White Heat Super Cool Colour turns bleached and toned hair a cool, ashy blonde for up to 3 washes. For your ice only!

Our gentle, semi-permanent Super Cool Colours are for all hair types! White Heat works best on hair that's been bleached and toned with icy White Toner. The best way to check the color your hair will go after using this dye is with a strand test.

One bottle covers root regrowth and shoulder length hair. If your hair's long, thick or it's your first time colouring, you'll need at least two bottles.