

I pink therefore I am! A hot, vibrant pink red with nourishing ingredients that your hair will love! Use on lighter hair for fuller coverage, or on darker hair for a glossy tint. It also covers faded colour effectively. Use on bleached blonde hair for most vivid results.
Conditioning, semi-permanent hair dye
Tone: Cool toned bright pink
No peroxide, PPD or ammonia
For all hair types
Our semi-permanent direct dyes coat the surface of the hair, depositing colour without altering the hair's natural pigment. This gentler process makes them a good option for those with damaged or fragile hair. For all hair types!






Lasts between 2-30 washes The final shade can be influenced by many factors including: current colour, condition, porosity, length and thickness of hair as well as any previous treatments. The best way to check the colour your hair will go after using this dye is with a strand test. Fade out time depends on hair porosity, sunlight, heat, enviornmental factors and friction may also decrease the life span of your colour, even without washing. Colour may stain skin, towels, clothing and surfaces.




1x bottle of 150ml semi-permanent hair dye
One box is suitable for short hair or colouring freshly bleached and toned roots. For shoulder length hair you'll need two bottles. For long hair that's below your shoulders, you'll need three to four bottles. If your hair is very thick we recommend adding an extra bottle.
Aqua (Water), Cetearyl Alcohol, Ceteareth-20, Distearoylethyl Hydroxyethylmonium Methosulfate, Glycerin, Propylene Glycol, Parfum (Fragrance), Linalool, Benzyl Salicylate, Citric Acid, Phenoxyethanol, Triethylene Glycol, HC Blue No. 15, Acid Red 52, Basic Red 51.

PREP Ensure hair is clean, towel dried and detangled. For extra vibrancy apply on clean, dry hair.
SECTION Divide hair into 4 quarters & secure
SLICE & APPLY Take slices of hair & paint on the colour
SMOOSH! Coat every strand
DEVELOPMENT TIME 30 mins on bleach blonde hair 60 mins on light brown hair
RINSE Voila!









May 3, 2026
it has a very good
it has a very good smell, easy to apply and the color is super vibrant. i really loved it. it was exactly the colour that i needed and it came out beautifully
May 2, 2026
Best Hair Semi-Permanent Dye I've Used
I Use Your Semi-Permanent Hair Dyes To Mix With My Favourite Condition & Use At Least Once A Week To Keep My Hair Bright & It Smells Lovely
April 28, 2026
Fabulous
Amazing colour and softness
April 28, 2026
Beautiful colour way more in
Beautiful colour way more in the bottle than I thought you just have squeeze as much as you can out
March 25, 2026
Star vibrant after 2 shampo
I didn’t have my hair full bleach but it cover all my hair in pink. And I have really long hair and 2 kit was enough for me.
AS SEEN ON @BLEACHLONDON

