

Cherry bomb! A rich cherry shade with nourishing ingredients that your hair will love! Use on lighter hair for fuller coverage, or on darker hair for a glossy tint. It also covers faded colour effectively. Use on bleached blonde hair for most vivid results.
Conditioning, semi-permanent hair dye
Tone: Rich cherry red
No peroxide, PPD or ammonia
For all hair types
Our semi-permanent direct dyes coat the surface of the hair, depositing colour without altering the hair's natural pigment. This gentler process makes them a good option for those with damaged or fragile hair.
Lasts between 10-50 washes












1x 150ml bottle of semi-permanent hair dye
Short hair: 1 box Mid length hair: 2 boxes Long hair: 3+ boxes If your hair is thick or it's your first time colouring, we'd reccomend adding an extra box.
INGREDIENTS: Aqua (Water), Cetearyl Alcohol, Ceteareth-20, Citric Acid, Behentrimonium Chloride, Phenoxyethanol, Isopropyl Alcohol, Dipropylene Glycol, Parfum (Fragrance), Basic Orange 31, Basic Red 51, HC Red No. 3, Basic Violet 2, Basic Blue 99, Basic Yellow 87, HC Blue No. 15, Benzyl Salicylate, Coumarin, Linalool, Linalyl Acetate, Tetramethyl Acetyloctahydronaphthalenes.

PREP Ensure hair is clean, towel dried and detangled. For extra vibrancy apply on clean, dry hair.
SECTION Divide hair into 4 quarters & secure
SLICE & APPLY Take slices of hair & paint on the colour
SMOOSH! Coat every strand
DEVELOPMENT TIME 30 mins on bleach blonde hair 60 mins on light brown hair
RINSE Voila!


April 29, 2026
Super pigmented, kind to my hair, amazing color
Wanted to go cherry red for a long time, tried this color two days ago and I'm in love. It's a beautiful cherry/plum color, the application was easy, will definitely do it again !
April 28, 2026
Love it! My favourite Bleach
Love it! My favourite Bleach London colour to date. It takes on my dark hair and also on my greys so it’s just perfect
April 1, 2026
Super goeie semi-permanente verf!
Mijn dochter van 12 jaar heeft dit product vandaag gebruikt; de geur is heerlijk en het resultaat is duidelijk zichtbaar in haar donkere haar. Ondanks haar volle, dikke haar was slechts één set van 150 ml voldoende.
March 30, 2026
AWESOME!!
amazing product, easy to use(instructions are very clear) and the color actually shows up considering i have really dark hair
March 24, 2026
Amazing and rich colour, easy
Amazing and rich colour, easy to apply, leave a lovely shine!


