

Turn up the heat! A vibrant, fire-engine red with nourishing ingredients that your hair will love! Use on lighter hair for fuller coverage, or on darker hair for a glossy tint. It also covers faded colour effectively. Use on bleached blonde hair for most vivid results.
Conditioning, semi-permanent hair dye
Tone: pink-based vivid red
No Peroxide, PPD or Ammonia
For all hair types
Our semi-permanent direct dyes coat the surface of the hair, depositing colour without altering the hair's natural pigment. This gentler process makes them a good option for those with damaged or fragile hair. Lasts between 3-30 washes










One bottle is suitable for short hair or colouring freshly bleached and toned roots.
For shoulder length hair you'll need two bottles.
For long hair that's below your shoulders, you'll need three to four bottles. If your hair is very thick we recommend adding an extra bottle.
Aqua (Water), Cetearyl Alcohol, Ceteareth-20, Citric Acid, Behentrimonium Chloride, Phenoxyethanol, Isopropyl Alcohol, Dipropylene Glycol, Parfum (Fragrance), Basic Orange 31, Basic Red 51, Benzyl Salicylate, Coumarin, Linalool.

PREP Ensure hair is clean, towel dried and detangled. For extra vibrancy apply on clean, dry hair.
SECTION Divide hair into 4 quarters & secure
SLICE & APPLY Take slices of hair & paint on the colour
SMOOSH! Coat every strand
DEVELOPMENT TIME 30 mins on bleach blonde hair 60 mins on light brown hair
RINSE Voila!







April 1, 2025
Brilliant vibrant colour
Easy to use, great colour result and even takes on some of my greys
February 11, 2025
Great red hair dye
It's perfect on bleached hair, the hair feels and looks amazing. I fresh the colour up myself between salon visits.
December 26, 2024
Slay
Good
April 5, 2024
Best red EVER !
I am amazed. The colour is bright, vibrant, even and my favourite EVER. My hair is so soft and feels so good. My hair was a mix of grey and old dyed at home blonde and it looks amazing. Thankyou Bleach London x
November 24, 2022
Brilliant
I absolutely love them brought a few different colours to try out, my hair is not bleach blonde but a natural mediumish blonde and still colour comes out really nice x
AS SEEN ON @BLEACHLONDON

