

You win some, you blues some.
A sapphire blue with nourishing ingredients that your hair will love! Use on lighter hair for fuller coverage, or on darker hair for a glossy tint. It also covers faded colour effectively. Use on bleached blonde hair for most vivid results.
Conditioning, semi-permanent hair dye
Tone: Saturated vivid blue
No Bleach, Peroxide or Ammonia
For all hair types
Our semi-permanent direct dyes coat the surface of the hair, depositing colour without altering the hair's natural pigment. This gentler process makes them a good option for those with damaged or fragile hair. Lasts between 10-50 washes










1x bottle of 150ml semi-permanent hair dye
One box is suitable for short hair or colouring freshly bleached and toned roots. For shoulder length hair you'll need two bottles. For long hair that's below your shoulders, you'll need three to four bottles. If your hair is very thick we recommend adding an extra bottle.
Aqua (Water), Cetearyl Alcohol, Propylene Glycol, Cetrimonium Chloride, Hydrolyzed Wheat Gluten, Panthenol, Hydrolyzed Soy Protein, Ethylhexylglycerin, Hydrolyzed Corn Protein, Parfum (Fragrance), Phenoxyethanol, Benzyl Alcohol, Citric Acid, HC Blue No. 15, Basic Blue 99, Basic Blue 124, Basic Red 51, Alpha-Isomethyl Ionone, Eugenol, Limonene.

PREP Ensure hair is clean, towel dried and detangled. For extra vibrancy apply on clean, dry hair.
SECTION Divide hair into 4 quarters & secure
SLICE & APPLY Take slices of hair & paint on the colour
SMOOSH! Coat every strand
DEVELOPMENT TIME 30 mins on bleach blonde hair 60 mins on light brown hair
RINSE Voila!
March 16, 2026
Nice cool toned blue
Very vivid, lovely colour and one bottle goes a long way
February 11, 2026
Fairly good
Didn't show much though
February 4, 2026
A lovely true blue
A really great true blue, doesnt pull green as it fades, lovely and shiny even on hair that's more damaged
January 7, 2026
Not go in yet
No idea
July 8, 2025
Excellent
Worked really well gave my hair a really nice color
AS SEEN ON @BLEACHLONDON

