Free Shipping above £30 | Vegan & PETA-approved





Rosé is a conditioning semi-permanent hair dye that turns bleach blonde hair into a soft, pastel pink which lasts between 1-3 washes.
Developed by international fashion colourist Alex Brownsell and used at out award-winning salons in London and LA.
Formulated without Bleach, Peroxide or Ammonia.
Vegan and Peta-Approved.
Our gentle, semi-permanent hair dyes are for all hair types! Rosé works best on hair that's icy white. The best way to check the colour your hair will go after using this dye is with a strand test.
1 x 150ml Bottle of Semi-Permanent Hair Dye
One box is suitable for short hair or colouring freshly bleached and toned roots. For shoulder length hair you'll need two bottles. For long hair that's below your shoulders, you'll need three to four bottles. If your hair is very thick we recommend adding an extra bottle.
March 14, 2026
Cute and cool
This product was really great, although it did not last as long as i wished ! But that's alright, the color is superb :)
Asie-Anne D.
Hair Type: Straight
Natural Hair Color: Blonde
December 9, 2025
Great colour easy to use.
Great colour easy to use.
Natalie H.
Hair Type: Curly
Natural Hair Color: Dark brown
September 16, 2025
Nice warm pale pink
Really nice pale pink colour, used it on bleached hair. it doesn’t last a very long time so I top it up with the rose shampoo when I wash my hair weekly. It’s also fun to mix with Gobby Pink so that it looks more like a candy floss colour
Ciara F.
Hair Type: Wavy
Natural Hair Color: Mid to light brown
December 10, 2024
So good
I’ve used a lot of different brands but this one is a constant. Slightly pricey but so worth it.
Laurie M.
November 21, 2024
Awesome
Loved the results! Easy to handle and wash
Alessia S.
Hair Type: Straight
Natural Hair Color: Black
AS SEEN ON @BLEACHLONDON

