

For all the pearly kings and queens!
An iridescent, pearly pink with nourishing ingredients that your hair will love! Use on lighter hair for fuller coverage. Use on bleached blonde hair for most vivid results.
Conditioning, semi-permanent hair dye
Tone: Pinky purple hues
No peroxide, PPD or ammonia
For all hair types
Our semi-permanent direct dyes coat the surface of the hair, depositing colour without altering the hair's natural pigment. This gentler process makes them a good option for those with damaged or fragile hair. Lasts between 3-10 washes






1x bottle of 150ml semi-permanent hair dye
One box is suitable for short hair or colouring freshly bleached and toned roots. For shoulder length hair you'll need two bottles. For long hair that's below your shoulders, you'll need three to four bottles. If your hair is very thick we recommend adding an extra bottle.
Aqua (Water), Cetearyl Alcohol, Quaternium-80, Propylene Glycol, Glycerin, Cetrimonium Chloride, Behentrimonium Methosulfate, Cetyl Alcohol, Guar Hydroxypropyltrimonium Chloride, Amodimethicone, Ceteareth-20, Panthenol, Butylene Glycol, Trideceth-12, Wheat Amino Acids, Hydrolyzed Soy Protein, Cocodimonium Hydroxypropyl Hydrolyzed Wheat Protein, Parfum (Fragrance), Linalool, Benzyl Salicylate, Coumarin, Limonene, Phenoxyethanol, Triethylene Glycol, Sodium Benzoate, Potassium Sorbate, CI 60730 / Acid Violet 43 (Ext. Violet 2), Basic Red 51, Basic Blue 99, Basic Brown 16.

PREP Ensure hair is clean, towel dried and detangled. For extra vibrancy apply on clean, dry hair.
SECTION Divide hair into 4 quarters & secure
SLICE & APPLY Take slices of hair & paint on the colour
SMOOSH! Coat every strand
DEVELOPMENT TIME 30 mins on bleach blonde hair 60 mins on light brown hair
RINSE Voila!
April 14, 2026
Gorgeous,pearly,shiny
I love this product. I always have people commenting on the gorgeous colour.
December 24, 2025
effective and cute
I usually use manic panic, but tried out London Bleach this time. I have dark blonde-light brown hai and it turned out really cute!
May 19, 2025
Perfect colour base
I like it a lot
AS SEEN ON @BLEACHLONDON

