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Bruised Violet is a conditioning semi-permanent hair dye that transforms hair into a vibrant, dramatic purple which lasts between 10-50 washes.
Developed by international fashion colourist Alex Brownsell and used at out award-winning salons in London and LA.
Formulated without Bleach, Peroxide or Ammonia.
Vegan and Peta-Approved.
Our gentle, semi-permanent hair dyes are for all hair types!
Use on lighter hair for fuller coverage, or on darker hair for a glossy tint. It also covers faded colour effectively.
For more vivd result use on bleach blonde hair.
1x bottle of 150ml semi-permanent hair dye
One box is suitable for short hair or colouring freshly bleached and toned roots.
For shoulder length hair you'll need two bottles.
For long hair that's below your shoulders, you'll need three to four bottles. If your hair is very thick we recommend adding an extra bottle.
March 29, 2026
good for dark hair
showed up super well, better than expected on my dark brown hair
isla m.
Hair Type: Wavy
Natural Hair Color: Dark brown
March 23, 2026
pretty, good coverage
it's a beautiful colour but it wasn't as vibrant as i was hoping, to make it more noticeable i'd have to lighten the hair which i'll give a go next time!
Mason P.
Hair Type: Straight
Natural Hair Color: Mid to light brown
March 23, 2026
Lovely bright colour
It’s a great product. I started using it occasionally a few years ago, and it never disappoints. It washes out in a few weeks on my bleached hair.
Claudia C.
Hair Type: Wavy
Natural Hair Color: Dark brown
March 16, 2026
Gorgeous purple
Very vivid, lovely colour and one bottle goes a long way
Jm J.
Hair Type: Straight
Natural Hair Color: Light Blonde
March 14, 2026
Smells nice and doesn’t dry
Smells nice and doesn’t dry the hair. Smooth and easy to use
Héloïse G.
Hair Type: Wavy
Natural Hair Color: Dark brown
AS SEEN ON @BLEACHLONDON

