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Vegan & PETA-approved


Cherry bomb! A rich cherry shade with nourishing ingredients that your hair will love! Use on lighter hair for fuller coverage, or on darker hair for a glossy tint. It also covers faded colour effectively. Use on bleached blonde hair for most vivid results.
Conditioning, semi-permanent hair dye
Tone: Rich cherry red
No peroxide, PPD or ammonia
For all hair types
Our semi-permanent direct dyes coat the surface of the hair, depositing colour without altering the hair's natural pigment. This gentler process makes them a good option for those with damaged or fragile hair.
Lasts between 10-50 washes












1x 150ml bottle of semi-permanent hair dye
Short hair: 1 box Mid length hair: 2 boxes Long hair: 3+ boxes If your hair is thick or it's your first time colouring, we'd reccomend adding an extra box.
INGREDIENTS: Aqua (Water), Cetearyl Alcohol, Ceteareth-20, Citric Acid, Behentrimonium Chloride, Phenoxyethanol, Isopropyl Alcohol, Dipropylene Glycol, Parfum (Fragrance), Basic Orange 31, Basic Red 51, HC Red No. 3, Basic Violet 2, Basic Blue 99, Basic Yellow 87, HC Blue No. 15, Benzyl Salicylate, Coumarin, Linalool, Linalyl Acetate, Tetramethyl Acetyloctahydronaphthalenes.

PREP Ensure hair is clean, towel dried and detangled. For extra vibrancy apply on clean, dry hair.
SECTION Divide hair into 4 quarters & secure
SLICE & APPLY Take slices of hair & paint on the colour
SMOOSH! Coat every strand
DEVELOPMENT TIME 30 mins on bleach blonde hair 60 mins on light brown hair
RINSE Voila!









September 21, 2026
Beginner friendly
I really like how the colour turned out. It was my first time to dye my own hair I only dyed my best friend's hair before so I was a bit worried but everything turned out great and I'm very happy. I first thought it was more purple than it was supposed to be but turns out depending on the light my hair now switches between looking dark red and dark purple which is pretty cool.
September 17, 2026
LOVE IT
LOVE IT
August 31, 2026
Love it
Absolutely love it! It has taken so much better than I thought and is lasting well too. Would definitely recommend
August 30, 2026
Vibrant long lasting
Great, never had a box hair dye last this long, easy to use
August 17, 2026
Amazing, the colour came out
Amazing, the colour came out just as I wanted!

