Rich Brown

Name: Rich Brown Permanent Kit
Brand: Bleach London
SKU: 70700188
Price: 10.47 USD
Availability: InStock
Rating: 4.81 (52 reviews)

Permanent high lift tint

(52)

All of the colour, none of the bleach.

Transform your hair to a deep and dimensional shade of brown with our No Bleach permanent colour. Its groundbreaking, oxidative dyes penetrate hair shafts to darken while they colour.

Our all vegan kits contain natural ingredients to keep your hair nourished, strong and silky soft.

Works on dark hair or light hair
For use on undyed hair
For all hair types

What it does

No Bleach London permanent colours can lighten and deposit tones into your hair in one step, allowing you to change your hair colour without bleaching.

Our Go Darker Developing Lotion allows the product to gently deposit dark pigments into the hair, allowing even results and colour longevity.

Base

Result

What You Get

Go Darker Developing Lotion 10 VOL | 3%

Activates the colour to gently dye hair without creating unnecessary damage.

Conditioning Colour

Fortified with Cocamide and vegan Sea Silk to nourish and strengthen strands.

Keep It Sealed Conditioner

Seals the cuticle to lock colour in place, leaving hair silky soft.

1 x CONDITIONING COLOUR 60 ml / 2.03 fl. Oz. Fortified with Cocamide and vegan Sea Silk to nourish and strengthen strands.

1 x Bottle of GO DARKER Developing Lotion 60 ml / 2.03 fl. Oz. Activates the colour to gently dye hair without creating unnecessary damage.

1 x KEEP IT SEALED Conditioner 20 ml / 0.68 fl. Oz. Seals the cuticle to lock colour in place, leaving hair silky soft.

1 x Pair of Plastic Gloves 1 x Instruction Leaflet

One kit covers root regrowth and very short hair up to 2.5cm (1 inch) long. You may need to use more than one pack if your hair is long or thick.

CONDITIONING COLOURANT INGREDIENTS: Aqua (Water), Cocamide MEA, Ceteareth-6, Polysorbate 80, Ammonium Hydroxide, Cetearyl Alcohol, Toluene-2,5-Diamine Sulfate, Sodium Sulfite, Parfum (Fragrance), 2-Methylresorcinol, Resorcinol, Ascorbic Acid, Trisodium HEDTA, 4-Amino-m-Cresol, Dipropylene Glycol, 4-Amino-2-Hydroxytoluene, 2-Amino-6-Chloro-4-Nitrophenol, m-Aminophenol, 2-Amino-4-Hydroxyethylaminoanisole Sulfate, Hydrolyzed Rhodophyceae Extract, Geraniol, Hexyl Cinnamal, Limonene, Linalool.

GO DARKER DEVELOPING LOTION 10 VOL | 3% INGREDIENTS: Aqua (Water), Hydrogen Peroxide, Ceteth-2, Steareth-20, Ceteareth-6, Cetearyl Alcohol, Tetrasodium Etidronate, Salicylic Acid, Phosphoric Acid, Lauryl Pyrrolidone, EDTA.

KEEP IT SEALED CONDITIONER INGREDIENTS: Aqua (Water), Cetearyl Alcohol, Paraffinum Liquidum (Mineral Oil), Cetrimonium Chloride, Sodium Benzoate, Oleyl Erucate, Lactic Acid, Parfum (Fragrance), Guar Hydroxypropyltrimonium Chloride, Dipropylene Glycol, Lauryl Pyrrolidone, Propylene Glycol, Hydrolyzed Rhodophyceae Extract, Helianthus Annuus (Sunflower) Seed Extract, Hexyl Cinnamal.

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How to use it

Reviews

4.8

Average score from 52 reviews

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Page 1 of 11

July 27, 2026

It makes my hair look

It makes my hair look so pretty and completely covers up my roots 🥹💞 I’m obsessed! It’s the perfect dark brown and fades nicely. I have used different bleach London products on my curly hair for years and now that I am embracing my natural hair colour I think this dye is the perfect fit :) I love it <3 ꒰ঌ🐯໒꒱⊹₊ ⋆. 𖥔 ݁

Mikayla P.

Hair Type: Curly Natural Hair Color: Dark brown

April 13, 2026

I absolutely love the product,

I absolutely love the product, Gentle to the skin, and covers the greys really well. I absolutely love that, after dying the hair, you wash it with a shampoo and there's no residue or smell left. I am glad I found this cruelty-free hair dye.

Martina I.

Hair Type: Wavy Natural Hair Color: Dark brown

April 10, 2026

Lovely colour but not dark

Lovely colour but not dark enough

Victoria G.

Hair Type: Straight Natural Hair Color: Mid to light brown

November 26, 2025

Naturel

La couleur parait très naturelle, ça fait deux semaines et elle tient très bien, je recommande. J’avais des pointes d’un blond très clair et on ne les voit pas dutout maintenant!

Lana S.

Hair Type: Straight Natural Hair Color: Mid to light brown

November 4, 2025

It worked good and it

It worked good and it was really easy to use. This was the first time dying my hair by myself and I would recommend it to other people because it was easy to use.

Floortje C.

Hair Type: Straight Natural Hair Color: Mid to light brown

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