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Vegan & PETA-approved


Cherry bomb! A rich cherry shade with nourishing ingredients that your hair will love! Use on lighter hair for fuller coverage, or on darker hair for a glossy tint. It also covers faded colour effectively. Use on bleached blonde hair for most vivid results.
Conditioning, semi-permanent hair dye
Tone: Rich cherry red
No peroxide, PPD or ammonia
For all hair types
Our semi-permanent direct dyes coat the surface of the hair, depositing colour without altering the hair's natural pigment. This gentler process makes them a good option for those with damaged or fragile hair.
Lasts between 10-50 washes












1x 150ml bottle of semi-permanent hair dye
Short hair: 1 box Mid length hair: 2 boxes Long hair: 3+ boxes If your hair is thick or it's your first time colouring, we'd reccomend adding an extra box.
INGREDIENTS: Aqua (Water), Cetearyl Alcohol, Ceteareth-20, Citric Acid, Behentrimonium Chloride, Phenoxyethanol, Isopropyl Alcohol, Dipropylene Glycol, Parfum (Fragrance), Basic Orange 31, Basic Red 51, HC Red No. 3, Basic Violet 2, Basic Blue 99, Basic Yellow 87, HC Blue No. 15, Benzyl Salicylate, Coumarin, Linalool, Linalyl Acetate, Tetramethyl Acetyloctahydronaphthalenes.

PREP Ensure hair is clean, towel dried and detangled. For extra vibrancy apply on clean, dry hair.
SECTION Divide hair into 4 quarters & secure
SLICE & APPLY Take slices of hair & paint on the colour
SMOOSH! Coat every strand
DEVELOPMENT TIME 30 mins on bleach blonde hair 60 mins on light brown hair
RINSE Voila!









August 31, 2026
Love it
Absolutely love it! It has taken so much better than I thought and is lasting well too. Would definitely recommend
August 30, 2026
Vibrant long lasting
Great, never had a box hair dye last this long, easy to use
August 17, 2026
Amazing, the colour came out
Amazing, the colour came out just as I wanted!
August 3, 2026
Hydratant, intense
I really love it
August 3, 2026
Fantastic semi permanent colour
Used on virgin hair,I followed the instructions to the letter, but also covering the hair with foil. Colour payoff was fantastic, exceeding my expectations, plus it smells amazing. Price was reasonable and arrived quickly. Would definitely recommend.


