White Heat is a conditioning semi-permanent hair dye that turns bleach blonde hair into a cool, creamy blonde which lasts between 1-3 washes.

Developed by international fashion colourist Alex Brownsell and used at out award-winning salons in London and LA.

Formulated without Bleach, Peroxide or Ammonia.

Vegan and Peta-Approved.

Our gentle, hair dyes semi-permanent are for all hair types! White Heat works best on bleach blonde hair.

The best way to check the colour your hair will go after using this dye is with a strand test.

One box is suitable for short hair or colouring freshly bleached and toned roots. For shoulder length hair you'll need two bottles. For long hair that's below your shoulders, you'll need three to four bottles. If your hair is very thick we recommend adding an extra bottle.