

Get your blonde roast! A luxe light brown with nourishing ingredients that your hair will love! Use on lighter hair for fuller coverage, or on darker hair for a glossy tint. It also covers faded colour effectively. Use on bleached blonde hair for most vivid results.
Conditioning, semi-permanent hair dye
Tone: Cool based light brown
No Peroxide, PPD or Ammonia
For all hair types
Our semi-permanent direct dyes coat the surface of the hair, depositing colour without altering the hair's natural pigment. This gentler process makes them a good option for those with damaged or fragile hair.
Lasts between 3-30 washes








1x bottle of 150ml semi-permanent hair dye
One box is suitable for short hair or colouring freshly bleached and toned roots. For shoulder length hair you'll need two bottles. For long hair that's below your shoulders, you'll need three to four bottles. If your hair is very thick we recommend adding an extra bottle.
Aqua (Water), Cetearyl Alcohol, Quaternium-80, Glycerin, Cetrimonium Chloride, Behentrimonium Methosulfate, Cetyl Alcohol, Amodimethicone, Ceteareth-20, Panthenol, Butylene Glycol, Trideceth-12, Hydrolyzed Soy Protein, Parfum (Fragrance), Linalool, Benzyl Salicylate, Coumarin, Limonene, Citric Acid, Phenoxyethanol, Triethylene Glycol, Sodium Benzoate, Potassium Sorbate, Basic Blue 99, Basic Brown 16, Basic Red 51, HC Blue No.16, Basic Brown 17, CI 60730 / Acid Violet 43.

PREP Ensure hair is clean, towel dried and detangled. For extra vibrancy apply on clean, dry hair.
SECTION Divide hair into 4 quarters & secure
SLICE & APPLY Take slices of hair & paint on the colour
SMOOSH! Coat every strand
DEVELOPMENT TIME 30 mins on bleach blonde hair 60 mins on light brown hair
RINSE Voila!

February 17, 2026
good
good
February 3, 2026
Brilliant for outgrowing highlights
Beautiful colour and condition after using this. I'm growing out blonde highlights and my natural roots with grey coming through looked awful. Was looking for something the even it all out. Easy to use, left on for about 20 minutes. Very pleased with the result and only used about a quarter of the bottle. Top product, no unpleasant odour that you get with more chemical type dyes.
February 2, 2026
Gorgeous
Product exceded my expectations, very impressed, love the colour
November 11, 2025
The best
The most natural and gentle non permanent hair hair colour have used.
September 10, 2025
Effective, quality
I loved the hair dye, it went on perfectly and left my hair feeling softer and gave them a rich new colour
AS SEEN ON @BLEACHLONDON

