Bruised Violet

Name: Bruised Violet Semi-Permanent Dye
Brand: Bleach London
SKU: 70700235
Price: 8.95 GBP
Availability: InStock
Rating: 4.51 (73 reviews)

Semi-permanent hair dye

(73)

Washed Up Mermaid Super Cool Colourimage

Roses are red, violets are bruised

A vibrant, dramatic purple with nourishing ingredients that your hair will love! Use on lighter hair for fuller coverage, or on darker hair for a glossy tint. It also covers faded colour effectively. Use on bleached blonde hair for most vivid results.

Conditioning, semi-permanent hair dye
Tone: Pink based vivid purple
No Bleach, Peroxide or Ammonia
For all hair types

What it does

Our semi-permanent direct dyes coat the surface of the hair, depositing colour without altering the hair's natural pigment. This gentler process makes them a good option for those with damaged or fragile hair. Lasts between 10-50 washes

Base

Result

What You Get

Ready to go right out of the bottle

No mixing, developing lotion or add-ons needed

Formulated with salon-grade pigments

For long-lasting results that fade beautifully

Easy to use instructions

Applies like a mask, impossible to mess up!

1x bottle of 150ml semi-permanent hair dye

One box is suitable for short hair or colouring freshly bleached and toned roots.

For shoulder length hair you'll need two bottles.

For long hair that's below your shoulders, you'll need three to four bottles. If your hair is very thick we recommend adding an extra bottle.

Aqua (Water), Cetearyl Alcohol, Dipropylene Glycol, Ceteareth-20, Polyquaternium-10, Hydroxyethylcellulose, Behentrimonium Chloride, Polysorbate 20, Isopropyl Alcohol, Parfum (Fragrance), Linalool, Benzyl Salicylate, Phenoxyethanol, Triethylene Glycol, HC Blue No. 16, Basic Violet 16, Basic Red 51.

Save with Sets

Pearlescent Shampoo & Conditioner

4.5 (153)

£17

Reviews

4.5

Average score from 73 reviews

Highest score

Oldest first

Newest first

Lowest score

Page 1 of 15

May 25, 2026

Vibrant

Applied on dry bleached hair, left for an hour, and the resulting colour is very vibrant and even.

Amy B.

Hair Type: Straight Natural Hair Color: Dark brown

May 25, 2026

Lush, shiny, nourishing

Loved it! So nice to colour without bleach! Use it every 3-4 weeks to top up - gives a really nice blend over previously bleached, nonbleached and greys 😢

Ava G.

Hair Type: Wavy Natural Hair Color: Mid to light brown

March 29, 2026

good for dark hair

showed up super well, better than expected on my dark brown hair

isla m.

Hair Type: Wavy Natural Hair Color: Dark brown

March 23, 2026

Lovely bright colour

It’s a great product. I started using it occasionally a few years ago, and it never disappoints. It washes out in a few weeks on my bleached hair.

Claudia C.

Hair Type: Wavy Natural Hair Color: Dark brown