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I Saw Red is a conditioning semi-permanent hair dye that transforms hair into a vibrant, fire-engine red which lasts between 3-30 washes.
Developed by international fashion colourist Alex Brownsell and used at out award-winning salons in London and LA.
Formulated without Bleach, Peroxide or Ammonia.
Vegan and Peta-Approved.
Our gentle, semi-permanent hair dyes are for all hair types!
Use on lighter hair for fuller coverage, or on darker hair for a glossy tint. It also covers faded colour effectively.
For more vivid result use on bleach blonde hair.
1x Bottle of 150ml Semi-Permanent Hair Dye
One box is suitable for short hair or colouring freshly bleached and toned roots.
For shoulder length hair you'll need two bottles.
For long hair that's below your shoulders, you'll need three to four bottles. If your hair is very thick we recommend adding an extra bottle.
February 17, 2026
My hair was still quite
My hair was still quite dark but it still showed as a deep dark red color, especially visible in the light. I think it's the red dye that stains and bleeds the least compared to the other ones i tried. It didn't last as long as i hoped though. The packaging also isn't very convient imo, it's a bit hard to get the last bits of dye at the bottom.
Angelina M.
Hair Type: Wavy
Natural Hair Color: Mid to light brown
February 8, 2026
Stained my shower
Don’t get me wrong, the color was beautiful. I have long dark brown hair with blonde highlights, and after 2 bottles my hair looked gorgeous. But my WHITE shower got stained PINK, from the walls to the floor. I scrubbed it with everything i could find, and it won’t come of. I won’t be buying this dye again, and it’s a disgrace that this happened.
Norah K.
Hair Type: Wavy
Natural Hair Color: Mid to light brown
January 18, 2026
Barely showed up and only
Barely showed up and only in some lights at certain angles, let it sit for over an hour. Disappointed to be honest
Safaa R.
Hair Type: Wavy
Natural Hair Color: Dark brown
January 5, 2026
The initial colour was ok
The initial colour was ok but not as pigmented as I wanted but the colour washed out almost immediately.
Clair K.
Hair Type: Wavy
Natural Hair Color: Mid to light brown
December 18, 2025
Product amazing
Stunning fantastic
Courtney W.
Hair Type: Straight
Natural Hair Color: Black
AS SEEN ON @BLEACHLONDON

