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Pearlescent is a conditioning semi-permanent hair dye that turns bleach blonde hair into a cool pearly pink, which lasts between 3-10 washes.
Developed by international fashion colourist Alex Brownsell and used at out award-winning salons in London and LA.
Formulated without Bleach, Peroxide or Ammonia.
Vegan and Peta-Approved.
Our gentle, semi-permanent hair dyes are for all hair types! Pearlescent works best on hair that's icy white.
The best way to check the colour your hair will go after using this dye is with a strand test.
1x bottle of 150ml semi-permanent hair dye
One box is suitable for short hair or colouring freshly bleached and toned roots. For shoulder length hair you'll need two bottles. For long hair that's below your shoulders, you'll need three to four bottles. If your hair is very thick we recommend adding an extra bottle.
December 24, 2025
effective and cute
I usually use manic panic, but tried out London Bleach this time. I have dark blonde-light brown hai and it turned out really cute!
Hannah K.
Hair Type: Straight
Natural Hair Color: Strawberry Blonde
May 19, 2025
Perfect colour base
I like it a lot
Michaela N.
Hair Type: Straight
Natural Hair Color: Grey
AS SEEN ON @BLEACHLONDON

