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Bruised Violet Semi-Permanent Dye

Deep purple conditioning and vegan, semi-permanent hair dye 150ml
4.5 (71 reviews)
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What it does

Bruised Violet is a conditioning semi-permanent hair dye that transforms hair into a vibrant, dramatic purple which lasts between 10-50 washes.

Developed by international fashion colourist Alex Brownsell and used at out award-winning salons in London and LA.

Formulated without Bleach, Peroxide or Ammonia.

Vegan and Peta-Approved.

Who it's for

Our gentle, semi-permanent hair dyes are for all hair types!

Use on lighter hair for fuller coverage, or on darker hair for a glossy tint. It also covers faded colour effectively.

For more vivd result use on bleach blonde hair.

What's in the box

1x bottle of 150ml semi-permanent hair dye

How much one kit covers

One box is suitable for short hair or colouring freshly bleached and toned roots.

For shoulder length hair you'll need two bottles.

For long hair that's below your shoulders, you'll need three to four bottles. If your hair is very thick we recommend adding an extra bottle.

4.5
Average score from 71 reviews
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REVIEWS
Page 1 of 15

March 29, 2026

good for dark hair

showed up super well, better than expected on my dark brown hair

isla m.

Hair Type: Wavy

Natural Hair Color: Dark brown

March 23, 2026

pretty, good coverage

it's a beautiful colour but it wasn't as vibrant as i was hoping, to make it more noticeable i'd have to lighten the hair which i'll give a go next time!

Mason P.

Hair Type: Straight

Natural Hair Color: Mid to light brown

March 23, 2026

Lovely bright colour

It’s a great product. I started using it occasionally a few years ago, and it never disappoints. It washes out in a few weeks on my bleached hair.

Claudia C.

Hair Type: Wavy

Natural Hair Color: Dark brown

March 16, 2026

Gorgeous purple

Very vivid, lovely colour and one bottle goes a long way

Jm J.

Hair Type: Straight

Natural Hair Color: Light Blonde

March 14, 2026

Smells nice and doesn’t dry

Smells nice and doesn’t dry the hair. Smooth and easy to use

Héloïse G.

Hair Type: Wavy

Natural Hair Color: Dark brown

Page 1 of 15
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Step-by-step guide from our expert stylists on how to bleach and tone buzzed hair at home
How to bleach and tone a full head from dark brown to blonde.
How to bleach and tone a full head from dark brown to blonde.
Step-by-step guide from our expert stylists on how to bleach and tone a full head of dark hair to blonde at home.