Free Shipping above £30 | Vegan & PETA-approved
Bruised Violet is a conditioning semi-permanent hair dye that transforms hair into a vibrant, dramatic purple which lasts between 10-50 washes.
Developed by international fashion colourist Alex Brownsell and used at out award-winning salons in London and LA.
Formulated without Bleach, Peroxide or Ammonia.
Vegan and Peta-Approved.
Our gentle, semi-permanent hair dyes are for all hair types!
Use on lighter hair for fuller coverage, or on darker hair for a glossy tint. It also covers faded colour effectively.
For more vivd result use on bleach blonde hair.
1x bottle of 150ml semi-permanent hair dye
One box is suitable for short hair or colouring freshly bleached and toned roots.
For shoulder length hair you'll need two bottles.
For long hair that's below your shoulders, you'll need three to four bottles. If your hair is very thick we recommend adding an extra bottle.
1st October 2025
Great colour, really takes
Great colour, really holds on to bleached hair.
Victoria R.
Hair Type: Wavy
Natural Hair Color: Dark brown
17th September 2025
vibrant
very good and gentle on hair
Eva E.
Hair Type: Wavy
Natural Hair Color: Mid to light brown
18th August 2025
More pink/red
Despite prelightening my hair, its looks more like a deep pink red on me
Sian M.
Hair Type: Wavy
Natural Hair Color: Mid to light brown
28th July 2025
Really awesome
Good, made my hair a dark purple/red colour. My hair is really soft now:)
Lily U.
Hair Type: Curly
Natural Hair Color: Dark brown
15th July 2025
Amazing
Worked really well
Aobha R.
Hair Type: Straight
Natural Hair Color: Mid to light brown
AS SEEN ON @BLEACHLONDON