Love this hair dye!

Feels creamy, make my hair vibrant and shiny. The color is very accentric even on dark hair.

Love this purple!

I love this color soooo much! Having super dark hair naturally, I've always gravitated toward purples and deep reds, so Bruised Violet was a perfect option for me! I gave myself bleach tips and Bruised Violet was the perfect transition color to blend my natural, almost black, hair to purple then red. The color also lasted me close to a month before fading, and when it did, it was a really pretty purple I was still happy with! I highly recommend if you have natural dark hair, but still want a punch of color!

Vibrant, fades, stains

I got this because I had white platinum hair and wanted to dye back purple without damaging my hair again. The colour pay off is fantastic on platinum hair, super vibrant. It washes out within 3 washes though, to a pale pastel violet. I dont mind this because it means I can keep changing my look but might be annoying to someone who wants to keep it vibrant. The dye also is HORRIFIC when it comes to staining. I have been dying my hair for about 8 years and I have never before had a dye that stains so strongly so be aware!!!!

Great product !

I bought this a a few months ago to change my hair up and experience something new , Iv brown hair more to the darker side and it turned out amazing lasted longer then expected definitely up to 50 washes highly recommend

Favourite hair colour so far

If you have hair that has been bleached once and is still quite brassy then this dye will do wonders - not only does it feel very conditioning and have a pleasant scent, but the bottle lasts a few applications on medium length hair, and also remains a pretty colour after fading. I always redye mine after it fades a bit so I can’t say much about whether it fully washes out or not, however this is the first purple hair dye which didn’t fade to green or blue on me.