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Vegan & PETA-approved

Vivid Red

Permanent high lift tint
(128)
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All of the colour, none of the bleach. Turn your head a bright, fiery red with our No Bleach high-lift permanent colour. Its groundbreaking, oxidative dyes penetrate hair shafts to lighten while they colour. Our all vegan kits contain natural ingredients to keep your hair nourished, strong and silky soft.

  • Works on dark hair or light hair

  • For use on undyed hair

  • For all hair types

What it does
Base
Result
“A fiery red with a pioneering formula that allows hair to lighten and colour simultaneously for a seriously impressive result.”
Alex Brownsell
What You Get
 
What's in the box

1 x CONDITIONING COLOUR 60 ml /  2.03 fl. Oz. Fortified with Cocamide and vegan Sea Silk to nourish and strengthen strands.

1 x Bottle of GO LIGHTER Developing Lotion 60 ml / 2.03 fl. Oz. Powerful enough to lighten dark hair, gentle enough to maintain hair health. 

1 x KEEP IT SEALED Conditioner 20 ml / 0.68 fl. Oz. Seals the cuticle to lock colour in place, leaving hair silky soft.

1 x Pair of Plastic Gloves  1 x Instruction Leaflet

How much one kit covers

Roots: 1 box Short hair: 1 box Mid length hair: 2 boxes Long hair: 3+ boxes If your hair is thick or it's your first time colouring, we'd reccomend adding an extra box.

Ingredients

CONDITIONING COLOURANT INGREDIENTS: Aqua (Water), Cocamide MEA, Ceteareth-6, Polysorbate 80, Ammonium Hydroxide, Ethanolamine, Cetearyl Alcohol, Parfum (Fragrance), Basic Red 51, Basic Yellow 87, Trisodium HEDTA, Dipropylene Glycol, Hydrolyzed Rhodophyceae Extract, Geraniol, Hexyl Cinnamal, Limonene, Linalool.

GO LIGHTER DEVELOPING LOTION 30 VOL | 9% INGREDIENTS: Aqua (Water), Hydrogen Peroxide, Ceteth-2, Steareth-20, Ceteareth-6, Cetearyl Alcohol, Tetrasodium Etidronate, Salicylic Acid, Phosphoric Acid, Lauryl Pyrrolidone, EDTA.

KEEP IT SEALED CONDITIONER INGREDIENTS: Aqua (Water), Cetearyl Alcohol, Paraffinum Liquidum (Mineral Oil), Cetrimonium Chloride, Sodium Benzoate, Oleyl Erucate, Lactic Acid, Parfum (Fragrance), Guar Hydroxypropyltrimonium Chloride, Dipropylene Glycol, Lauryl Pyrrolidone, Propylene Glycol, Hydrolyzed Rhodophyceae Extract, Helianthus Annuus (Sunflower) Seed Extract, Hexyl Cinnamal.

How to use it
  1. PREP Ensure hair is clean, towel dried and detangled. For extra vibrancy apply on clean, dry hair.

  2. SECTION Divide hair into 4 quarters & secure

  3. MIX Mix the Conditioner Colour tube with the Go Lighter Developing Lotion

  4. SLICE & APPLY Take thin slices of hair & paint on the colour

  5. SMOOSH! Coat every strand

  6. DEVELOPING Leave colour on according to instructions provided

  7. SHAMPOO Wash out the colour

  8. CONDITION Apply Seal The Deal Conditioner [Video depicts Vivid Berry kit]

Reviews
4.8
Average score from 128 reviews
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Type All hair types
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Reviews with pictures
Page 1 of 25

August 3, 2026

Vibrant and beautiful,

Vibrant and beautiful,

Lilly S.
Hair Type: Straight  Natural Hair Color: Blonde

July 29, 2026

bright amazing fun

good

Jennifer M.
Hair Type: Curly  Natural Hair Color: Dark brown

July 27, 2026

Bright, shiny,soft

Lovely

Sharron P.
Hair Type: Straight  Natural Hair Color: Strawberry Blonde

July 26, 2026

Cumple lo que promete

Muy bueno lo uso para retocarme la raiz y aclara muy bien sin decolorar el pelo

Krisvany R.
Hair Type: Straight  Natural Hair Color: Dark brown

July 21, 2026

The bestThe best

I love it, it's the only dye I use. I have dark brown, almost black, thick, curly hair, and I don't need to use bleach or developer. It's the best!

Andrea L.
Hair Type: Curly  Natural Hair Color: Dark brown
Page 1 of 25
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