Cherry Red

Name: Cherry Red Permanent Kit
Brand: Bleach London
SKU: 70700213
Price: 12.00 GBP
Availability: InStock
Rating: 4.72 (75 reviews)

Permanent high lift tint

(75)

All of the colour, none of the bleach. Turn your head a rich, glossy red shade with our No Bleach high-lift permanent colour. Its groundbreaking, oxidative dyes penetrate hair shafts to lighten while they colour. Our all vegan kits contain natural ingredients to keep your hair nourished, strong and silky soft.

Works on dark hair or light hair
For use on undyed hair
For all hair types

What it does

Our permanent dyes are made for use on healthy, virgin hair. Your hair's final colour will depend on its current shade, condition, porosity, length and how thick your hair is, as well as any previous treatments you might have had. We always recommend a strand test so you know exactly where your hair is headed!

Base

Result

What You Get

Conditioning Colour

Fortified with Cocamide and vegan Sea Silk to nourish and strengthen strands.

Go Lighter Developing Lotion 30 VOL | 9%

Powerful enough to lighten dark hair, gentle enough to maintain hair health.

Keep It Sealed Conditioner

Seals the cuticle to lock colour in place, leaving hair silky soft.

1 x CONDITIONING COLOUR 60 ml / 2.03 fl. oz. Fortified with Cocamide and vegan Sea Silk to nourish and strengthen strands. 1 x GO LIGHTER Developing Lotion 60 ml / 2.03 fl. oz. Activates the colour to gently dye hair without creating unnecessary damage. 1 x KEEP IT SEALED Conditioner 20 ml /0.68 fl. Oz. Seals the cuticle to lock colour in place, leaving hair silky soft. 1 x Pair of Plastic Gloves 1 x Instruction Leaflet

One kit covers root regrowth and very short hair up to 2.5cm (1 inch) long. You may need to use more than one pack if your hair is long or thick.

CONDITIONING COLOUR INGREDIENTS: Aqua (Water), Cocamide MEA, Ceteareth-6, Polysorbate 80, Ammonium Hydroxide, 1-Hydroxyethyl 4,5-Diamino Pyrazole Sulfate, Cetearyl Alcohol, Sodium Sulfite, Parfum (Fragrance), 2-Methyl-5-Hydroxyethylaminophenol, 2-Methylresorcinol, 1-Naphthol, Ascorbic Acid, Trisodium HEDTA, Dipropylene Glycol, Hydrolyzed Rhodophyceae Extract, Citrus Aurantium Peel Oil, Geraniol, Hexamethylindanopyran, Hexyl Cinnamal, Limonene, Linalool, Linalyl Acetate.

GO LIGHTER DEVELOPING LOTION 30 VOL | 9% INGREDIENTS: Aqua (Water), Hydrogen Peroxide, Ceteth-2, Steareth-20, Ceteareth-6, Cetearyl Alcohol, Tetrasodium Etidronate, Salicylic Acid, Phosphoric Acid, Lauryl Pyrrolidone, EDTA.

KEEP IT SEALED CONDITIONER INGREDIENTS: Aqua (Water), Cetearyl Alcohol, Paraffinum Liquidum (Mineral Oil), Cetrimonium Chloride, Sodium Benzoate, Oleyl Erucate, Lactic Acid, Parfum (Fragrance), Guar Hydroxypropyltrimonium Chloride, Dipropylene Glycol, Lauryl Pyrrolidone, Propylene Glycol, Hydrolyzed Rhodophyceae Extract, Helianthus Annuus (Sunflower) Seed Extract, Hexyl Cinnamal.

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How to use it

Reviews

4.7

Average score from 75 reviews

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Lowest score

Page 1 of 15

August 27, 2026

good

really stained my hair, would’ve let the dye sit on my longer. i let it sit for 30-40 muns would’ve done longer if i knew. hair is past shoulders, came out a maroon/burgendy

XiuYu N.

Hair Type: Wavy Natural Hair Color: Black

August 20, 2026

Vibrant, practical, great

Easy to apply and the color comes out really nicely despite me having pretty dark hair originally !

Ines L.

Hair Type: Curly Natural Hair Color: Dark brown

August 19, 2026

Cherry Red

This product is excellent works really wellkon dark brown hair, easy to use. Colour washes and lasts well and hair is very healthy!

Lisa H.

Hair Type: Wavy Natural Hair Color: Dark brown