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Atomic Cherry is a high pigment, semi-permanent hair dye designed for use on blonde and brunette hair without bleach. This conditioning colour will transform brown hair into a rich cherry shade which lasts between 10-50 washes.
It can also be used on bleached hair to create a bold raspberry shade. Developed by international fashion colourist Alex Brownsell and used at out award-winning salons in London and LA. Formulated without Bleach, Peroxide or Ammonia. Vegan and Peta-Approved.
Our gentle, semi-permanent hair dyes are for all hair types! Use on lighter hair for fuller coverage, or on darker hair for a glossy tint. It also covers faded colour effectively. For more vivid results, use on bleach blonde hair. The best way to check the colour your hair will go after using this dye is with a strand test.
1x 150ml bottle of semi-permanent hair dye
Short hair: 1 box Mid length hair: 2 boxes Long hair: 3+ boxes If your hair is thick or it's your first time colouring, we'd reccomend adding an extra box.
March 17, 2026
Good
Pretty good! Good clear instructions and it does fade nicely which is good as it’s semi permanent
Olivia S.
Hair Type: Wavy
Natural Hair Color: Dark brown
March 4, 2026
Bold & Shiny
Coated my hair really well, very vibrant on a light/medium brown
Daria M.
Hair Type: Straight
Natural Hair Color: Mid to light brown
March 4, 2026
Amazing
Beautiful colour, even vibrant on my dark brown hair
Georgia D.
Hair Type: Wavy
Natural Hair Color: Dark brown
March 2, 2026
Easy to use, vibrant, long lasting
I am not a hair pro at all but it was incredibly easy to use and gave me a beautiful vibrant red/plummy colour.
Alexandra P.
Hair Type: Straight
Natural Hair Color: Dark brown
March 2, 2026
loved it
Such a gorgeous colour and doesn't fade super quick! Did not feel very damaging to my hair at all and was reasonably priced on the. site.
Ruby F.
Hair Type: Straight
Natural Hair Color: Dark brown

