

I pink therefore I am! A hot, vibrant pink red with nourishing ingredients that your hair will love! Use on lighter hair for fuller coverage, or on darker hair for a glossy tint. It also covers faded colour effectively. Use on bleached blonde hair for most vivid results.
Conditioning, semi-permanent hair dye
Tone: Cool toned bright pink
No peroxide, PPD or ammonia
For all hair types
Our semi-permanent direct dyes coat the surface of the hair, depositing colour without altering the hair's natural pigment. This gentler process makes them a good option for those with damaged or fragile hair. For all hair types!






Lasts between 2-30 washes The final shade can be influenced by many factors including: current colour, condition, porosity, length and thickness of hair as well as any previous treatments. The best way to check the colour your hair will go after using this dye is with a strand test. Fade out time depends on hair porosity, sunlight, heat, enviornmental factors and friction may also decrease the life span of your colour, even without washing. Colour may stain skin, towels, clothing and surfaces.




1x bottle of 150ml semi-permanent hair dye
One box is suitable for short hair or colouring freshly bleached and toned roots. For shoulder length hair you'll need two bottles. For long hair that's below your shoulders, you'll need three to four bottles. If your hair is very thick we recommend adding an extra bottle.
Aqua (Water), Cetearyl Alcohol, Ceteareth-20, Distearoylethyl Hydroxyethylmonium Methosulfate, Glycerin, Propylene Glycol, Parfum (Fragrance), Linalool, Benzyl Salicylate, Citric Acid, Phenoxyethanol, Triethylene Glycol, HC Blue No. 15, Acid Red 52, Basic Red 51.

PREP Ensure hair is clean, towel dried and detangled. For extra vibrancy apply on clean, dry hair.
SECTION Divide hair into 4 quarters & secure
SLICE & APPLY Take slices of hair & paint on the colour
SMOOSH! Coat every strand
DEVELOPMENT TIME 30 mins on bleach blonde hair 60 mins on light brown hair
RINSE Voila!
June 14, 2024
Perfect Pink
The Big Pink is my faaavorite pink EVER! It is so punchy and fun its impossible to NOT be obsessed. It looks good on literally ANYBODY; Any skin color, hair texture, it is truly a universal pink. Shipping was fast and easy, and I was able to use the color within days of ordering. WE LOVE!!
June 7, 2024
Fades so nicely!
So nice and bold and bright when first applied, then fades prettily to a soft pink over time. Easy to use, hair felt really healthy after compared to other colour creams/masks I've used.
March 30, 2024
Amazing colour!
I love this stuff! I've tried lots of pinks and this is my favourite. It bold and bright and is kind to my hair. The more you use it the longer it will stay in your hair. I tend to mix my colours to get the right shade of pink, i prefer a more bright neon cotton candy pink over the cerise colour pink which i achieve by mixing this colour with the bleach london awkward peach. Would recommend being blonde to use this and if your hair has yellow/orange tones in it (like after bleaching) then putting this colour straight on top of that will really make it pop :)
March 23, 2024
Good dye
Good dye, easy to use but found it to stain things.
March 14, 2024
Great colour
Brought this a month ago and my hair is dark blonde at roots but x3 bleached at my roots, I mixed it with rose and awkward peach and the colour was amazinggggg!! It’s so bright and vibrant and my hair as always with these cool colours feels good! My hair has faded into a baby pink but for what I can see it hasn’t stained my hair but it it will stain clothes and items
AS SEEN ON @BLEACHLONDON

