Free Shipping above £30 | Vegan & PETA-approved





Instant Coffee is a conditioning semi-permanent hair dye that transforms hair into a luxe light brown, which lasts between 3-30 washes.
Developed by international fashion colourist Alex Brownsell and used at out award-winning salons in London and LA.
Formulated without Bleach, Peroxide or Ammonia.
Vegan and Peta-Approved.
Our gentle, semi-permanent hair dyes are for all hair types! Use on lighter blonde hair for fuller coverage, on darker blonde hair for a glossy tint and on a balayage or highlights for a colour refresh. The best way to check the colour your hair will go after using this dye is with a strand test.
1x bottle of 150ml semi-permanent hair dye
One box is suitable for short hair or colouring freshly bleached and toned roots. For shoulder length hair you'll need two bottles. For long hair that's below your shoulders, you'll need three to four bottles. If your hair is very thick we recommend adding an extra bottle.
February 17, 2026
good
good
Alena Z.
Hair Type: Wavy
Natural Hair Color: Mid to light brown
February 3, 2026
Brilliant for outgrowing highlights
Beautiful colour and condition after using this. I'm growing out blonde highlights and my natural roots with grey coming through looked awful. Was looking for something the even it all out. Easy to use, left on for about 20 minutes. Very pleased with the result and only used about a quarter of the bottle. Top product, no unpleasant odour that you get with more chemical type dyes.
Sue C.
Hair Type: Wavy
Natural Hair Color: Mid to light brown
February 2, 2026
Gorgeous
Product exceded my expectations, very impressed, love the colour
Lianne C.
Hair Type: Straight
Natural Hair Color: Mid to light brown
November 11, 2025
The best
The most natural and gentle non permanent hair hair colour have used.
mandy h.
Hair Type: Curly
Natural Hair Color: Grey
October 25, 2025
Great toner
I love these toners for inbetween colour appointments as I can’t afford professional toner each time! I have dark hair that’s highlighted, and I mix dark, copper and honey colours together.
Laura P.
Hair Type: Wavy
Natural Hair Color: Dark brown
AS SEEN ON @BLEACHLONDON

