Free Shipping above £30 | Vegan & PETA-approved





Gobby Pink is a conditioning semi-permanent hair dye that turns bleach blonde hair into a bright bubblegum pink, which lasts between 2-30 washes.
Developed by international fashion colourist Alex Brownsell and used at out award-winning salons in London and LA.
Formulated without Bleach, Peroxide or Ammonia.
Vegan and Peta-Approved.
Our gentle, semi-permanent hair dyes are for all hair types! Use on lighter blonde hair for fuller coverage, or on darker blonde hair for a glossy tint.
The best way to check the colour your hair will go after using this dye is with a strand test.
1x bottle of semi-permanent hair dye
One box is suitable for short hair or colouring freshly bleached and toned roots. For shoulder length hair you'll need two bottles. For long hair that's below your shoulders, you'll need three to four bottles. If your hair is very thick we recommend adding an extra bottle.
November 29, 2025
Amazing
Super cool and easy to use
Alessandra S.
Hair Type: Straight
Natural Hair Color: Dark brown
October 20, 2025
Always happy with Bleach London
Always happy with Bleach London products 😍
Veronica P.
Hair Type: Wavy
Natural Hair Color: Dark brown
September 3, 2025
Fabulous cool pink
Love this colour, bright, rich and gobby! Conditions beautifully and leaves my hair shiny.
Louise C.
Hair Type: Straight
Natural Hair Color: Grey
August 26, 2025
Beautiful colour, does minimal damage.
Beautiful colour, does minimal damage. Would prefer it as a permanent colour though.
Elizabeth L.
Hair Type: Straight
Natural Hair Color: Dark brown
August 26, 2025
I love this colour I
I love this colour I use it on grey white hair I bleached and it last a while. Not as intense but to a colour I like. I’m 52.
Sam g.
Hair Type: Straight
Natural Hair Color: Grey
AS SEEN ON @BLEACHLONDON

