Copper Base Set

Total Bleach + Copper Toner

(535)

The original bleach & tone routine for bright blonde hair.

Our original bleach kit, made with the same formulation trusted by Alex Brownsell and her team of bleaching experts for over 15 years! Lifts and lightens hair, pulling out natural colour pigments quickly and evenly for a perfect blonde base.

Copper Toner Kit adds light auburn hues for a burnished bronze finish or base for adding colour.

Professional standard ultra-powerful lightening.
Lightens hair up to 7 levels
Conditioning toning gloss

Copper Toner Kit

Fiery ginger semi-permanent toner.

Total Bleach Kit

Our original Bleach Kit - 30 VOL | 9% Developing Lotion - Suitable for all hair types

What it does

Step 1: Bleach - Lift your hair to a blonde base for adding colour.

Step 2: Tone - Neutralise brassiness and add a ginger finish to your hair.

What You Get

Reincarnation Mask

Strengthens, hydrates and nourishes hair in just 20 minutes!

Suitable for all hair types

No matter the texture or density

Vegan and PETA-approved

Copper Toner Kit

1 x tube of colourant 40ml 1 x bottle of developing lotion 80ml (7.5 vol | 2.25%) 1 x sachet of Reincarnation Mask 15ml 1 x pair of plastic gloves

Total Bleach Kit

2 x sachet of bleaching powder 25g 1 x bottle of developing lotion (30 vol | 9 %) 1 x sachet of our bond-restoring Reincarnation Mask 15ml 1 x pair of plastic gloves

Copper Toner Kit

One kit covers root regrowth and short hair. If your hair's long, thick or it's your first time toning, you'll need at least two kits.

Total Bleach Kit

One kit covers root regrowth and very short hair up to 2.5cm (1 inch) long. If your hair's long, thick or it's your first time bleaching, you'll need at least two kits.

Copper Toner Kit

Colorant: Aqua (Water), Cetearyl Alcohol, Cocamide MEA, Propoxytetramethyl Piperidinyl Dimethicone, Ethanolamine, Carbomer, Betaine, Phenoxyethanol, Parfum (Fragrance), Caprylyl Glycol, Dipropylene Glycol, PEG-40 Castor Oil, Sodium Cetearyl Sulfate, Disodium Cocoamphodiacetate, 4-Amino-3-Nitrophenol, Mica, CI 77891/Titanium Dioxide, 2-Amino-3-Hydroxypyridine, Glycerin, Hydroxyethyl-2-Nitro-p-Toluidine, 4-Amino-m-Cresol, Bisabolol, 2-Amino-6-Chloro-4-Nitrophenol, Toluene-2,5-Diamine Sulfate, Sodium Chloride, Trisodium HEDTA, Ethylhexylglycerin, Hydrolyzed Rhodophyceae Extract, Boswellia Serrata Gum, Butylene Glycol, 2-Methyl-5-Hydroxyethylaminophenol, Hippophae Rhamnoides Fruit Extract, 2-Methylresorcinol, Resorcinol, Sodium Sulfite, 1-Hydroxyethyl 4,5-Diamino Pyrazole Sulfate, 2,4-Diaminophenoxyethanol HCl, m-Aminophenol, Geraniol, Hexyl Cinnamal, Limonene, Linalool. Developing Lotion SCA: Aqua (Water), Ceteth-2, Hydrogen Peroxide, Steareth-20, Ceteareth-6, Cetearyl Alcohol, Acrylates/Beheneth-25 Methacrylate Copolymer, Tetrasodium Etidronate, Salicylic Acid, Phosphoric Acid, Lauryl Pyrrolidone, EDTA, Sodium Benzoate. Reincarnation Mask: Aqua (Water), Cetearyl Alcohol, Behentrimonium Chloride, Glycerin, Octyldodecanol, Cetrimonium Chloride, Amodimethicone, Isopropyl Alcohol, Sodium Benzoate, Lactic Acid, Dipropylene Glycol, Parfum (Fragrance), Hydrolyzed Wheat Protein, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Lauryl Pyrrolidone, Trideceth-12, Propylene Glycol, Phenoxyethanol, Polyamide-2, Benzoic Acid, Saccharomyces/Magnesium Ferment, Helianthus Annuus (Sunflower) Seed Extract, Potassium Sorbate, Saccharomyces/Iron Ferment, Saccharomyces/Zinc Ferment, Saccharomyces/Copper Ferment, Saccharomyces/Silicon Ferment, Benzyl Salicylate, Coumarin, Linalool.

Total Bleach Kit

BLEACHING POWDER ingredients: Potassium Persulfate, Sodium Metasilicate, Ammonium Persulfate, Magnesium Carbonate Hydroxide, Sodium Stearate, Cyamopsis Tetragonoloba (Guar) Gum, Paraffinum Liquidum (Mineral Oil), Tetrasodium EDTA, Sodium Lauryl Sulfate.

DEVELOPING LOTION (30vol | 9%) ingredients: Aqua (Water), Hydrogen Peroxide, Cetearyl Alcohol, Sodium Laureth Sulfate, Propylene Glycol, Dimethicone, Oxyquinoline Sulfate, Pentasodium Pentetate, Phosphoric Acid, Etidronic Cid, Tetrasodium EDTA.

REINCARNATION MASK ingredients: Aqua (water), Cetearyl Alcohol, Behentrimonium Chloride, Glycerin, Octyldodecanol, Cetrimonium Chloride, Amodimethicone, Isopropyl Alcohol, Dipropylene Glycol, Parfum (Fragrance), Hydrolyzed Wheat Protein, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Lauryl Pyrrolidone, Trideceth-12, Propylene Glycol, Phenoxyethanol, Polyamide-2, Benzoic Acid, Saccharomyces/Magnesium Ferment, Helianthus Annuus (Sunflower) Seed Extract, Potassium Sorbate, Saccharomyces/Iron Ferment, Saccharomyces/Zinc Ferment, Saccharomyces/Copper Ferment, Saccharomyces/Silicon Ferment, Benzyl Salicylate, Coumarin, Linalool.

Products You'll Love

Reviews

4.4

Average score from a total of 535 reviews of all products in this set

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Page 1 of 9

February 11, 2026

Strawberry look

Good on my platinum blonde hair, copper toner almoossstt matched my natural ginger roots. Glad this exists for bleached hair. It's too 'red' compared to my real ginger regrowth - which is more of a warm tone - gold / orange. But this is still good - better than other dyes i've tried for this. Hoping the redness fades, to match my natural colour better.

Cerys B.

Hair Type: Wavy Natural Hair Color: Strawberry Blonde

September 25, 2025

lovely, hydrating, light

I loved this product! It was a great way to see if I wanted to commit to copper hair, which i did with the Proper Copper Semi Permanent Dye. This washed out in a few washes though and was quite light, I think if you had a stronger bleached base than I do it would work better. Still was very lovely!

Isabella A.

Hair Type: Wavy Natural Hair Color: Blonde

September 17, 2025

Easy to use

Looks great

Marie T.

Hair Type: Wavy Natural Hair Color: Blonde

August 29, 2025

Everything I hoped

Love the product. Colour was lush and the instructions were clear and easy to read. WIll buy again, for sure.

Nicole F.

Hair Type: Wavy Natural Hair Color: Dark brown