White Heat

Semi-permanent hair dye 150ml
(38)
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White light white heat.

A cool blonde hair colour with nourishing ingredients that your hair will love!

Use on lighter hair for fuller coverage. Use on bleached blonde hair for the most vivid results.

  • Conditioning, semi-permanent hair dye

  • Tone: Very soft violet

  • No peroxide, PPD or ammonia

  • For all hair types

What it does
Base
Result
What You Get
 
What's in the box

1x bottle of 150ml semi-permanent hair dye

How much one kit covers

One box is suitable for short hair or colouring freshly bleached and toned roots. For shoulder length hair you'll need two bottles. For long hair that's below your shoulders, you'll need three to four bottles. If your hair is very thick we recommend adding an extra bottle.

Ingredients

Aqua (Water), Cetearyl Alcohol, Cetrimonium Chloride, Panthenol, PEG-12 Dimethicone, Hydrolyzed Wheat Gluten, Tocopheryl Acetate, Hydrolyzed Soy Protein, Wheat Amino Acids, Hydrolyzed Corn Protein, Cetyl Alcohol, Amodimethicone, C11-15 Pareth-7, Behentrimonium Methosulfate, Laureth-9, Glycerin, Guar hydroxypropyltrimonium Chloride, Trideceth-12, Imidazolidinyl Urea, Methylchloroisothiazolinone, Methylisothiazolinone, Parfum (Fragrance), Magnesium Nitrate, Basic Blue 99, Basic Red 76, Basic Brown 16, Acid Violet 43, Basic Yellow 57.

How to use it
  1. PREP Ensure hair is clean, towel dried and detangled. For extra vibrancy apply on clean, dry hair.

  2. SECTION Divide hair into 4 quarters & secure

  3. SLICE & APPLY Take slices of hair & paint on the colour

  4. SMOOSH! Coat every strand

  5. DEVELOPMENT TIME 30 mins on bleach blonde hair 60 mins on light brown hair

  6. RINSE Voila!

Reviews
4.3
Average score from 38 reviews
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Type All hair types
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Page 1 of 8

November 17, 2025

Happy customer

Great results, subtle and soft. Love all their products

Sara A.
Hair Type: Curly  Natural Hair Color: Grey

November 20, 2024

Great for colour and toning.

Great for toning.

Kirstie G.
Hair Type: Straight  Natural Hair Color: Blonde

November 19, 2024

Super cool 👌

Easy to use, great toner

Victoria C.
Hair Type: Wavy  Natural Hair Color: Blonde

June 30, 2024

Easy to apply

Good product which is easy to use

Susan C.
Hair Type: Straight  Natural Hair Color: Mid to light brown

December 19, 2023

Haven’t used yet

Haven’t used yet

Sandie S.
Hair Type: Straight  Natural Hair Color: Grey
Page 1 of 8
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