxing or perming before colouring. DO NOT USE on hair that has ever been dyed with henna or permanent hair dye. The final shade can be influenced by many factors including: current colour, condition, porosity, length and thickness of hair as well as any previous treatments. We always recommend a strand test to check that you are happy with the colour and condition of your hair.
1 x CONDITIONING COLOUR 60 ml / 2.03 fl. oz. Fortified with Cocamide and vegan Sea Silk to nourish and strengthen strands. 1 x GO LIGHTER Developing Lotion 60 ml / 2.03 fl. oz. Activates the colour to gently dye hair without creating unnecessary damage. 1 x KEEP IT SEALED Conditioner 20 ml /0.68 fl. Oz. Seals the cuticle to lock colour in place, leaving hair silky soft. 1 x Pair of Plastic Gloves 1 x Instruction Leaflet
One kit covers root regrowth and very short hair up to 2.5cm (1 inch) long. You may need to use more than one pack if your hair is long or thick.
15th September 2025
Beautiful color
The color easily colored my natural hair <3
Gemma J.
Hair Type: Curly
Natural Hair Color: Dark brown
15th September 2025
Worked so well, the colour
Worked so well, the colour is so vibrant even on dark brown hair.
Lucie S.
Hair Type: Curly
Natural Hair Color: Dark brown
3rd September 2025
Just what I wanted
Mixed it with the bruised violet semi-permanent dye and got the perfect shade. Applied it to hair that was already dyed.
Atiyah S.
Hair Type: Wavy
Natural Hair Color: Black
26th August 2025
I mixed this colour with
I mixed this colour with the vivid berry one and it worked really well on my hair! My hair is naturally dark brown and it also wasn’t colored before and it turned out in a pretty red with a slight purple undertone. My hair wasn’t dry or damaged after the use. Would definitely recommend!
Aylin N.
Hair Type: Wavy
Natural Hair Color: Dark brown
11th August 2025
Comes out easily
I’ve only washed my hair three times and the colours basically come out. It nearly all came out the first time I washed my hair afterwards
Kirin W.
Hair Type: Wavy
Natural Hair Color: Dark brown