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Bruised Violet is a conditioning semi-permanent hair dye that transforms hair into a vibrant, dramatic purple which lasts between 10-50 washes.
Developed by international fashion colourist Alex Brownsell and used at out award-winning salons in London and LA.
Formulated without Bleach, Peroxide or Ammonia.
Vegan and Peta-Approved.
Our gentle, semi-permanent hair dyes are for all hair types!
Use on lighter hair for fuller coverage, or on darker hair for a glossy tint. It also covers faded colour effectively.
For more vivd result use on bleach blonde hair.
1x bottle of 150ml semi-permanent hair dye
One box is suitable for short hair or colouring freshly bleached and toned roots.
For shoulder length hair you'll need two bottles.
For long hair that's below your shoulders, you'll need three to four bottles. If your hair is very thick we recommend adding an extra bottle.
February 16, 2026
Great product, prompt delivery.
Great product, prompt delivery.
Deirdre M.
Hair Type: Curly
Natural Hair Color: Grey
February 12, 2026
Purple hair dye
The colour is amazingly vibrant,it doesn't smell like normal hair dye which is amazing and its got a lovely tone
Amber S.
Hair Type: Straight
Natural Hair Color: Dark brown
February 11, 2026
Colotful
Fairly good
Selina A.
Hair Type: Wavy
Natural Hair Color: Auburn
January 24, 2026
good
make sure your base is even, my roots where a different tone than my ends. Not a bad smell tho
Celeste A.
Hair Type: Curly
Natural Hair Color: Black
January 12, 2026
Love the colour
Always come back to these hair dyes, such great colour pay off
Barbara O.
Hair Type: Curly
Natural Hair Color: Auburn
AS SEEN ON @BLEACHLONDON

