Warm Blonde Base Set

Total Bleach + Champagne Toner
(600)
Cool Blonde Base Setimage
Copper Base Setimage
Warm Blonde Base Setimage
Pearlescent Base Setimage
Lavender Grey Base Setimage
Fade To Grey Base Setimage

The original bleach & tone routine for bright blonde hair.

Our original bleach kit, made with the same formulation trusted by Alex Brownsell and her team of bleaching experts for over 15 years! Lifts and lightens hair, pulling out natural colour pigments quickly and evenly for a perfect blonde base.

Then neutralise brassiness and create a creamy blonde with our classic Champagne Super Toner.

  • Professional standard ultra-powerful lightening.

  • Lightens hair up to 7 levels

  • Conditioning toning gloss

Champagne Super Toner Kit

Champagne colored semi-permanent toner. Banishes yellows to create a creamy blonde!

Total Bleach Kit

Our original Bleach Kit - 30 VOL | 9% Developing Lotion - Suitable for all hair types

What it does
What You Get
 
What's in the box
Champagne Super Toner Kit

1 x tube of colourant 40ml 1 x bottle of developing lotion 80ml (7.5 vol | 2.25%) 1 x sachet of Reincarnation Mask 15ml 1 x pair of plastic gloves

Total Bleach Kit

2 x sachet of bleaching powder 25g 1 x bottle of developing lotion (30 vol | 9 %) 1 x sachet of our bond-restoring Reincarnation Mask 15ml 1 x pair of plastic gloves

How much one kit covers
Champagne Super Toner Kit

One kit covers root regrowth and very short hair up to 2.5cm (1 inch) long. If your hair's long, thick or it's your first time bleaching, you'll need at least two kits.

Total Bleach Kit

One kit covers root regrowth and very short hair up to 2.5cm (1 inch) long. If your hair's long, thick or it's your first time bleaching, you'll need at least two kits.

Ingredients
Champagne Super Toner Kit

COLOURANT: Aqua (Water), Cetearyl Alcohol, Cocamide MEA, Polysilicone-18 Cetyl Phosphate, Ethanolamine, Carbomer, Sodium Sulfite, Betaine, Parfum (Fragrance), Dipropylene Glycol, PEG-40 Castor Oil, Sodium Cetearyl Sulfate, Disodium Cocoamphodiacetate, Mica, CI 77891/Titanium Dioxide, Hydrolyzed Wheat Protein, Bisabolol, Toluene-2,5-Diamine Sulfate, Sodium Chloride, Trisodium HEDTA, Boswellia Serrata Gum, Resorcinol, Sodium Benzoate, m-Aminophenol, 4-Amino-2-Hydroxytoluene, Geraniol, Hexyl Cinnamal, Limonene, Linalool.

DEVELOPING LOTION: Aqua (Water), Ceteth-2, Hydrogen Peroxide, Steareth-20, Ceteareth-6, Cetearyl Alcohol, Acrylates/Beheneth-25 Methacrylate Copolymer, Tetrasodium Etidronate, Salicylic Acid, Phosphoric Acid, Lauryl Pyrrolidone, EDTA, Sodium Benzoate.

REINCARNATION MASK: Aqua (Water), Cetearyl Alcohol, Behentrimonium Chloride, Glycerin, Octyldodecanol, Cetrimonium Chloride, Amodimethicone, lsopropyl Alcohol, Sodium Benzoate, Lactic Acid, Dipropylene Glycol, Parfum (Fragrance), Hydrolyzed Wheat Protein, Hydrolyzed Vegetable Protein PG·Propyl Silanetriol, Lauryl Pyrrolidone, Trideceth-12, Propylene Glycol, Phenoxyethanol, Polyamide-2, Benzoic Acid, Saccharomyces/Magnesium Ferment, Helianthus Annuus (Sunflower) Seed Extract, Potassium Sorbate, Saccharomyces/lron Ferment, Saccharomyces/Zinc Ferment, Saccharomyces/Copper Ferment, Saccharomyces/Silicon Ferment, Benzyl Salicylate, Coumarin, Linalool.

Total Bleach Kit

BLEACHING POWDER ingredients: Potassium Persulfate, Sodium Metasilicate, Ammonium Persulfate, Magnesium Carbonate Hydroxide, Sodium Stearate, Cyamopsis Tetragonoloba (Guar) Gum, Paraffinum Liquidum (Mineral Oil), Tetrasodium EDTA, Sodium Lauryl Sulfate.

DEVELOPING LOTION (30vol | 9%) ingredients: Aqua (Water), Hydrogen Peroxide, Cetearyl Alcohol, Sodium Laureth Sulfate, Propylene Glycol, Dimethicone, Oxyquinoline Sulfate, Pentasodium Pentetate, Phosphoric Acid, Etidronic Cid, Tetrasodium EDTA.

REINCARNATION MASK ingredients: Aqua (water), Cetearyl Alcohol, Behentrimonium Chloride, Glycerin, Octyldodecanol, Cetrimonium Chloride, Amodimethicone, Isopropyl Alcohol, Dipropylene Glycol, Parfum (Fragrance), Hydrolyzed Wheat Protein, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Lauryl Pyrrolidone, Trideceth-12, Propylene Glycol, Phenoxyethanol, Polyamide-2, Benzoic Acid, Saccharomyces/Magnesium Ferment, Helianthus Annuus (Sunflower) Seed Extract, Potassium Sorbate, Saccharomyces/Iron Ferment, Saccharomyces/Zinc Ferment, Saccharomyces/Copper Ferment, Saccharomyces/Silicon Ferment, Benzyl Salicylate, Coumarin, Linalool.

Reviews
4.5
Average score from a total of 600 reviews of all products in this set
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Page 1 of 22

March 23, 2026

Delightful!

Delightful!

Faye F.
Hair Type: Wavy  Natural Hair Color: Dark brown

November 25, 2025

easy, natural, perfect

Easy to apply, gives my hair a natural blonde tone after bleaching. My favourite toner.

Emma M.
Hair Type: Straight  Natural Hair Color: Blonde

October 23, 2025

10/10

10/10

Lydia D.
Hair Type: Curly  Natural Hair Color: Mid to light brown

September 3, 2025

Nice toner

Gorgeous colour and left my hair very soft

Payal M.
Hair Type: Straight  Natural Hair Color: Black

August 7, 2025

Great Toner!

Was easy to use, evened out the yellow and orange tones from the bleach and left me with a lovely bright blonde!

Charlotte G.
Hair Type: Straight  Natural Hair Color: Blonde
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