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Vegan & PETA-approved

PERMANENT COLOUR COLLECTION

ALL OF THE COLOUR. NONE OF THE BLEACH. 

Our ground-breaking vegan permanent hair dyes transform hair without bleach, add dimension and blend greys. Choose from our Go Darker, Go Lighter, Go Brighter options and choose the hue for you.

Vivid Red Permanent Kit image
Vivid Red Permanent Kit image
Vivid Red
Permanent high lift tint
4.8 (115)
£12
Cherry Cola Permanent Kit image
Cherry Cola Permanent Kit image
New Arrival
Cherry Cola
Permanent high lift tint
4.5 (52)
£12
Cherry Red Permanent Kit image
Cherry Red Permanent Kit image
Cherry Red
Permanent high lift tint
4.8 (60)
£12
Vivid Copper Permanent Kit image
Vivid Copper Permanent Kit image
Vivid Copper
Permanent high lift tint
4.8 (71)
£12
Vivid Pink Permanent Kit image
Vivid Pink Permanent Kit image
New Arrival
Vivid Pink
Permanent high lift tint
3.6 (39)
£12
Vivid Berry Permanent Kit image
Vivid Berry Permanent Kit image
Bestseller
Vivid Berry
Permanent high lift tint
3.9 (78)
£12
Ginger Bread Permanent Dye image
Ginger Bread Permanent Dye image
Ginger Bread
Permanent high lift tint
5.0 (5)
£12
Honey Tea Permanent Kit image
Honey Tea Permanent Kit image
Honey Tea
Permanent high lift tint
5.0 (1)
£12
Natural Blonde Permanent Kit image
Natural Blonde Permanent Kit image
Natural Blonde
Permanent high lift tint
4.7 (55)
£12 £9
Glossy Black Permanent Kit image
Glossy Black Permanent Kit image
Glossy Black
Permanent high lift tint
4.8 (54)
£12
Rich Brown Permanent Kit image
Rich Brown Permanent Kit image
Rich Brown
Permanent high lift tint
4.8 (51)
£12

TOOLS

Expert dye-it-yourself tools for bleaching, toning and coloring hair.

Eco-Conut Reusable Tool Kit image
Eco-Conut Reusable Tool Kit image
Bestseller
Eco-Conut Bowl & Brush
Reusable coconut bowl and tint brush. Use to mix and apply whenever you bleach and dye.
4.9 (58)
£7
Crocodile Clips
Hold on tight. Super grip crocodile clips for precision bleaching, dyeing and styling.
4.7 (18)
£8
How to use it

  1. PREP Ensure hair is clean, towel dried and detangled. For extra vibrancy apply on clean, dry hair.

  2. SECTION Divide hair into 4 quarters & secure

  3. MIX Mix the Conditioner Colour tube with the Go Lighter Developing Lotion

  4. SLICE & APPLY Take thin slices of hair & paint on the colour

  5. SMOOSH! Coat every strand

  6. DEVELOPING Leave colour on according to instructions provided

  7. SHAMPOO Wash out the colour

  8. CONDITION Apply Seal The Deal Conditioner [Video depicts Vivid Berry kit]

AS SEEN @BLEACHLONDON

How to Guides
How to do hair art on buzzed hair
How to do hair art on buzzed hair
Step-by-step guide from our expert stylists on how to add hair art and colour spots to buzzed blonde hair
How to bleach a money piece at home
How to bleach a money piece at home
Step-by-step guide from our expert stylists on how to bleach and tone your fringe at home.
How to bleach & tone a buzzcut
How to bleach & tone a buzzcut
Step-by-step guide from our expert stylists on how to bleach and tone buzzed hair at home
How to bleach and tone a full head from dark brown to blonde.
How to bleach and tone a full head from dark brown to blonde.
Step-by-step guide from our expert stylists on how to bleach and tone a full head of dark hair to blonde at home.