Cherry Red

Permanent high lift tint
(57)
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All of the colour, none of the bleach. Turn your head a rich, glossy red shade with our No Bleach high-lift permanent colour. Its groundbreaking, oxidative dyes penetrate hair shafts to lighten while they colour. Our all vegan kits contain natural ingredients to keep your hair nourished, strong and silky soft.

  • Works on dark hair or light hair

  • For use on undyed hair

  • For all hair types

What it does
Base
Result
A rich deep red perfect for anyone wanting a darker red and incredible shine
Alex Brownsell
What You Get
 
What's in the box

1 x CONDITIONING COLOUR 60 ml / 2.03 fl. oz. Fortified with Cocamide and vegan Sea Silk to nourish and strengthen strands. 1 x GO LIGHTER Developing Lotion 60 ml / 2.03 fl. oz. Activates the colour to gently dye hair without creating unnecessary damage. 1 x KEEP IT SEALED Conditioner 20 ml /0.68 fl. Oz. Seals the cuticle to lock colour in place, leaving hair silky soft. 1 x Pair of Plastic Gloves 1 x Instruction Leaflet

How much one kit covers

One kit covers root regrowth and very short hair up to 2.5cm (1 inch) long. You may need to use more than one pack if your hair is long or thick.

Ingredients

CONDITIONING COLOUR INGREDIENTS: Aqua (Water), Cocamide MEA, Ceteareth-6, Polysorbate 80, Ammonium Hydroxide, 1-Hydroxyethyl 4,5-Diamino Pyrazole Sulfate, Cetearyl Alcohol, Sodium Sulfite, Parfum (Fragrance), 2-Methyl-5-Hydroxyethylaminophenol, 2-Methylresorcinol, 1-Naphthol, Ascorbic Acid, Trisodium HEDTA, Dipropylene Glycol, Hydrolyzed Rhodophyceae Extract, Citrus Aurantium Peel Oil, Geraniol, Hexamethylindanopyran, Hexyl Cinnamal, Limonene, Linalool, Linalyl Acetate.

GO LIGHTER DEVELOPING LOTION 30 VOL | 9% INGREDIENTS: Aqua (Water), Hydrogen Peroxide, Ceteth-2, Steareth-20, Ceteareth-6, Cetearyl Alcohol, Tetrasodium Etidronate, Salicylic Acid, Phosphoric Acid, Lauryl Pyrrolidone, EDTA.

KEEP IT SEALED CONDITIONER INGREDIENTS: Aqua (Water), Cetearyl Alcohol, Paraffinum Liquidum (Mineral Oil), Cetrimonium Chloride, Sodium Benzoate, Oleyl Erucate, Lactic Acid, Parfum (Fragrance), Guar Hydroxypropyltrimonium Chloride, Dipropylene Glycol, Lauryl Pyrrolidone, Propylene Glycol, Hydrolyzed Rhodophyceae Extract, Helianthus Annuus (Sunflower) Seed Extract, Hexyl Cinnamal.

How to use it
  1. PREP Ensure hair is clean, towel dried and detangled. For extra vibrancy apply on clean, dry hair.

  2. SECTION Divide hair into 4 quarters & secure

  3. MIX Mix the Conditioner Colour tube with the Go Lighter Developing Lotion

  4. SLICE & APPLY Take thin slices of hair & paint on the colour

  5. SMOOSH! Coat every strand

  6. DEVELOPING Leave colour on according to instructions provided

  7. SHAMPOO Wash out the colour

  8. CONDITION Apply Seal The Deal Conditioner [Video depicts Vivid Berry kit]

Reviews
4.8
Average score from 57 reviews
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Page 1 of 12

May 7, 2026

This WORKS

I have dark coulour hair, and it worked so i am very happy.

Camille C.
Hair Type: Curly  Natural Hair Color: Dark brown

April 29, 2026

Works as promised

My curl pattern wasn't affected and the color showed up in my hair, even though I had tried a couple years ago to color my hair which had promised to show up in my hair color but didn't.

Safa C.
Hair Type: Curly  Natural Hair Color: Dark brown

April 27, 2026

Amazing Color!

Last year I bleached my hair blonde and after time it got orange/yellow. So I put the red over it but you can see in my very dark Turkish hair some red ( in the sunlight).

Irem Y.
Hair Type: Curly  Natural Hair Color: Black

April 16, 2026

Excellent and easy

This product is great, it is so easy to use and apply it also last very long in the hair and it’s very cheap.

Excellent and easy image
Teshia W.
Hair Type: Straight  Natural Hair Color: Dark brown

April 15, 2026

it worked SO well and

it worked SO well and my hair barely feels damaged

Nicole M.
Hair Type: Wavy  Natural Hair Color: Black
Page 1 of 12
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