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Vegan & PETA-approved


The pink that won't shut up! A bright, bubblegum pink with nourishing ingredients that your hair will love! Use on lighter hair for fuller coverage, or on darker hair for a glossy tint. It also covers faded colour effectively. Use on bleached blonde hair for most vivid results.
Conditioning, semi-permanent hair dye
Tone: True pink
No peroxide, PPD or ammonia
For all hair types
Our semi-permanent direct dyes coat the surface of the hair, depositing colour without altering the hair's natural pigment. This gentler process makes them a good option for those with damaged or fragile hair. Lasts between 2-30 washes








1x bottle of semi-permanent hair dye
One box is suitable for short hair or colouring freshly bleached and toned roots. For shoulder length hair you'll need two bottles. For long hair that's below your shoulders, you'll need three to four bottles. If your hair is very thick we recommend adding an extra bottle.
Aqua (Water), Cetearyl Alcohol, Glycerin, Cetrimonium Chloride, Behentrimonium Methosulfate, Cetyl Alcohol, Ceteareth-20, Quaternium-22, Guar Hydroxypropyltrimonium Chloride, Amodimethicone, Propylene Glycol, Silicone Quaternium-16, Butylene Glycol, Panthenol, Trideceth-12, Undeceth-5, Undeceth-11, Butyloctanol, Wheat Amino Acids, Hydrolyzed Soy Protein, Cocodimonium Hydroxypropyl Hydrolyzed Wheat Protein, Parfum (Fragrance), Linalool, Benzyl Salicylate, Citric Acid, Phenoxyethanol, Triethylene Glycol, Sodium Benzoate, Potassium Sorbate, Basic Violet 2, Basic Red 51, Acid Red 52, HC Blue No.16.

PREP Ensure hair is clean, towel dried and detangled. For extra vibrancy apply on clean, dry hair.
SECTION Divide hair into 4 quarters & secure
SLICE & APPLY Take slices of hair & paint on the colour
SMOOSH! Coat every strand
DEVELOPMENT TIME 30 mins on bleach blonde hair 60 mins on light brown hair
RINSE Voila!









August 16, 2026
easy, vibrant, fun
Amazing!
August 9, 2026
Flashy
Belle couleur, hyper flashy, pastelisation rapide mais comme la plupart des colorations rose du marché
August 2, 2026
Easy to use, vibrant, vegan
Loved the results - such a vibrant pink
July 11, 2026
it is the perfect color
it is the perfect color so pretty
June 26, 2026
Fantastic!
Good quality,
AS SEEN ON @BLEACHLONDON

