Free Shipping above £30 | Vegan & PETA-approved





Bruised Violet is a conditioning semi-permanent hair dye that transforms hair into a vibrant, dramatic purple which lasts between 10-50 washes.
Developed by international fashion colourist Alex Brownsell and used at out award-winning salons in London and LA.
Formulated without Bleach, Peroxide or Ammonia.
Vegan and Peta-Approved.
Our gentle, semi-permanent hair dyes are for all hair types!
Use on lighter hair for fuller coverage, or on darker hair for a glossy tint. It also covers faded colour effectively.
For more vivd result use on bleach blonde hair.
1x bottle of 150ml semi-permanent hair dye
One box is suitable for short hair or colouring freshly bleached and toned roots.
For shoulder length hair you'll need two bottles.
For long hair that's below your shoulders, you'll need three to four bottles. If your hair is very thick we recommend adding an extra bottle.
November 29, 2025
Bangin'
This dyed my virgin roots just as well as it dyed my ends with faded dark brown dye. Over bleach, it's only just starting to fade after about 5 washes and lots of time spent with horses. It looks just like the pictures and is lasting even longer than expected!
Eleanor E.
Hair Type: Wavy
Natural Hair Color: Dark brown
November 18, 2025
Easy to use
It's a good product who works very well.
BOJU S.
Hair Type: Wavy
Natural Hair Color: Dark brown
November 16, 2025
Easy, vibrant, great
I always use Bleach hair colour, its vibrant long lasting colour is easy to use and smells great. I have just started dying my 17 year old daughters hair and she loves the choice of colours.


Joanna F.
Hair Type: Wavy
Natural Hair Color: Dark brown
October 13, 2025
Five stars always
Five stars always
Ester G.
Hair Type: Wavy
Natural Hair Color: Dark brown
October 5, 2025
Love
Have had it for a week now and love it so much, made my hair soft and silky and looks gorgggggg. Used only 1 bottle and my hair is just past my boobs to try it out and almost evenly spread everywhere, the missing pieces arnt noticeable at all. Will be buying again xx
Jessica S.
Hair Type: Wavy
Natural Hair Color: Blonde
AS SEEN ON @BLEACHLONDON

