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White Heat Super Cool Colour turns bleached and toned hair a cool, ashy blonde for up to 3 washes. For your ice only!
Our gentle, semi-permanent Super Cool Colours are for all hair types! White Heat works best on hair that's been bleached and toned with icy White Toner. The best way to check the color your hair will go after using this dye is with a strand test.
One bottle covers root regrowth and shoulder length hair. If your hair's long, thick or it's your first time colouring, you'll need at least two bottles.
14th September 2025
If anything it got darker
I have tried this 2 times and if anything changed, it got darker. It didn't completely dry out my hair, so 2 stars. I had such high hopes
Kasey B.
Hair Type: Coily
Natural Hair Color: Dark brown
31st May 2025
toner
This is the only product I've used that has totally obliterated yellow/gold tinge
tanya s.
Hair Type: Wavy
Natural Hair Color: Mid to light brown
24th March 2023
White Heat
Wonderful love it
Rhonda R.
Hair Type: Straight
Natural Hair Color: Grey
18th April 2022
good!
This was super easy to apply and lathered on great. The consistency is similar to conditioner. This product also smells good. Hair doesn’t feel dry or damaged.
Valc1
18th April 2022
Beautiful color !
Beautiful color that has lasted longer than the bottle suggested. Not complaining! Little to no brassy tones, even after 4-5 washes. I use a purple shampoo and conditioner, but it barely needs it. Very impressed.
Amberh133
AS SEEN ON @BLEACHLONDON