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A bleach and tone routine for cool blonde hair while protecting your texture.
Our white clay bleaching powder lightens curly and coily hair without compromising its condition.
Then apply White Toner to neutralize brassy yellow shades and create a clean, cool blonde finish.
Clay bleach for slower, safer lightening
Lightens hair up to 6 levels
Controlled but impressive lift
Clay Bleach Kit - 13 VOL | 4% Developing Lotion - Formulated for curly, coily and fine hair types
Ashy coloured semi-permanent toner.
All purpose bleach kit made with clay bleaching powder. Forms a shield around your hair as it lightens, helping process more efficiently. Lower volume peroxide delivers a controlled lift with less compromise to your hair's condition or curl pattern. Best for coily or fine hair!
Add a copper finish to your hair with our White Toner Kit creates a cool blonde finish or base for colour.










2 x sachet of bleaching powder 25g 1 x bottle of developing lotion 80ml 2 x sachet of Reincarnation Mask 15ml 1 x pair of plastic gloves 1 x instruction leaflet Use with Bleach London Toning Kits (sold separately ) to neutralise brassy tones and create perfect blonde finish.
1 x tube of colourant 40ml 1 x bottle of developing lotion 80ml 1 x sachet of Reincarnation Mask 15ml 1 x pair of plastic gloves
One kit covers root regrowth and very short hair up to 2cm (2/3 inch) long. If your curl pattern is very tight, refresh your roots every 8-10 weeks. If your hair's long, thick or it's your first time bleaching, you'll need at least two kits.
Clay Bleaching Powder Ingredients: Kaolin, Sodium Silicate, Ammonium Persulfate, Potassium Persulfate, Paraffinum Liquidum (Mineral Oil), Hydrolyzed Wheat protein, Disodium EDTA, Hydroxyethylcellulose, Sodium Stearate, Cyamopsis Tetragonoloba (Guar) Gum, Silica, Xanthan Gum Developing Lotion 4% | 13 VOL Ingredients: Aqua (Water), Hydrogen Peroxide, Ceteth-2, Steareth-20, Ceteareth-6, Cetearyl Alcohol, Tetrasodium Etidronate, Salicylic Acid, Phosphoric Acid, Lauryl Pyrrolidone, EDTA. Reincarnation Mask Ingredients: Aqua (Water), Cetearyl Alcohol, Behentrimonium Chloride, Glycerin, Octyldodecanol, Cetrimonium Chloride, Amodimethicone, Isopropyl Alcohol, Sodium Benzoate, Lactic Acid, Dipropylene Glycol, Parfum (Fragrance), Hydrolyzed Wheat Protein, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Lauryl Pyrrolidone, Trideceth-12, Propylene Glycol, Phenoxyethanol, Polyamide-2, Benzoic Acid, Saccharomyces/Magnesium Ferment, Helianthus Annuus (Sunflower) Seed Extract, Potassium Sorbate, Saccharomyces/Iron Ferment, Saccharomyces/Zinc Ferment, Saccharomyces/Copper Ferment, Saccharomyces/Silicon Ferment, Benzyl Salicylate, Coumarin, Linalool.
COLOURANT ingredients: Aqua (Water), Cetyl Alcohol, Propylene Glycol, Cetearyl Alcohol, Ceteareth-25, Cocamide MEA, Ceteth-2, Ethanolamine, Argania Spinosa Kernel Oil, Aloe Barbadensis Leaf Juice, Dimethicone, Ascorbic Acid, EDTA, Sodium Hydrosulfite, Sodium Metabisulfite, Toluene-2,5-Diamine Sulfate, m-Aminophenol, 2,4-Diaminophenoxyethanol HCl, Resorcinol, 2-Methylresorcinol, Parfum (Fragrance), Linalool, Limonene. Contains: Resorcinol | Phenylenediamines (Toluenediamines).
DEVELOPING LOTION (7vol / 2.1%) ingredients: Aqua (Water), Cetearyl Alcohol, Hydrogen Peroxide, Sodium Laureth Sulfate, Propylene Glycol, Dimethicone, Pentasodium Pentetate, Tetrasodium EDTA. Contains: Hydrogen Peroxide.
REINCARNATION MASK ingredients: Aqua (Water), Cetearyl Alcohol, Behentrimonium Chloride, Glycerin, Octyldodecanol, Cetrimonium Chloride, Amodimethicone, lsopropyl Alcohol, Sodium Benzoate, Lactic Acid, Dipropylene Glycol, Parfum (Fragrance), Hydrolyzed Wheat Protein, Hydrolyzed Vegetable Protein PG·Propyl Silanetriol, Lauryl Pyrrolidone, Trideceth-12, Propylene Glycol, Phenoxyethanol, Polyamide-2, Benzoic Acid, Saccharomyces/Magnesium Ferment, Helianthus Annuus (Sunflower) Seed Extract, Potassium Sorbate, Saccharomyces/lron Ferment, Saccharomyces/Zinc Ferment, Saccharomyces/Copper Ferment, Saccharomyces/Silicon Ferment, Benzyl Salicylate, Coumarin, Linalool.
June 15, 2026
works as described
I have dark blonde hair and it worked fast for me, within 30min I acheievedmy look
May 27, 2026
it’s good!
it was great! my hair turned out great and it didn’t feel like it was processed badly at all, results were even better
May 13, 2026
absolutely great
softness of hair, color, brilliance, I love it
April 6, 2026
Doesn't damage my hair
It works well and leaves my hair in good shape. But my dark brown hair never goes lighter than light copper though (maybe I'm too scared to leave the product longer ?)
November 14, 2025
Awesome! Used it on my
Awesome! Used it on my own with a toner on my 3C curls. My hair looks fab!
AS SEEN ON @BLEACHLONDON

