

Time for a blullini!
A pastel, baby blue with nourishing ingredients that your hair will love! Use on lighter hair for fuller coverage. Use on bleached blonde hair for most vivid results.
Conditioning, semi-permanent hair dye
Tone: Very pale blue
No Bleach, Peroxide or Ammonia
For all hair types
Our semi-permanent direct dyes coat the surface of the hair, depositing colour without altering the hair's natural pigment. This gentler process makes them a good option for those with damaged or fragile hair. Lasts between 2-30 washes





1x bottle of 150ml semi-permanent hair dye
One bottle is suitable for short hair or colouring freshly bleached and toned roots.
For shoulder length hair you'll need two bottles.
For long hair that's below your shoulders, you'll need three to four bottles. If your hair is very thick we recommend adding an extra bottle.
Aqua (Water), Cetearyl Alcohol, Ceteareth-20, Citric Acid, Behentrimonium Chloride, Phe-noxyethanol, Isopropyl Alcohol, Dipropylene Glycol, Parfum (Fragrance), HC Blue No. 15, Basic Red 51, Basic Yellow 87, Benzyl Salicylate, Coumarin, Linalool.

PREP Ensure hair is clean, towel dried and detangled. For extra vibrancy apply on clean, dry hair.
SECTION Divide hair into 4 quarters & secure
SLICE & APPLY Take slices of hair & paint on the colour
SMOOSH! Coat every strand
DEVELOPMENT TIME 30 mins on bleach blonde hair 60 mins on light brown hair
RINSE Voila!


January 24, 2026
Great product
I absolutely love this product. I've been colouring my hair for as long as I can remember and product produces reliable and consistent results every time.
November 23, 2025
Best hair colour
Amazing as always
January 1, 2025
Make sure your hair has
Make sure your hair has a good base to use to dye so make sure you have a cool roned platinum blonde the colour shows really well then.
November 6, 2024
Makes me feel like me
Bleach London is my favourite hair dye - it always feels healthy after using and the colour results are always perfect. I finally feel like myself again after using this! It's the perfect shade of pastel blue (and it smells amazing).

September 9, 2024
Baby blue hair dye
Great to mix with other pastels.
AS SEEN ON @BLEACHLONDON

