

The pink that won't shut up! A bright, bubblegum pink with nourishing ingredients that your hair will love! Use on lighter hair for fuller coverage, or on darker hair for a glossy tint. It also covers faded colour effectively. Use on bleached blonde hair for most vivid results.
Conditioning, semi-permanent hair dye
Tone: True pink
No peroxide, PPD or ammonia
For all hair types
Our semi-permanent direct dyes coat the surface of the hair, depositing colour without altering the hair's natural pigment. This gentler process makes them a good option for those with damaged or fragile hair. Lasts between 2-30 washes








1x bottle of semi-permanent hair dye
One box is suitable for short hair or colouring freshly bleached and toned roots. For shoulder length hair you'll need two bottles. For long hair that's below your shoulders, you'll need three to four bottles. If your hair is very thick we recommend adding an extra bottle.
Aqua (Water), Cetearyl Alcohol, Glycerin, Cetrimonium Chloride, Behentrimonium Methosulfate, Cetyl Alcohol, Ceteareth-20, Quaternium-22, Guar Hydroxypropyltrimonium Chloride, Amodimethicone, Propylene Glycol, Silicone Quaternium-16, Butylene Glycol, Panthenol, Trideceth-12, Undeceth-5, Undeceth-11, Butyloctanol, Wheat Amino Acids, Hydrolyzed Soy Protein, Cocodimonium Hydroxypropyl Hydrolyzed Wheat Protein, Parfum (Fragrance), Linalool, Benzyl Salicylate, Citric Acid, Phenoxyethanol, Triethylene Glycol, Sodium Benzoate, Potassium Sorbate, Basic Violet 2, Basic Red 51, Acid Red 52, HC Blue No.16.

PREP Ensure hair is clean, towel dried and detangled. For extra vibrancy apply on clean, dry hair.
SECTION Divide hair into 4 quarters & secure
SLICE & APPLY Take slices of hair & paint on the colour
SMOOSH! Coat every strand
DEVELOPMENT TIME 30 mins on bleach blonde hair 60 mins on light brown hair
RINSE Voila!




April 25, 2026
Perfection
MAGNIFIQUE !!! 🧚:female_sign:🧚:female_sign:🧚:female_sign:j’ai achetée ses couleurs pour tester car les manic panic ne me convenaient pas (elles dégorgent vraiment trop vite ) j’ai donc mélanger un tout petit peu de manic panic plus foncé pour obtenir ma couleur souhaitée ! ET C’EST PARFAITEMENT PARFAIT ! la couleur est profonde, vibrante et fait les cheveux ultra brillants ! la texture et très agréable et facile à appliquer. j’ai également acheté le shampooing solide rosé et je me suis déjà lavé les cheveux deux fois et RIEN N’A BOUGÉ MA COULEUR ET TOUJOURS AUSSI BELLE ET INTENSE !! merci bleach london !! MAIS JE VOUS EN SUPPLIE INSTALLÉ VOUS DANS LES MAGASINS DE COIFFURE FRANÇAIS !!!🙏🏼🙏🏼🙏🏼🙏🏼🙏🏼
April 22, 2026
Easy to use
Great product will use again
February 17, 2026
Fun pink colour
Just the right shade of pink & just what l wanted.
January 30, 2026
Vibrant, Moisturizing, Doesn’t Stain
Amazing hair color! Really vibrant and washes out beautifully.
January 28, 2026
Cute Easy Bright
really easy to use and extremly cheap , the container can look really small but its full to the very top . I have short hair and i can get three dyes out of it!
AS SEEN ON @BLEACHLONDON

