Gentle, semi-permanent hair color creams. Transform bleached and toned hair into your favourite Super Cool shade!

Our first-ever range of permanent dyes that transform your hair colour without bleach. Go darker, lighter or brighter.

Limited edition semi-permanent hair color collection.

A revolution for DIY-dyers looking to part with their blondes. Our professional, all-in-one colour correction kits offering Bleachers an easy, inexpensive alternative to in-salon colour correction services. Don’t be a natural, be a Supernatural.

Shampoos, conditioners and care for dyed blonde and colored hair! Choose pigmented products in our bestselling colours or purple shampoos to keep blondes bright.

DIY-dyeing tools for home coloring made easy. Clips, combs, brushes, bowls and more!