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Use award-winning Reincarnation Mask once a week to strengthen and hydrate dry, bleached and coloured hair. It's packed with hero ingredients like hydrolysed wheat proteins and sunflower seed oil that nourish from within. Keep our avocado-laced Hair Elixir handy and smooth onto damp or dry hair whenever you like to soothe frazzled strands and fight frizz.
June 7, 2024
Perfect in every way!
Love love love Reincarnation mask! This size is just perfect because a little goes a long way, so you'll have this tub for a WHILE. Such good value for such an amazing mask! Its so nourishing but not heavy! We use this size in the salon, and it works for every client!
Andi O.
Hair Type: Wavy
Natural Hair Color: Dark brown
June 7, 2024
The best formula
So happy this comes in such a large size! A little goes a long way and this will last you for months. So great for keeping up hair health over time and also right after dyeing/bleaching my own hair. Also love leaving my extensions/wigs to sit in this with a plastic bag overnight!
Ava W.
Hair Type: Curly
Natural Hair Color: Dark brown
June 4, 2023
The best hair conditioner
Bleach london reincarnation hair conditioner saved my hair! I didn't know if I would fin something the I used this conditioner and my hair has made a 360 degree turn in just 3 uses!
Haley S.
Hair Type: Wavy
Natural Hair Color: Mid to light brown
April 14, 2026
Smells amazing
Made my hair feel so soft and I was worried it will feel heavy on my very fine hair, but it made my hair feel healthier, and I noticed already I need to wash it less often. Don't know if that's related to using the mask, but it's the only new product in my routine, so I'm assuming the mask is the reason my hair feels so good.
Olivia M.
Hair Type: Straight
Natural Hair Color: Dark brown
March 27, 2026
life saver
I love this product so much. It is a basic necessity for my hair routine.
Elisa L.
Hair Type: Wavy
Natural Hair Color: Mid to light brown

