White Heat

Name: White Heat Super Cool Colour
Brand: Bleach London
SKU: 70010130
Price: 12.00 USD
Availability: InStock
Rating: 4.25 (51 reviews)

Semi-permanent hair colour

(51)

Washed Up Mermaid Super Cool Colourimage

White light white heat.

A cool blonde hair colour with nourishing ingredients that your hair will love!

Use on lighter hair for fuller coverage. Use on bleached blonde hair for the most vivid results.

Conditioning, semi-permanent hair dye
Tone: Very soft violet
No peroxide, PPD or ammonia
For all hair types

What it does

Our semi-permanent direct dyes coat the surface of the hair, depositing colour without altering the hair's natural pigment. This gentler process makes them a good option for those with damaged or fragile hair.

Lasts between 1-3 washes

Base

Result

What You Get

Formulated with salon-grade pigments

For long-lasting results that fade beautifully

Easy to use instructions

Applies like a mask, impossible to mess up!

Ready to go right out of the bottle

No mixing, developing lotion or add-ons needed

One bottle is suitable for short hair or colouring freshly bleached and toned roots.

For shoulder length hair you'll need two bottles.

For long hair that's below your shoulders, you'll need three to four bottles. If your hair is very thick we recommend adding an extra bottle.

Aqua (Water), Cetearyl Alcohol, Cetrimonium Chloride, Panthenol, PEG-12 Dimethicone, Hydrolyzed Wheat Gluten, Tocopheryl Acetate, Hydrolyzed Soy Protein, Wheat Amino Acids, Hydrolyzed Corn Protein, Cetyl Alcohol, Amodimethicone, C11-15 Pareth-7, Behentrimonium Methosulfate, Laureth-9, Glycerin, Guar hydroxypropyltrimonium Chloride, Trideceth-12, Imidazolidinyl Urea, Methylchloroisothiazolinone, Methylisothiazolinone, Parfum (Fragrance), Magnesium Nitrate, Basic Blue 99, Basic Red 76, Basic Brown 16, Acid Violet 43, Basic Yellow 57.

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Reviews

4.3

Average score from 51 reviews

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Page 1 of 11

October 16, 2025

Product Perfection!

This is one of the best hair products I’ve ever had the good fortune to find. I enjoy bleaching my hair as near to white as possible, and this product does that. I also love that I only have to rinse it out because it leaves my hair soft and silky. OH! and it’s nearly unscented, which is a necessity for some of us. (I wish all product lines offered unscented alternatives because I love the results but don’t want to smell them!)

Corinna B.

Hair Type: Straight Natural Hair Color: Mid to light brown

September 15, 2025

Great

Really easy to apply. Feels great and colour lifts beautifully

Sara A.

Hair Type: Curly Natural Hair Color: Grey

May 31, 2025

toner

This is the only product I've used that has totally obliterated yellow/gold tinge

tanya s.

Hair Type: Wavy Natural Hair Color: Mid to light brown