Atomic Cherry
Cherry bomb! A rich cherry shade with nourishing ingredients that your hair will love! Use on lighter hair for fuller coverage, or on darker hair for a glossy tint. It also covers faded colour effectively. Use on bleached blonde hair for most vivid results.
Conditioning, semi-permanent hair dye
Tone: Rich cherry red
No peroxide, PPD or ammonia
For all hair types
Our semi-permanent direct dyes coat the surface of the hair, depositing colour without altering the hair's natural pigment. This gentler process makes them a good option for those with damaged or fragile hair.
Lasts between 10-50 washes
October 28, 2026
Amazing
It was easy to apply. I am really satisfied with the colour. What I didn’t like, is that it faded in 2 weeks and I needed to reapply.
October 27, 2026
Amazing
The colour is truly beautiful and I can highly recommend. It does go a little pink on blonde hair, but once I mixed instant coffee and the red, the colour came out lush. Always loved bleach London products. Love the variety of colours.
October 26, 2026
Perfect
Very beautiful color with the sun. darker color without sun but beautiful also
October 15, 2026
Amazing, love this shade!
So my hair is a dark brown that goes very orange / gingery in the sun especially at the ends. I also have a large portion of the back of my head shaved, this is important context. I have included 2 pictures of the colour and length before using atomic cherry. The next three are the day after dying, then the last two are a week later. I used 1 and a half bottles and applied it in the morning and washed it out in the evening. I didn’t lighten my hair in any way but my greys are still fluorescent red! I really love this shade of red, I was worried it would turn out purpley but maybe the orange in my hair already helped! The texture and consistency of the dye is so easy to work with too.
September 21, 2026
Beginner friendly
I really like how the colour turned out. It was my first time to dye my own hair I only dyed my best friend's hair before so I was a bit worried but everything turned out great and I'm very happy. I first thought it was more purple than it was supposed to be but turns out depending on the light my hair now switches between looking dark red and dark purple which is pretty cool.
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