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Go lighter with the No Bleach London Cherry Red permanent colour kit designed to transform your hair to a rich, glossy red shade without bleach.
NO BLEACH
BLENDS GREYS
FOR ALL HAIR TYPES
EASY TO APPLY
NON-STAINING
LONG LASTING
MANUFACTURED IN EUROPE
VEGAN AND PETA-APPROVED
Bleach London is a proudly female founded and professionally led hair colour brand.
This product is only for use on healthy, undamaged hair. Wait at least 14 days after bleaching, relaxing or perming before colouring. DO NOT USE on hair that has ever been dyed with henna or permanent hair dye. The final shade can be influenced by many factors including: current colour, condition, porosity, length and thickness of hair as well as any previous treatments. We always recommend a strand test to check that you are happy with the colour and condition of your hair.
1 x CONDITIONING COLOUR 60 ml / 2.03 fl. oz. Fortified with Cocamide and vegan Sea Silk to nourish and strengthen strands. 1 x GO LIGHTER Developing Lotion 60 ml / 2.03 fl. oz. Activates the colour to gently dye hair without creating unnecessary damage. 1 x KEEP IT SEALED Conditioner 20 ml /0.68 fl. Oz. Seals the cuticle to lock colour in place, leaving hair silky soft. 1 x Pair of Plastic Gloves 1 x Instruction Leaflet
One kit covers root regrowth and very short hair up to 2.5cm (1 inch) long. You may need to use more than one pack if your hair is long or thick.


January 27, 2026
love ittt.
Exactly what it says on the box. I personally mixed in a bit of glossy black for a deeper, wine red color, out of preference. 1:4 ratio :)
Ryan A.
Hair Type: Curly
Natural Hair Color: Dark brown
October 29, 2025
Best color by far
Finally, a hair color that actually comes out as advertised! I have searched for 30 years for the perfect red for my dark hair and this is it!
Jennifer R.
Hair Type: Wavy
Natural Hair Color: Auburn
January 27, 2026
love ittt.
Exactly what it says on the box. I personally mixed in a bit of glossy black for a deeper, wine red color, out of preference. 1:4 ratio :)
Ryan A.
Hair Type: Curly
Natural Hair Color: Dark brown
January 26, 2026
red
love this colour sm, exactly what I was looking for
Emma S.
Hair Type: Wavy
Natural Hair Color: Black
January 12, 2026
Vibrant, Lightweight, Slay
I have pretty heat damaged, previously box-dyed hair and honestly with those factors still in play, the colour showed up pretty good! It also made my hair silky smooth which is a plus :)
Ekaterini C.
Hair Type: Wavy
Natural Hair Color: Dark brown

