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Save 30% on Purple Reincarnation

Purple Shampoo & Mask help keep your hair health and blonde

Purple Reincarnation Shampoo 300ML image

New Arrival

Reincarnation Purple Shampoo

Toning Shampoo with bond building technology 300ml

4.9 (22)

$20

New Arrival

Reincarnation Purple Mask

Bond-restoring treatment for blondes

5.0 (10)

$20

Save 30% on Reincarnation Shampoo

30% off our classic Reincarnation bond restoring shampoo and conditioner

New Arrival

Complete Reincarnation Set

Bond-restoring shampoo, conditioner and nourishing mask for stronger, healthier hair

4.7 (755)

$44

Bestseller

Reincarnation Mask 200ml

Bond restoring mask 200ml

4.7 (310)

$15

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New Arrival

Reincarnation Shampoo & Conditioner

Bond-restoring shampoo and conditioner

4.7 (445)

$34

Reincarnation Bond Restoring Conditioner image

New Arrival

Reincarnation Conditioner

Bond-restoring conditioner 300ml

4.7 (230)

$17

Reincarnation Bond Restoring Shampoo image

New Arrival

Reincarnation Shampoo

Bond-restoring shampoo 300ml

4.7 (215)

$17

Save £2 on Super Cool Colours

Get the classic colours for classic prices

Just Like Honey

Semi-permanent hair color

4.7 (34)

$12

Gobby Pink

Semi-permanent hair color

4.4 (37)

$12

Instant Coffee

Semi-permanent hair dye

Semi-permanent hair color

4.2 (73)

$12

I Saw Red

Semi-permanent hair color

Semi-permanent hair color

Semi-permanent hair color

4.7 (59)

$12

Bruised Violet

Semi-permanent hair color

4.2 (70)

$12

The Big Pink

Semi-permanent hair color

4.5 (57)

$12

Washed Up Mermaid

Semi-permanent hair color

4.3 (22)

$12

Green Juice

Semi-permanent hair color

3.8 (11)

$12

Violet Skies

Semi-permanent hair color

3.1 (46)

$12

Slime Light

Semi-permanent hair color

4.8 (22)

$12

Twisted Lemon

Semi-permanent hair color

4.8 (17)

$12

Awkward Peach

Semi-permanent hair color

4.3 (47)

$12

Burnt Peach

Semi-permanent hair color

4.3 (26)

$12

30% off Colour Correction Kits

Our Super Natural Semi-Permanent Colour Correction kits will take you from bleach blonde back to a darker natural shade in 2 steps.

New Arrival

Mid Brown

Colour correction kit

Colour correction kit

Colour correction kit

4.5 (12)

$14

Save 25% on Bleach & Toners

25% on a selection of our classic bleaches and toner sets.

Fade To Grey

Bleach and Fade To Grey Toner: Everything you need for a smoky grey finish or even base for adding colour.

4.5 (543)

$27

Pearlescent

Bleach and Pearlescent Toner: Everything you need for an iridescent pink base.

4.2 (528)

$27

Cool Blonde Base Set

Bleach and White Toner: Our bestselling pair for cool blonde hair.

4.2 (790)

$27

Warm Blonde Base Set

Total Bleach + Champagne Toner Kit

4.5 (596)

$27

Copper Base Set

Bleach and Copper Toner: Everything you need for a burnished bronze base.

4.4 (534)

$27 $20.25

Lavender Grey

Bleach and Lavender Grey Toner: Everything you need for a purple grey finish or even base for adding color.

Bond Bleach + White Toner Kit

4.4 (310)

$28 $21

Copper Base Set

Bond Bleach + Copper Toner Kit

4.6 (54)

$28

Warm Blonde

Bond Building Bleach and Champagne Super Toner: The ultimate pair for warm blonde hair.

Low & Slow Bleach and Champagne Super Toner: The ultimate pair for warm blonde hair.

Low & Slow Bleach + White Toner Kit

4.4 (310)

$28