Vivid Red

Name: Vivid Red Permanent Kit
Brand: Bleach London
SKU: 70700187
Price: 12.00 GBP
Availability: InStock
Rating: 4.8 (112 reviews)

Permanent high lift tint

(112)

All of the colour, none of the bleach. Turn your head a bright, fiery red with our No Bleach high-lift permanent colour. Its groundbreaking, oxidative dyes penetrate hair shafts to lighten while they colour. Our all vegan kits contain natural ingredients to keep your hair nourished, strong and silky soft.

Works on dark hair or light hair
For use on undyed hair
For all hair types

What it does

Our permanent dyes are made for use on healthy, virgin hair. Your hair's final colour will depend on its current shade, condition, porosity, length and how thick your hair is, as well as any previous treatments you might have had. We always recommend a strand test so you know exactly where your hair is headed!

Base

Result

What You Get

Conditioning Colour

Fortified with Cocamide and vegan Sea Silk to nourish and strengthen strands.

Go Lighter Developing Lotion 30 VOL | 9%

Powerful enough to lighten dark hair, gentle enough to maintain hair health.

Keep It Sealed Conditioner

Seals the cuticle to lock colour in place, leaving hair silky soft.

1 x CONDITIONING COLOUR 60 ml / 2.03 fl. Oz. Fortified with Cocamide and vegan Sea Silk to nourish and strengthen strands.

1 x Bottle of GO LIGHTER Developing Lotion 60 ml / 2.03 fl. Oz. Powerful enough to lighten dark hair, gentle enough to maintain hair health.

1 x KEEP IT SEALED Conditioner 20 ml / 0.68 fl. Oz. Seals the cuticle to lock colour in place, leaving hair silky soft.

1 x Pair of Plastic Gloves 1 x Instruction Leaflet

Roots: 1 box Short hair: 1 box Mid length hair: 2 boxes Long hair: 3+ boxes If your hair is thick or it's your first time colouring, we'd reccomend adding an extra box.

CONDITIONING COLOURANT INGREDIENTS: Aqua (Water), Cocamide MEA, Ceteareth-6, Polysorbate 80, Ammonium Hydroxide, Ethanolamine, Cetearyl Alcohol, Parfum (Fragrance), Basic Red 51, Basic Yellow 87, Trisodium HEDTA, Dipropylene Glycol, Hydrolyzed Rhodophyceae Extract, Geraniol, Hexyl Cinnamal, Limonene, Linalool.

GO LIGHTER DEVELOPING LOTION 30 VOL | 9% INGREDIENTS: Aqua (Water), Hydrogen Peroxide, Ceteth-2, Steareth-20, Ceteareth-6, Cetearyl Alcohol, Tetrasodium Etidronate, Salicylic Acid, Phosphoric Acid, Lauryl Pyrrolidone, EDTA.

KEEP IT SEALED CONDITIONER INGREDIENTS: Aqua (Water), Cetearyl Alcohol, Paraffinum Liquidum (Mineral Oil), Cetrimonium Chloride, Sodium Benzoate, Oleyl Erucate, Lactic Acid, Parfum (Fragrance), Guar Hydroxypropyltrimonium Chloride, Dipropylene Glycol, Lauryl Pyrrolidone, Propylene Glycol, Hydrolyzed Rhodophyceae Extract, Helianthus Annuus (Sunflower) Seed Extract, Hexyl Cinnamal.

Save with Sets

New Arrival

Complete Reincarnation Set

How to use it

Reviews

4.8

Average score from 112 reviews

Highest score

Oldest first

Newest first

Lowest score

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April 12, 2026

never in stock

i liked it but I CAN'T GET IT AGAIN

Lina D.

Hair Type: Wavy Natural Hair Color: Dark brown

April 1, 2026

10/10 Results

Incredible, vibrant color and very easy application. I was very positively surprised with the results for it being my first time dying my dark brown hair. Only annoying point is the item is always out of stock and when I ordered I had shipment problems, but good customer service! Now I can't wait for next reassortment!!

Nina H.

Hair Type: Wavy Natural Hair Color: Dark brown

March 20, 2026

Vibrant

The product works amazing on all colours. I had black box dye on and it managed to dye it red

Sophie B.

Hair Type: Wavy Natural Hair Color: Mid to light brown

February 24, 2026

gave my thick black hair

gave my thick black hair a dark burgundy on the tips with much less effort than others would've thought!

Anna H.

Hair Type: Straight Natural Hair Color: Black

February 23, 2026

Love this product

Love this product ! So easy to use, simple kit easy instructions, great packaging and easy to identify products, smells beautiful, leaves hair in such amazing condition it looks stunning, will never go back to my old hair dye !

Tina S.

Hair Type: Curly Natural Hair Color: Auburn

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