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Gobby Pink is a conditioning semi-permanent hair dye that turns bleach blonde hair into a bright bubblegum pink, which lasts between 2-30 washes.
Developed by international fashion colourist Alex Brownsell and used at out award-winning salons in London and LA.
Formulated without Bleach, Peroxide or Ammonia.
Vegan and Peta-Approved.
Our gentle, semi-permanent hair dyes are for all hair types! Use on lighter blonde hair for fuller coverage, or on darker blonde hair for a glossy tint.
The best way to check the colour your hair will go after using this dye is with a strand test.
1x bottle of semi-permanent hair dye
One box is suitable for short hair or colouring freshly bleached and toned roots. For shoulder length hair you'll need two bottles. For long hair that's below your shoulders, you'll need three to four bottles. If your hair is very thick we recommend adding an extra bottle.
January 12, 2026
Très bon produit, mais il
Très bon produit, mais il faut garder en tête que c’est une coloration semi-permanente qui dégorge au lavage. Mais tout de même je recommande ce produit notamment pour les cheveux blonds pas décoloré parce qu’honnêtement le rose pastel ne se voit pas à moins que vous ayez des cheveux platines.
Charlotte C.
Hair Type: Wavy
Natural Hair Color: Blonde
December 29, 2025
Stunning - easy - truthful
I used it on my already bleached hair and the result was the same as shown on the pics! So beautiful, and the way it fades away it's beautiful too
Virginia L.
Hair Type: Straight
Natural Hair Color: Dark brown
December 24, 2025
effective and cute
I usually use Manic Panic to dye my hair. This time I tried out London Bleach and it turned our so nicely! I don't bleach my hair, because I have a sensitive scalp, but it is quite vibrant. I can recommend :)
Hannah K.
Hair Type: Straight
Natural Hair Color: Strawberry Blonde
December 18, 2025
Amazing pearly shine.
This is a softer pink but no less vibrant than The Big Pink. The shine is amazing.
Laura P.
Hair Type: Straight
Natural Hair Color: Strawberry Blonde
November 29, 2025
Amazing
Super cool and easy to use
Alessandra S.
Hair Type: Straight
Natural Hair Color: Dark brown
AS SEEN ON @BLEACHLONDON

