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Vegan & PETA-approved

Bruised Violet

Semi-permanent hair dye
(75)

Roses are red, violets are bruised

A vibrant, dramatic purple with nourishing ingredients that your hair will love! Use on lighter hair for fuller coverage, or on darker hair for a glossy tint. It also covers faded colour effectively. Use on bleached blonde hair for most vivid results.

  • Conditioning, semi-permanent hair dye

  • Tone: Pink based vivid purple

  • No Bleach, Peroxide or Ammonia

  • For all hair types

What it does
Base
Result
What You Get
 
What's in the box

1x bottle of 150ml semi-permanent hair dye

How much one kit covers

One box is suitable for short hair or colouring freshly bleached and toned roots.

For shoulder length hair you'll need two bottles.

For long hair that's below your shoulders, you'll need three to four bottles. If your hair is very thick we recommend adding an extra bottle.

Ingredients

Aqua (Water), Cetearyl Alcohol, Dipropylene Glycol, Ceteareth-20, Polyquaternium-10, Hydroxyethylcellulose, Behentrimonium Chloride, Polysorbate 20, Isopropyl Alcohol, Parfum (Fragrance), Linalool, Benzyl Salicylate, Phenoxyethanol, Triethylene Glycol, HC Blue No. 16, Basic Violet 16, Basic Red 51.

How to use it
  1. PREP Ensure hair is clean, towel dried and detangled. For extra vibrancy apply on clean, dry hair.

  2. SECTION Divide hair into 4 quarters & secure

  3. SLICE & APPLY Take slices of hair & paint on the colour

  4. SMOOSH! Coat every strand

  5. DEVELOPMENT TIME 30 mins on bleach blonde hair 60 mins on light brown hair

  6. RINSE Voila!

Reviews
4.5
Average score from 75 reviews
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Type All hair types
Straight
Wavy
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Reviews with pictures
Page 1 of 15

June 29, 2026

Great product

It's my go to colour. Nice and vibrant.

Julia T.
Hair Type: Curly  Natural Hair Color: Mid to light brown

June 29, 2026

Brilliant colour!

Really easy to use, quick delivery, no bleach needed for a fabulous long-lasting colour. Vegan and cruelty-free too. What more could you want?!

Louise N.
Hair Type: Straight  Natural Hair Color: Dark brown

May 25, 2026

Vibrant

Applied on dry bleached hair, left for an hour, and the resulting colour is very vibrant and even.

Amy B.
Hair Type: Straight  Natural Hair Color: Dark brown

May 25, 2026

Lush, shiny, nourishing

Loved it! So nice to colour without bleach! Use it every 3-4 weeks to top up - gives a really nice blend over previously bleached, nonbleached and greys 😢

Ava G.
Hair Type: Wavy  Natural Hair Color: Mid to light brown

March 29, 2026

good for dark hair

showed up super well, better than expected on my dark brown hair

isla m.
Hair Type: Wavy  Natural Hair Color: Dark brown
Page 1 of 15
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