

All of the colour, none of the bleach. Turn your head a rich, glossy red shade with our No Bleach high-lift permanent colour. Its groundbreaking, oxidative dyes penetrate hair shafts to lighten while they colour. Our all vegan kits contain natural ingredients to keep your hair nourished, strong and silky soft.
Works on dark hair or light hair
For use on undyed hair
For all hair types
Our permanent dyes are made for use on healthy, virgin hair. Your hair's final colour will depend on its current shade, condition, porosity, length and how thick your hair is, as well as any previous treatments you might have had. We always recommend a strand test so you know exactly where your hair is headed!
















1 x CONDITIONING COLOUR 60 ml / 2.03 fl. oz. Fortified with Cocamide and vegan Sea Silk to nourish and strengthen strands. 1 x GO LIGHTER Developing Lotion 60 ml / 2.03 fl. oz. Activates the colour to gently dye hair without creating unnecessary damage. 1 x KEEP IT SEALED Conditioner 20 ml /0.68 fl. Oz. Seals the cuticle to lock colour in place, leaving hair silky soft. 1 x Pair of Plastic Gloves 1 x Instruction Leaflet
One kit covers root regrowth and very short hair up to 2.5cm (1 inch) long. You may need to use more than one pack if your hair is long or thick.
CONDITIONING COLOUR INGREDIENTS: Aqua (Water), Cocamide MEA, Ceteareth-6, Polysorbate 80, Ammonium Hydroxide, 1-Hydroxyethyl 4,5-Diamino Pyrazole Sulfate, Cetearyl Alcohol, Sodium Sulfite, Parfum (Fragrance), 2-Methyl-5-Hydroxyethylaminophenol, 2-Methylresorcinol, 1-Naphthol, Ascorbic Acid, Trisodium HEDTA, Dipropylene Glycol, Hydrolyzed Rhodophyceae Extract, Citrus Aurantium Peel Oil, Geraniol, Hexamethylindanopyran, Hexyl Cinnamal, Limonene, Linalool, Linalyl Acetate.
GO LIGHTER DEVELOPING LOTION 30 VOL | 9% INGREDIENTS: Aqua (Water), Hydrogen Peroxide, Ceteth-2, Steareth-20, Ceteareth-6, Cetearyl Alcohol, Tetrasodium Etidronate, Salicylic Acid, Phosphoric Acid, Lauryl Pyrrolidone, EDTA.
KEEP IT SEALED CONDITIONER INGREDIENTS: Aqua (Water), Cetearyl Alcohol, Paraffinum Liquidum (Mineral Oil), Cetrimonium Chloride, Sodium Benzoate, Oleyl Erucate, Lactic Acid, Parfum (Fragrance), Guar Hydroxypropyltrimonium Chloride, Dipropylene Glycol, Lauryl Pyrrolidone, Propylene Glycol, Hydrolyzed Rhodophyceae Extract, Helianthus Annuus (Sunflower) Seed Extract, Hexyl Cinnamal.

PREP Ensure hair is clean, towel dried and detangled. For extra vibrancy apply on clean, dry hair.
SECTION Divide hair into 4 quarters & secure
MIX Mix the Conditioner Colour tube with the Go Lighter Developing Lotion
SLICE & APPLY Take thin slices of hair & paint on the colour
SMOOSH! Coat every strand
DEVELOPING Leave colour on according to instructions provided
SHAMPOO Wash out the colour
CONDITION Apply Seal The Deal Conditioner [Video depicts Vivid Berry kit]





May 7, 2026
This WORKS
I have dark coulour hair, and it worked so i am very happy.
April 29, 2026
Works as promised
My curl pattern wasn't affected and the color showed up in my hair, even though I had tried a couple years ago to color my hair which had promised to show up in my hair color but didn't.
April 27, 2026
Amazing Color!
Last year I bleached my hair blonde and after time it got orange/yellow. So I put the red over it but you can see in my very dark Turkish hair some red ( in the sunlight).
April 16, 2026
Excellent and easy
This product is great, it is so easy to use and apply it also last very long in the hair and it’s very cheap.

April 15, 2026
it worked SO well and
it worked SO well and my hair barely feels damaged

