Vivid Red

Name: Vivid Red Permanent Kit
Brand: Bleach London
SKU: 70700187
Price: 12.00 GBP
Availability: InStock
Rating: 4.83 (152 reviews)

Permanent high lift tint

(152)

All of the colour, none of the bleach. Turn your head a bright, fiery red with our No Bleach high-lift permanent colour. Its groundbreaking, oxidative dyes penetrate hair shafts to lighten while they colour. Our all vegan kits contain natural ingredients to keep your hair nourished, strong and silky soft.

Works on dark hair or light hair
For use on undyed hair
For all hair types

What it does

Our permanent dyes are made for use on healthy, virgin hair. Your hair's final colour will depend on its current shade, condition, porosity, length and how thick your hair is, as well as any previous treatments you might have had. We always recommend a strand test so you know exactly where your hair is headed!

Base

Result

What You Get

Conditioning Colour

Fortified with Cocamide and vegan Sea Silk to nourish and strengthen strands.

Go Lighter Developing Lotion 30 VOL | 9%

Powerful enough to lighten dark hair, gentle enough to maintain hair health.

Keep It Sealed Conditioner

Seals the cuticle to lock colour in place, leaving hair silky soft.

1 x CONDITIONING COLOUR 60 ml / 2.03 fl. Oz. Fortified with Cocamide and vegan Sea Silk to nourish and strengthen strands.

1 x Bottle of GO LIGHTER Developing Lotion 60 ml / 2.03 fl. Oz. Powerful enough to lighten dark hair, gentle enough to maintain hair health.

1 x KEEP IT SEALED Conditioner 20 ml / 0.68 fl. Oz. Seals the cuticle to lock colour in place, leaving hair silky soft.

1 x Pair of Plastic Gloves 1 x Instruction Leaflet

Roots: 1 box Short hair: 1 box Mid length hair: 2 boxes Long hair: 3+ boxes If your hair is thick or it's your first time colouring, we'd reccomend adding an extra box.

CONDITIONING COLOURANT INGREDIENTS: Aqua (Water), Cocamide MEA, Ceteareth-6, Polysorbate 80, Ammonium Hydroxide, Ethanolamine, Cetearyl Alcohol, Parfum (Fragrance), Basic Red 51, Basic Yellow 87, Trisodium HEDTA, Dipropylene Glycol, Hydrolyzed Rhodophyceae Extract, Geraniol, Hexyl Cinnamal, Limonene, Linalool.

GO LIGHTER DEVELOPING LOTION 30 VOL | 9% INGREDIENTS: Aqua (Water), Hydrogen Peroxide, Ceteth-2, Steareth-20, Ceteareth-6, Cetearyl Alcohol, Tetrasodium Etidronate, Salicylic Acid, Phosphoric Acid, Lauryl Pyrrolidone, EDTA.

KEEP IT SEALED CONDITIONER INGREDIENTS: Aqua (Water), Cetearyl Alcohol, Paraffinum Liquidum (Mineral Oil), Cetrimonium Chloride, Sodium Benzoate, Oleyl Erucate, Lactic Acid, Parfum (Fragrance), Guar Hydroxypropyltrimonium Chloride, Dipropylene Glycol, Lauryl Pyrrolidone, Propylene Glycol, Hydrolyzed Rhodophyceae Extract, Helianthus Annuus (Sunflower) Seed Extract, Hexyl Cinnamal.

Save with Sets

New Arrival

Complete Reincarnation Set

How to use it

Reviews

4.8

Average score from 152 reviews

Highest score

Oldest first

Newest first

Lowest score

Page 1 of 26

October 26, 2026

Not used it yet

Linda P.

October 16, 2026

Great colour results!!

I really liked this product! The colour looks lovely and my hair feels great after using it. It was easy to use and I’m happy with the results. I would definitely consider buying it again!

Karolina J.

Hair Type: Straight Natural Hair Color: Ginger

October 14, 2026

The colour is perfect too.

The colour is perfect too. Without bleach, i love it so much and the conditioner ist perfect Them make the hair so soft and smell beautiful.

Monika K.

Hair Type: Straight Natural Hair Color: Dark brown

October 8, 2026

Verry good Shiny color. Smells

Verry good Shiny color. Smells amazing and works well on dark brown hair

Méghilenn C.

Hair Type: Straight Natural Hair Color: Dark brown

October 3, 2026

Mixed with vivid pink

I tried vivid red mixed with vivid pink and the color turned out beautiful and even more pigmented than I thought! I only dyed the underneath half of my hair and it looks like the perfect rose peekaboos!

Guadalupe R.

Hair Type: Straight Natural Hair Color: Dark brown

Page 1 of 26

product_page_reviews_loading