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Vegan & PETA-approved


All of the colour. None of the bleach.
Turn your head a bold and vibrant copper with our No Bleach high-lift permanent colour. Its groundbreaking, oxidative dyes penetrate hair shafts to lighten while they colour.
Our all vegan kits contain natural ingredients to keep your hair nourished, strong and silky soft.
Works on dark hair or light hair
For use on undyed hair
For all hair types
Our permanent dyes are made for use on healthy, virgin hair. Your hair's final colour will depend on its current shade, condition, porosity, length and how thick your hair is, as well as any previous treatments you might have had. We always recommend a strand test so you know exactly where your hair is headed!
















1 x CONDITIONING COLOUR 60 ml / 2.03 fl. Oz. Fortified with Cocamide and vegan Sea Silk to nourish and strengthen strands.
1 x Bottle of GO LIGHTER Developing Lotion 60 ml / 2.03 fl. Oz. Powerful enough to lighten dark hair, gentle enough to maintain hair health.
1 x KEEP IT SEALED Conditioner 20 ml / 0.68 fl. Oz. Seals the cuticle to lock colour in place, leaving hair silky soft.
1 x Pair of Plastic Gloves 1 x Instruction Leaflet
One kit covers root regrowth and very short hair up to 2.5cm (1 inch) long. You may need to use more than one pack if your hair is long or thick.
CONDITIONING COLOURANT INGREDIENTS: Aqua (Water), Cocamide MEA, Ceteareth-6, Polysorbate 80, Ammonium Hydroxide, Ethanolamine, Cetearyl Alcohol, Parfum (Fragrance), Trisodium HEDTA, Basic Orange 31, Basic Yellow 87, Dipropylene Glycol, Hydrolyzed Rhodophyceae Extract, Geraniol, Hexyl Cinnamal, Limonene, Linalool.
GO LIGHTER DEVELOPING LOTION 30 VOL | 9% INGREDIENTS: Aqua (Water), Hydrogen Peroxide, Ceteth-2, Steareth-20, Ceteareth-6, Cetearyl Alcohol, Tetrasodium Etidronate, Salicylic Acid, Phosphoric Acid, Lauryl Pyrrolidone, EDTA.
KEEP IT SEALED CONDITIONER INGREDIENTS: Aqua (Water), Cetearyl Alcohol, Paraffinum Liquidum (Mineral Oil), Cetrimonium Chloride, Sodium Benzoate, Oleyl Erucate, Lactic Acid, Parfum (Fragrance), Guar Hydroxypropyltrimonium Chloride, Dipropylene Glycol, Lauryl Pyrrolidone, Propylene Glycol, Hydrolyzed Rhodophyceae Extract, Helianthus Annuus (Sunflower) Seed Extract, Hexyl Cinnamal

PREP Ensure hair is clean, towel dried and detangled. For extra vibrancy apply on clean, dry hair.
SECTION Divide hair into 4 quarters & secure
MIX Mix the Conditioner Colour tube with the Go Lighter Developing Lotion
SLICE & APPLY Take thin slices of hair & paint on the colour
SMOOSH! Coat every strand
DEVELOPING Leave colour on according to instructions provided
SHAMPOO Wash out the colour
CONDITION Apply Seal The Deal Conditioner [Video depicts Vivid Berry kit]















June 17, 2026
awesome results
it’s the shade i’ve always wanted but never found
June 15, 2026
So cool and gorgeous vibrant color !!
This color is a product that I’ve been using for quite a while now and the results are always amazing ! I get a lot of compliments about my hair thanks to this product :) mind you my natural hair are a really deep dark brown and it surprise me every time because of how effective it is ! My hair looks juste like the color on the box every time I use it :woman-cartwheeling: definitely recommend this and would purchase it again and again it’s my go to now !! Oh and the aftercare conditioner is also insane it makes my hair silky soft I LOVE IT
June 9, 2026
Vivid! Punk and 90s
Meet my expectations. Definitely buying again. A good home dye that didn’t cause damage and results exceeded expectations
June 1, 2026
It works!
I have never had such a colour result at home! Simply amazing
May 12, 2026
Wow I really like the
Wow I really like the color ! It's really vivid, seriously I love it, my hair look so bright now. The color on the package is absolutely similar to the result. Plus, it smell really good !
AS SEEN ON @BLEACHLONDON

