White Heat Super Cool Colour
Cool neutral-blonde semi-permanent hair color cream 5.07 oz
White Heat Super Cool Colour turns bleached and toned hair a cool, ashy blonde for up to 3 washes. For your ice only!
Our gentle, semi-permanent Super Cool Colours are for all hair types! White Heat works best on hair that's been bleached and toned with icy White Toner. The best way to check the color your hair will go after using this dye is with a strand test.
One bottle covers root regrowth and shoulder length hair. If your hair's long, thick or it's your first time colouring, you'll need at least two bottles.
October 16, 2025
Product Perfection!
This is one of the best hair products I’ve ever had the good fortune to find. I enjoy bleaching my hair as near to white as possible, and this product does that. I also love that I only have to rinse it out because it leaves my hair soft and silky. OH! and it’s nearly unscented, which is a necessity for some of us. (I wish all product lines offered unscented alternatives because I love the results but don’t want to smell them!)
Hair Type: Straight
Natural Hair Color: Mid to light brown
September 14, 2025
If anything it got darker
I have tried this 2 times and if anything changed, it got darker. It didn't completely dry out my hair, so 2 stars. I had such high hopes
Hair Type: Coily
Natural Hair Color: Dark brown
May 31, 2025
toner
This is the only product I've used that has totally obliterated yellow/gold tinge
Hair Type: Wavy
Natural Hair Color: Mid to light brown
March 24, 2023
White Heat
Wonderful love it
Hair Type: Straight
Natural Hair Color: Grey
April 18, 2022
good!
This was super easy to apply and lathered on great. The consistency is similar to conditioner. This product also smells good. Hair doesn’t feel dry or damaged.
AS SEEN ON @BLEACHLONDON
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