Free Shipping above $75 | Vegan & PETA-approved
Bruised Violet Super Cool Colour turns bleached and toned hair a vibrant, dramatic purple that lasts up to 50 washes. Roses are red, violets are bruised, this could be the new color for you.
Our gentle, semi-permanent Super Cool Colours are for all hair types! Bruised Violet works best on hair that's been bleached and toned with toned with Lavender Grey Toner. The best way to check the color your hair will go after using this dye is with a strand test.
One bottle covers root regrowth and shoulder length hair. If your hair's long, thick or it's your first time colouring, you'll need at least two bottles.
17th September 2025
I love my hair so much
I have always been scared to dye my hair but the last month I’ve been DIEING for purple hair. So I did it lol
Kirstyn S.
Hair Type: Straight
Natural Hair Color: Mid to light brown
6th September 2025
DOES NOT WORK
I have naturally light BLONDE hair. I let this sit for the 60 minutes it says to do for light BROWN hair. Yet when I rinsed it out, my hair was still exactly the same light blonde it always has been. If you're thinking about getting this to dye your hair, don't. Get some other brand.
Aedrien ッ.
Hair Type: Wavy
Natural Hair Color: Light Blonde
25th August 2025
Does not work as advertised
This and the other color that I bought did not work in my hair. I left the color on for a long time and my hair is a medium auburn brown. I didn’t expect it to be vivid, but I expected it to do something. I noticed no change and I feel like the video was false advertising.
Megan C.
Hair Type: Wavy
Natural Hair Color: Auburn
11th June 2025
weird
didn’t work for my friend like you advertised it to. she has dark hair if not black and it didn’t even show up. yet on your website you show a girl with black hair coming out with bright colors?? it doesn’t make sense.
Georgia R.
Hair Type: Curly
Natural Hair Color: Black
9th June 2025
Hair still same
Hair did not turn purple, only my scalp turned purple.
Lika Y.
Hair Type: Straight
Natural Hair Color: Dark brown
AS SEEN ON @BLEACHLONDON