Bruised Violet is a conditioning semi-permanent hair dye that transforms hair into a vibrant, dramatic purple which lasts between 10-50 washes.

Developed by international fashion colourist Alex Brownsell and used at out award-winning salons in London and LA.

Formulated without Bleach, Peroxide or Ammonia.

Vegan and Peta-Approved.

Our gentle, semi-permanent hair dyes are for all hair types!

Use on lighter hair for fuller coverage, or on darker hair for a glossy tint. It also covers faded colour effectively.

For more vivd result use on bleach blonde hair.

One box is suitable for short hair or colouring freshly bleached and toned roots.

For shoulder length hair you'll need two bottles.

For long hair that's below your shoulders, you'll need three to four bottles. If your hair is very thick we recommend adding an extra bottle.