

Bleach better have my honey!
A warm glossy gold with nourishing ingredients that your hair will love!
Use on lighter hair for fuller coverage. Use on bleached blonde hair for most vivid results.
Conditioning, semi-permanent hair dye
Tone: Gold tone mid blonde
No Bleach, Peroxide or Ammonia
For all hair types
Our semi-permanent direct dyes coat the surface of the hair, depositing colour without altering the hair's natural pigment. This gentler process makes them a good option for those with damaged or fragile hair. Lasts between 1-5 washes




One bottle is suitable for short hair or colouring freshly bleached and toned roots.
For shoulder length hair you'll need two bottles.
For long hair that's below your shoulders, you'll need three to four bottles. If your hair is very thick we recommend adding an extra bottle.
Aqua (Water), Cetearyl Alcohol, Propylene Glycol, Cetrimonium Chloride, Panthenol, Hydrolyzed Wheat Gluten, Tocopheryl Acetate, Hydrolyzed Soy Protein, Wheat Amino Acids, Hydrolyzed Corn Protein, Amodimethicone, C11-15 Pareth-7, Laureth-9, Glycerin,Trideceth-12, Imidazolidinyl Urea, Methylchloroisothiazolinone, Methylisothiazolinone, Magnesium Nitrate, Parfum (Fragrance), Sodium Hydroxide, Basic Blue 99, Basic Red 76, Basic Brown 16, Acid Violet 43, Basic Yellow 57, Basic Yellow 87.

PREP Ensure hair is clean, towel dried and detangled. For extra vibrancy apply on clean, dry hair.
SECTION Divide hair into 4 quarters & secure
SLICE & APPLY Take slices of hair & paint on the colour
SMOOSH! Coat every strand
DEVELOPMENT TIME 30 mins on bleach blonde hair 60 mins on light brown hair
RINSE Voila!

January 28, 2026
Amazing colour blend
It’s great to use on my money pieces
December 30, 2025
Just like Honey
i have been using Bleach of London, Just Ike Honey for some time it adds a little colour to my white hair, giving it a lovely shine and taking away the starkness of white, of course the colour fades/ washes out so I redo it about every 3/4 weeks. My only problem is I’m having more trouble finding this actual colour to buy and hope that it isn’t going out of production
November 13, 2025
Warm blonde
Lovely warm blonde, and is really useful for mixing with other colours to give them a lighter/warmer tone. It does wash out quickly so I would love a shampoo/conditioner to help maintain
October 23, 2025
Love the colour!
Love the colour!
July 21, 2025
Gorgeous buttery colour
I am loving this new colour for a buttery blonde finish to my bleached balayage.
AS SEEN ON @BLEACHLONDON

