Our Fade to Grey Shampoo is for all hair types. It works best on hair that's toned grey with our Fade to Grey Toner, or on bleached blonde hair to add a grey sheen. Pair with Fade to Grey Conditioner for extra slatey hues.




The final shade can be influenced by many factors including: current colour, condition, porosity, length and thickness of hair as well as any previous treatments. The best way to check the colour your hair will go after using this dye is with a strand test.




1x 250ml bottle of toning shampoo
Aqua (Water), Glycerin, Lauryl Betaine, Sodium Cocoamphoacetate, Hydroxyethylcellulose, Guar Hydroxypropyltrimonium Chloride, Silicone Quaternium-22, Propylene Glycol, Panthenol, Dextrin, Tocopheryl Acetate, Parfum (Fragrance), Linalool, Benzyl Salicylate, Citric Acid, Tetrasodium EDTA, Triethylene Glycol, Phenoxyethanol, Basic Violet 2, Basic Red 76, HC Blue No.16, Basic Brown 17, Basic Brown 16.

APPLY Squeeze from bottle and apply from roots to ends
SMOOSH! Coat every strand
RINSE Throughly with lukewarm water
NEXT STEP: Mask



February 6, 2026
It would be really helpful
It would be really helpful to have the shampoos and conditioner in much larger sizes I. e. 1ltr bottles and for it to be more easily available via other retailers!
December 24, 2025
Love these shampoos, also excellent
Love these shampoos, also excellent customer service.
October 26, 2025
Love this shampoo
Smells lovely, love the colour tones it gives to my grey hair.
September 22, 2025
Fabulous shampoo adding smoky hue
Fabulous shampoo adding smoky hue to my already grey hair.
September 15, 2025
Steely Grey
I use this weekly to keep my hair the perfect steely grey I like .
AS SEEN ON @BLEACHLONDON

