

Roses are red, violets are bruised
A vibrant, dramatic purple with nourishing ingredients that your hair will love! Use on lighter hair for fuller coverage, or on darker hair for a glossy tint. It also covers faded colour effectively. Use on bleached blonde hair for most vivid results.
Conditioning, semi-permanent hair dye
Tone: Pink based vivid purple
No Bleach, Peroxide or Ammonia
For all hair types
Our semi-permanent direct dyes coat the surface of the hair, depositing colour without altering the hair's natural pigment. This gentler process makes them a good option for those with damaged or fragile hair. Lasts between 10-50 washes










1x bottle of 150ml semi-permanent hair dye
One box is suitable for short hair or colouring freshly bleached and toned roots.
For shoulder length hair you'll need two bottles.
For long hair that's below your shoulders, you'll need three to four bottles. If your hair is very thick we recommend adding an extra bottle.
Aqua (Water), Cetearyl Alcohol, Dipropylene Glycol, Ceteareth-20, Polyquaternium-10, Hydroxyethylcellulose, Behentrimonium Chloride, Polysorbate 20, Isopropyl Alcohol, Parfum (Fragrance), Linalool, Benzyl Salicylate, Phenoxyethanol, Triethylene Glycol, HC Blue No. 16, Basic Violet 16, Basic Red 51.

PREP Ensure hair is clean, towel dried and detangled. For extra vibrancy apply on clean, dry hair.
SECTION Divide hair into 4 quarters & secure
SLICE & APPLY Take slices of hair & paint on the colour
SMOOSH! Coat every strand
DEVELOPMENT TIME 30 mins on bleach blonde hair 60 mins on light brown hair
RINSE Voila!









March 29, 2026
good for dark hair
showed up super well, better than expected on my dark brown hair
March 23, 2026
Lovely bright colour
It’s a great product. I started using it occasionally a few years ago, and it never disappoints. It washes out in a few weeks on my bleached hair.
March 16, 2026
Gorgeous purple
Very vivid, lovely colour and one bottle goes a long way
March 14, 2026
Smells nice and doesn’t dry
Smells nice and doesn’t dry the hair. Smooth and easy to use
March 3, 2026
Best I have used
Best I have ever used easy to apply colour is fantastic and lasts ages Eleven a few weeks it does change shade but the different shades are lovely
AS SEEN ON @BLEACHLONDON

